Senior Director Service Strategy, Core, & AI, Salesforce

• 8+ years of experience in product marketing, industry marketing or corporate marketing
• Experience leading and inspiring a team of marketers
• Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
• Expertise in creating strong working relationships with cross-functional teams and aligning with global stakeholders
• Ability to create a range of marketing assets (including on-message product demo videos, sharp, succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint), and product data sheets
• Ability to use data and analytics to drive decision-making, as well as a consistent track record of setting and delivering against measurable marketing metrics
• Ability to strategize and craft compelling messaging and positioning for technology products

Desirable

• At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world
• We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement
• Our success is defined by our ability to deliver relevant content that creates trials, a sales pipeline, and ultimately, new customers
• We are looking for a creative, motivated, and passionate Product Marketer who can lead a team, drive vision, messaging, awareness, and product marketing strategy
• You will have demonstrable expertise in all areas of product marketing — product positioning & messaging, strategy and segmentation, customer & competitive intelligence, etc
• You will have experience in building scalable programs and demonstrate the ability to drive cross-functional alignment
• Strong presentation skills, executive presence, and ability to deal with ambiguity are a must
• Lead and empower a team of product marketers
• Lead your team to define a clear, differentiated, customer-centric narrative, value props, positioning, and messaging
• Drive the creation and delivery of thought leadership content, demos, webinars, blogs, and case studies to drive differentiated messages
• Transform and operationalize internal and external marketing communications
• Develop repeatable, scalable processes to better train sales teams and drive always-on sales plays and programs
• Translate our marketing & industry-focused initiatives into actionable programs to help drive growth
• Partner with sales to develop marketing solutions that fuel the pipeline and close deals
• Partner closely with product teams to shape differentiated product investments that drive innovation for our customers
• Build the core value proposition and selling points with input from product management, sales leadership, field marketing, and customer insights teams
• Lead product launch plans and develop effective sales training materials
• Confidently deliver presentations to audiences of all sizes