Growth Marketing Manager, Skylight

• We are looking for a results-driven and highly motivated problem solver who has experience driving growth across offline channels
• This role is a great opportunity for someone who is equal parts analytical and entrepreneurial, with a desire to build our offline marketing strategy from the ground up
• 4+ years of experience in growth marketing on offline channels (Podcast, Radio, TV, and CTV)
• Experience optimizing advertising campaigns based on performance KPIs (ROAS, CAC, etc)
• Proven track record of successfully launching, optimizing, and scaling new offline channels
• Experience leveraging incrementality testing to optimize and improve media performance
• Cross functional work experience (Creative, Legal, Data, Engineering, etc)
• Highly curious, with data-driven mindset and creative problem solving skills

Desirable

• As the Growth Marketing Manager at Skylight, you will report directly to the Director of Growth and be responsible for efficient customer acquisition through new channel exploration
• Work closely with the Director of Growth to launch offline channels including but not limited to Podcast, Radio, Linear TV, and CTV
• Manage channels to CPA targets through media planning, creative, targeting, and other optimizations
• Champion our offline test-and-learn agenda, continuously refining and optimize existing tactics while actively identifying new channels and strategies – with a focus on high impact and scalability
• Own offline measurement, utilizing a combination probabilistic and deterministic offline measurement methodologies to best attribute channel performance
• Partner with the creative team to ideate, execute, and iterate on creative concepts to improve the incremental impact of your channels
• Lead relationships with Skylight’s offline media agencies, ensuring effective execution, reporting, and budget management