Copywriter, ServiceNow
$105-155k
+ Variable/incentive compensation & ESPP
More information about location
Cloud-based digital workflows for enterprises
Be an early applicant
Cloud-based digital workflows for enterprises
1001+ employees
Be an early applicant
$105-155k
+ Variable/incentive compensation & ESPP
More information about location
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- We’re looking for a Copywriter, Campaigns with an amazing history of creating impressive campaigns and brand experiences that live throughout the entire marketing funnel
- We’re looking for a strategic, conceptual thinker, and a consummate wordsmith able to create ideas that help propel a brand that result in disruptive, witty, and award-winning executions
- You must have an exceptional portfolio with experience in a wide variety of media. If you can show us your ability to tell a cohesive campaign story from awareness (film, OOH, stunts) down to acquisition (digital, landing pages, etc.), you’re a fit
- You’re fueled by positivity and embrace a growth mindset, able to thrive in a fluid environment. To you, each brief is an opportunity—you look forward to owning it from kick off, all the way to delivery, working closely with cross-functional partners every step of the way
- You’re excited about great creative work, and you get everyone on the team excited about going on the ride along with you
- Keen understanding and passion to learn about and share insights on design and industry trends
- Ability to think big while operating at the finest level of detail
- Must be a self-starter while being comfortable guiding teams, freelancers, agencies, and production partners
- BA in Advertising, Marketing, Communications, English, or other related discipline and/or the equivalent professional writing experience for campaigns
- 8+ years experience in copywriting for a creative agency or world-class in-house team; B2B/tech experience is a plus
- 8+ years experience leading and managing projects with creative agencies and internal creative groups; global experience is a plus
- 8+ years experience in marketing and brand creative with a rich portfolio including the full integrated campaign funnel from awareness to acquisition
- Outstanding presentation skills, with the proven ability to design and pitch world-class strategic presentations to all levels of our organization
- Hands-on expertise in developing creative solutions and campaigns across all mediums: advertising, film, websites (desktop/mobile), digital products, long-form copy, social, content marketing and events
- Expert knowledge of creative process (discovery, positioning, ideation, brand direction, socialization, activation)
- Working knowledge with digital creative software tools (Adobe Creative Cloud, Figma, Miro) — you can build a decent presentation in a pinch
- Strategic thinking with exceptional communication skills, ability to evangelize and build support for creative concepts and ideas across varying stakeholders
- Fluency with a variety of AI tools (Chat GPT, Claude, Midjourney, Sora, Runway, etc.) for use in the creative ideation and production process
- Your dream is to work in a collaborative and creative environment where great ideas are celebrated no matter where they come from
What the job involves
- What you’ll do is generate fresh campaign concepts that transcend the B2B category, cracking briefs in ways that are both attention-grabbing and memorable, while succinctly solving business problems
- Projects will vary; some will require hands-on copywriting and ideation with internal teams, while others will require you to collaborate with an external agency to partner to lead execution of your ideas and vision
- Work collaboratively with an Art Director partner, as well as taking briefs independently
- Work closely with the Creative Director, Campaigns and teams on conceptual development, design, and execution across key marketing briefs
- Partner with cross-functional stakeholders across the company to bring our brand to life in new and engaging ways along the full funnel of media
- Create engaging campaign narratives that scale up or down in any space from two-word headlines to long-form storytelling
- Develop creative ideas that meet the strategic brief and drive KPIs
- Ensure the consistency of the brand and highest quality of copywriting across all projects
- Create, concept, inspire others, and roll up your sleeves while bringing creative ideas to life; can deliver and receive direct and clear feedback
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company values
- Win as a team
- Innovate and execute
- Stay hungry and humble
- Deliver customer success
Company HQ
Santa Clara, CA
Articles
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
Salary benchmarks
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Diversity, Equity & Inclusion at ServiceNow
- Enabling and empowering our people: We use rich learning programmes to equip employees with inclusive mindsets and skills, and we build equitable processes across our entire talent ecosystem
- Engaging our communities and allies: We make space to listen, share openly and engage in respectful dialogue. We extend into our communities through civic engagement, digital literacy and non‑profit support
- Building diverse talent and hiring inclusively: We grow stronger together by developing and advancing individual talent and by improving representation at all levels.
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