Director of Commercial Partnerships, Insider
UK&I + Nordics
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AI-native customer engagement platform
Be an early applicant
AI-native customer engagement platform
1001+ employees
Be an early applicant
+ Become a Shareowner through our eligibility-based “ESOP” and own a piece of what you build
More information about location
1001+ employees
Company mission
To help marketers deepen brand love with individualised, omnichannel customer engagement.
Role
Who you are
- Significant experience in commercial partnerships, alliances or channel development within enterprise SaaS, with a track record of delivering measurable growth
- Experience building and activating both technology and solution partnerships, including agencies, consultancies or systems integrators
- Strong knowledge of the UK&I and Nordic markets, with relevant ecosystem relationships and the ability to build new ones
- An understanding of marketing technology, customer engagement and commerce, and how software providers and service partners create value together
- Evidence of translating partner relationships into qualified opportunities and revenue through referrals, co-selling and joint account planning
- Commercial judgment: you can assess partner potential, understand incentives and focus resources where both organizations can succeed
- The ability to earn executive trust while engaging directly with sales, marketing and delivery teams
- Strong communication, negotiation and analytical skills, including the ability to explain customer value clearly and assess partnership performance
- The initiative to build in an evolving environment, establish priorities and follow through on commitments
What the job involves
- We are looking for a Director, Commercial Partnerships to lead Insider One’s technology and solution partner ecosystem across the United Kingdom, Ireland and the Nordics
- You will own the regional partnership strategy and its commercial results: identifying where partners can accelerate growth, building mutually valuable relationships, and turning those relationships into qualified pipeline, revenue and customer success
- Your portfolio will span complementary technology providers and solution partners, including agencies, consultancies and systems integrators
- You will bring these partners together with Insider One’s regional sales and customer teams to develop compelling customer propositions and repeatable routes to market
- This is a hands-on leadership role for someone who combines strategic judgment with strong execution
- You should be equally comfortable developing an executive relationship, building a joint business plan and working alongside an account executive to advance an opportunity
- Own the regional partner strategy:
- Develop and execute a commercial partnership plan aligned with growth priorities across UK&I and the Nordics
- Assess the existing ecosystem and recruit partners where there is a clear customer need, complementary capability and mutual commercial opportunity
- Concentrate investment on a focused portfolio of partners with the commitment and capacity to deliver measurable results
- Establish joint business plans with clear outcomes, accountable owners and regular performance reviews
- Build and activate technology partnerships:
- Develop relationships with complementary marketing, commerce, analytics, loyalty and other technology providers
- Translate complementary capabilities into customer use cases, joint propositions and commercial opportunities
- Build referral and co-selling motions that connect partner teams with Insider One’s regional sellers
- Coordinate with global alliance owners to maintain clear ownership and alignment on strategically managed relationships
- Develop solution partnerships:
- Recruit and activate agencies, consultancies and systems integrators with relevant customer relationships and delivery expertise
- Build a compelling commercial proposition that connects Insider One’s growth with partners’ opportunities to generate services revenue and deepen customer relationships
- Work with internal specialists to help partners develop the knowledge and capabilities required to recommend, implement and support Insider One
- Connect solution and technology partners around shared customer opportunities, combining platform capabilities with implementation and strategic services
- Deliver commercial outcomes:
- Own agreed targets for partner-sourced pipeline and revenue, alongside clearly defined partner contributions to sales and expansion opportunities
- Work with account executives on named-account plans, customer introductions, opportunity qualification and joint pursuits
- Establish executive and field relationships within priority partners, securing commitment to specific opportunities and growth plans
- Partner with Marketing on targeted campaigns and events tied to named audiences, opportunity creation and pipeline progression
- Maintain accurate opportunity records, attribution and forecasts in Salesforce, with clear next steps and ownership
- Build a repeatable operating model:
- Equip Insider One and partner teams to recognize opportunities, articulate joint value and work together effectively
- Establish practical rules of engagement for referrals, co-selling, deal registration and customer handoffs
- Evaluate partner performance through pipeline quality, revenue, conversion, customer outcomes and economic value for both organizations
- Use evidence to refine the portfolio, expand successful motions and redirect investment where results fall short
Salary benchmarks
Our take
Many marketing companies claim to provide multichannel digital marketing tools: but in many cases client data remains siloed, so these multichannel efforts do not actually maximise ROI. Insider is out to change this by using AI to connect data across channels and systems, improving the customer engagement experience for its clients and their customers.
Unlike larger competitors in this space, such as Salesforce, Insider's AI-based technology is able to integrate data from a wide range of marketing channels both online and offline. This allows its clients to better coordinate marketing campaigns across different channels and make more accurate predictions about customer behaviour.
Insider counts many leading brands among its clients, including L'Oreal, Virgin, Santander, Singapore Airlines, Samsung and IKEA. It has also enjoyed substantial funding rounds and earned Unicorn status. More recently, the company acquired Bluecore, an AI-driven retail marketing solution, as it doubles down on AI in the run up to a planned IPO.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Nov 2024
$500m
SERIES E
May 2023
$105m
GROWTH EQUITY VC
Total funding: $772.2m
Company HQ
Soho, London, UK
Leadership
Hande Cilingir
(CEO & Co-Founder)Studied Economics & Management at London School of Economics and Political Science. Previously a European Regional Director at Torlin Chemicals and a Marketing Manager at Starmall.
Muharrem Derinkök
(CPO & Co-Founder)Previously a Business Intelligence Analyst at Turkcell, a VHDL Developer at Techneon, and a Research and Development Project Engineer at Eclipse Information Technologies.
Okan Yedibela
(Head of Infra & Co-Founder)Studied Computer Programming at Kadir Has University, and then became a PHP Developer at Rocket Internet Turkey & MENA.
Mehmet Sinan Toktay
(CTO & Co-Founder)Studied Computer Engineering at Istanbul Technical University. Previously an Oracle Technical Consultant at Natica IT Consulting.
Arda Koterin
(CCO & Co-Founder)Studied Economics and Management at The London School of Economics and Political Science. Previously an Account Representative at Procter & Gamble and a Marketing Associate at Colgate Palmolive.
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