Sales and Marketing Operations Analyst, Fieldwire

• The ideal candidate is analytical, detail-oriented, and thrives in a fast-paced, collaborative environment
• You bring a strong foundation in sales and marketing operations, an eye for process improvement, systems affinity, and the ability to balance execution with strategic thinking
• 2-4 years of experience in Sales Operations, Marketing Operations, Revenue Operations, or a related GTM function
• Hands-on experience with Salesforce and marketing automation tools, preferably Marketo
• Familiarity with sales engagement tools (e.g., Outreach, Groove, Dialpad)
• Strong analytical skills with the ability to interpret data, identify trends, and recommend actions
• Excellent project management and organizational skills, with the ability to manage multiple priorities simultaneously
• Strong communication skills, able to partner with stakeholders across Sales, Marketing, Systems, and Operations
• Proactive, solutions-oriented mindset and eagerness to drive process improvements

Desirable

• We are looking for a Sales & Marketing Operations Analyst to join our Revenue Operations team
• This role is essential to enabling our go-to-market strategy by improving processes, optimizing systems, and ensuring that Sales and Marketing teams have the tools, data, and insights they need to perform at their best
• Maintain CRM accuracy, including team/role updates, account structures, pricing books, and quotas
• Manage lead routing, round robin assignments, and ARR attribution
• Drive pipeline hygiene and forecasting standards
• Implement/optimize Groove and Dialpad workflows, encourage proper usage and best practices, including localization
• Own campaign execution in Marketo (emails, webinars, newsletters, events)
• Manage onboarding, nurture flows, and localized campaigns/forms across regions
• Recommend improvements in campaign logic and reporting (MQLs, attribution) while troubleshooting data issues
• Ensure alignment on funnel definitions (MQL → SAL → Opportunity)
• Translate system/process changes into reporting and analytics requirements
• Maintain high standards of data quality and integrity, ensuring reporting and dashboards are reliable
• Act as the connector between Sales, Marketing, Systems, and Operations to drive efficiency
• Identify bottlenecks in processes and propose scalable solutions to improve productivity