Executive Creative Director, Wpromote
Art
$250-295k
+Annual performance bonus
More information about location
Digital marketing firm specializing in customer acquisition
Open for applications
Digital marketing firm specializing in customer acquisition
501-1000 employees
Open for applications
$250-295k
+Annual performance bonus
More information about location
501-1000 employees
Company mission
Wpromote's mission is to drives transformational growth for brands who Think Like A Challenger.
Role
Who you are
- 12-15+ years experience as a creative leader preferably in a competitive media and digital marketing agency setting, with a mix of large and growth-oriented brands
- A proven track record in overseeing the development of omnichannel creative work
- A strong and diverse portfolio demonstrating expertise in creative strategy, brand management, and developing measurable, results-driven campaigns (include link in resume with pw if required)
- A proven track record of recruiting, coaching, mentoring, and developing a high-performing, growth-minded, remote-first creative and design department
- Exceptional leadership, communication, and interpersonal skills
- A high EQ, a positive mindset and a passion for creative
- Deep understanding of digital, brand, and media strategies, as well as creative development processes
- Awareness of current industry trends and emerging technologies that leverage data and insights for unique opportunities
- Proven ability to build and maintain strong client relationships, focusing on delivering high-quality, growth-oriented creative solutions
- A track record of pitching and closing new business, through well-designed presentation decks
- Experience with P&L management
Desirable
- Experience in retail, fashion, beauty, and DTC
What the job involves
- We are seeking an exceptional Executive Creative Director (ECD) to lead and develop our dynamic, passionate, and innovative team of creatives at Wpromote
- You will lead the charge in shaping and executing the strategic creative vision for our high-profile clients. Some of our notable clients include Peacock, Spanx, Vuori, Intuit QuickBooks, and TransUnion
- As a client whisperer, trendsetter, fierce collaborator, and inspiring mentor, you will be pivotal in advancing our growth strategy, scaling our top-tier creative team, and aligning our efforts with our broader strategic vision
- Leading the creative vision and execution of comprehensive strategies that align with client goals and drive measurable business growth
- Directing and collaborating with clients, other departments, and new-business teams to support business development through concepting and pitching creative solutions that exceed client expectations and achieve measurable results
- Supporting the team in planning and executing visionary creative strategies that align with long-term goals, translating brand visions into high-impact campaigns that drive cultural relevance and community engagement
- Leading the creation of innovative, high-impact, big idea campaigns as well as short-form video content and other emerging platforms that are both creative, compelling, and meet key performance indicators and client objectives
- Mentoring and managing a diverse team of art directors, designers, motion graphic designers, creative strategists, and producers by fostering a collaborative, innovative environment that promotes professional growth and creativity
- Collaborating with senior business unit leaders to shape growth strategies for creative offerings
- The primary creative point of contact for key clients, present creative concepts, incorporate feedback, and build strong, long-term relationships
- Partnering with other departments (earned and paid media, media planning, strategy, and technology, etc), to ensure integrated and cohesive campaign execution that align creative initiatives with broader marketing and business strategies
- Leading in-house creative and brand strategy in partnership with Wpromote Marketing brand and design teams
- Partnering with the product team to innovate and productize proprietary creative measurement solutions
- Overseeing the creative process to ensure all deliverables meet agency standards of excellence. This includes implementing best practices for consistency, creativity, and effectiveness across all projects
- Championing a culture of curiosity and innovation by staying ahead of industry trends, integrating emerging technologies like Generative AI, and continuously adapting to the evolving marketing landscape
- Managing the creative department’s P&L, ensuring projects are delivered within budgetary constraints while maintaining high-quality outcomes
Our take
Digital marketing campaigns are essential in scaling a business and acquiring new customers and, with the privacy issues of cookies showing limitations for futureproofed data-driven marketing, modern campaigns favor the use of proprietary data. However, the siloed nature of existing marketing firms presents limitations this, with strategies focussing too heavily on blindly meeting KPIs as opposed to providing accurate and optimized data insights.
Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate, and inefficient data.
Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Over the last few years, Wpromote has made strategic acquisitions and been recognized as an innovator in the space. Investment from the private equity firm ZMC will now aid it in accelerating growth and further expanding its product offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Unlimited PTO
- Half-day Fridays every Friday
- 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
- 401(k) with company matching
- Free, confidential Employee Assistance Program
- Free weekly virtual workout classes
- 100% paid parental leave policy for birth, adoption, and foster placement
- Medical and dependent care FSAs
- Wprotege mentorship program
- LinkedIn learning and access to internal training and development
- Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
- Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
Company values
- Client Success: Putting The Client First, Even In Our Core Values - Everything that we do begins with a focus on client success. When our clients succeed, the rest falls into place. Successful clients are happy clients, and happy clients are more fun to work with. It’s not enough to just do great work; we aim to celebrate what we can accomplish together!
- Culture: Making Mondays Suck Less - We say it a lot: “We make Mondays suck less.” It’s kind of our tagline. We’ve created a fun, supportive, interactive environment where collaboration thrives, creativity is encouraged, and the best ideas prevail. Successful employees do better work for our clients, which makes Mondays suck less for everyone!
- Respect: Trusting Each Other, Challenging The Status Quo - We’re all on the same team and it’s a really, really great team. Individually, we’re capable of more than we think, and together, there’s almost nothing we can’t accomplish. We believe in one another, but we also believe that we can make each other better. Every day is a challenge to do just that
- Transparency: Accentuating The Positive, Eliminating The Negative - Whether it’s client-facing or internal, we know that the best decisions are made when all of the data is available: the good, the bad, and the WTF? Every client and employee should know and share the full picture so that failures are quickly rectified and successes are acknowledged and nurtured
- Drive | Thirsting For More: Digital marketing is an industry aggressively evolving, and we’ve adapted and looked forward to every new challenge. We’re passionate about our work: embracing innovation, running experiments, and producing thought leadership content. We don’t just stay informed of best practices; we create them
Company HQ
El Segundo, CA
Articles
Leadership
Michael Mothner
(CEO)Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.
Salary benchmarks
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Diversity, Equity & Inclusion at Wpromote
- We are actively prioritizing building a diverse community at Wpromote, including leadership and interview inclusivity training.
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