Director of Marketing AI & GTM Automation, SentinelOne
$180-270k
+ Restricted Stock Units & Employee Stock Purchase Plan
AI-powered enterprise cybersecurity platform
Be an early applicant
AI-powered enterprise cybersecurity platform
1001+ employees
Be an early applicant
$180-270k
+ Restricted Stock Units & Employee Stock Purchase Plan
1001+ employees
Company mission
To give the advantage to those who secure our future.
Role
Who you are
- 8+ years across marketing/GTM operations, marketing technology, growth, or a related function, with meaningful time owning systems that directly touched pipeline or revenue
- 3+ years leading and developing people, ideally a mix of technical and operational talent
- Demonstrated ownership of a modern GTM/marketing tech stack, including Salesforce, Marketo, CDP platforms (Segment, Tealium, mParticle, Adobe Real-Time CDP), and analytics/orchestration tools (Snowflake, Looker, Tableau, Adobe Experience Platform)
- Hands-on fluency with how AI is built into GTM work today, including agent frameworks (LangChain, CrewAI, LlamaIndex), LLM platforms (Claude, OpenAI, Gemini), evaluation/observability tools (LangSmith, Braintrust), and human-in-the-loop review and prompt architecture practices
- A track record of translating strategy into shipped systems, and of driving adoption across teams you don't directly manage
- Strong cross-functional judgment, comfortable partnering with legal, security, sales, and product to ship safely
- Preferred: Experience standing up or scaling an AI/automation function inside a larger marketing or broader GTM organization
- Preferred: Familiarity with agent frameworks, orchestration platforms (e.g., n8n, Make), APIs/MCP integrations, and lightweight scripting (SQL, Python, or JavaScript), enough to be dangerous, not necessarily to build production code yourself
- Preferred: B2B / enterprise SaaS background
- Preferred: Experience building measurement and governance frameworks for AI in a regulated or brand-sensitive environment
What the job involves
- We’re looking for people who are relentlessly curious and committed to continuous learning. AI is reshaping every function across our business, and we enable every team member, regardless of role or level, to build fluency in AI tools and concepts. Those who thrive here actively seek out new solutions, experiment thoughtfully, and apply what they learn to drive better, faster, smarter outcomes
- As a Director, Marketing AI & GTM Automation, you will be tasked with building and leading a marketing-led team that owns how AI and automation are applied across the go-to-market motion. you will set the AI strategy for marketing's GTM work, decide which use cases get built and in what order, ship the systems that transform how teams execute, and run those systems as durable, measured infrastructure
- This role owns the full arc of strategy, implementation, and run-the-business work, partnering daily with demand generation, PLG, SDR, product marketing, brand, and marketing operations, as well as revenue operations, revenue technology, sales, IT/security, and legal.
- P: Maintain a prioritized, revenue-linked backlog of AI and automation use cases across the GTM funnel. Translate operational friction ("our lead response is too slow," "campaign QA is manual") into scoped, sequenced initiatives with defined success metrics, rather than chasing tool novelty
- Governance and trust: Own the marketing-specific guardrails for AI, including what systems are permitted to do on the brand's behalf, what data they can access, which outputs require human review, and how everything is logged and audited. Coordinate with legal, security, and compliance on policy and risk
- The marketing technology stack and its AI layer: Own the architecture, integration layer, and roadmap for the marketing tech stack (marketing automation, CDP, orchestration, analytics, and the marketing side of CRM) and the AI layer that now sits across it. Partner with revenue technology and sales-systems owners where workflows cross team lines, rather than absorbing their scope. Manage vendor selection, contracts, and consolidation; prevent tool sprawl
- Implementation and delivery: Set standards for how AI agents and agentic workflows are designed, built, evaluated, and deployed. Own the evaluation discipline, including output quality scoring, benchmarking, and regression testing, so that "it works" is measured, not asserted
- Enablement and adoption: Build the skill libraries, prompt libraries, training, and coaching motion that get the broader marketing org self-sufficient. Adoption is a first-class deliverable, not an afterthought
- Team and craft: Hire, develop, and lead a small team of specialists (GTM engineers, a marketing technology/ops lead, an enablement/governance lead). Set the technical bar, run the operating cadence, and create the career paths that keep scarce talent
- Measurement: Define and report the metrics that prove the function's value, including cycle-time reduction, output quality, cost-to-serve, and pipeline and revenue influence, to the CMO and cross-functional leadership
Our take
Cybercriminals are now leveraging the power of automation to make the current threat landscape too advanced for a lot of traditional antivirus software. SentinelOne is a cybersecurity company that matches this automation with machine learning-focused software designed to help businesses defend against online attacks.
The company has expanded beyond endpoint security into a broader AI-powered cybersecurity platform spanning endpoint, cloud, identity, and IT operations. This gives SentinelOne access to a larger enterprise market, although it also it also places the company in direct competitions with established cybersecurity leaders, including its biggest rival, CrowdStrike.
As cyberattacks become increasingly automated, the company is expanding its capabilities beyond detection to include AI-driven threat response, helping security teams contain attacks more quickly. While it still trails larger rival CrowdStrike in scale, SentinelOne is investing in platform expansion and automation to compete for enterprises looking to consolidate their cybersecurity into a single solution.
Steph
Company Specialist at Welcome to the Jungle
Insights
61% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Feb 2021
$100m
LATE VC
Nov 2020
$267m
LATE VC
Total funding: $798.1m
Company benefits
- Medical, dental, and vision coverage
- Employee assistance program
- Gym reimbursement
- Incentive-based challenges
- Mental health and mindfulness
- Unlimited Time Off
- Grandparent Leave
- Volunteer Time Off
- Paid Sick Time
- Paid Holidays
- 16 weeks Gender-Neutral Parental Leave
- Restricted Stock Unit Program
- Flexible Spending Accounts
- Life Insurance
- Short and Long Term Disability Insurance
- Team building activities
- Celebrations and social gatherings
- Community volunteering events
- Global all hands and local town hall events
- 401K 🇺🇸
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Tomer Weingarten
(Co-Founder & CEO)Tomer began their career in Software Development at Mckit Systems prior to co-founding dPolls and Carambola Media. They left their position as VP of Products at Toluna in December 2012 to found SentinelOne in January 2013, where they have served as the CEO since.
Sonalee Parekh
(CFO)Prior to joining SentinelOne in 2026, Sonalee was the CFO at Asana and RingCentral. They also held senior roles at Hewlett Packard Enterprise, Jefferies, RBC Capital, Markets, Barclays Capital and Goldman Sachs.
Barry Padgett
(COO & President)Barry joined SentinelOne in 2025 as CGO before briefly serving as the CFO then moving into their current role as COO. Previously they spent 4 years at Amperity as COO and CEO and 1 year at Stripe as CRO.
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