The rise of social media has awarded substantial social currency to influencer culture. Fermàt Commerce enables brands to embed shopping inside of influencer content, allowing consumers to do their online shopping whilst engaging with their daily content.
Recently, with the prevention of third-party cookie tracking, the eCommerce ecosystem has found it harder and more costly to discover new customers. Fermat is well placed to tackled this industry problem, allowing brands to effectively scale first-party interactions and own their first-party data.
Although relatively young, Fermàt’s integrated and frictionless solution for brands and influencers alike has raised multiple rounds of funding. This capital will see operations scale up, further product development, and increased partnerships, akin to that with Shopify.
Freddie
Company Specialist at Welcome to the Jungle