Senior B2B & Commercial Trade Sales Manager, Havenly Brands
$170-190k
OTE
$102-114k
BASE
60% base / 40% variable
More information about location
Interior design services
Open for applications
Interior design services
201-500 employees
Open for applications
$170-190k
OTE
$102-114k
BASE
60% base / 40% variable
More information about location
201-500 employees
Company mission
To open the door to better living and redefine how people shop for home.
Role
Who you are
- This is a high-impact, entrepreneurial role for someone who is equally comfortable building new business from scratch and deepening relationships with established design firms and commercial operators
- If you’re energized by building something new, connecting the dots across a multi-brand portfolio, and owning results end-to-end — this is the role for you
- 6–8+ years in B2B sales, business development, or account management, with at least 2–3 years in a senior individual contributor or team lead role
- Demonstrated success building and scaling commercial or B2B sales programs — ideally from early-stage launch to repeatable growth
- Experience in or strong familiarity with commercial interior design, procurement, hospitality, real estate development, or related industries is strongly preferred
- Proven ability to manage a complex pipeline across multiple account tiers, project types, and deal stages simultaneously
- Strong CRM fluency — HubSpot preferred; experience using data, segmentation, and analytics to prioritize outreach and drive pipeline velocity
- Excellent written and verbal communication skills, with the ability to build credible relationships with senior buyers, procurement teams, and design professionals
- Experience working cross-functionally with marketing, product, and operations to build program infrastructure and go-to-market plans
- A track record of defining success metrics, tracking performance, reporting to leadership, and iterating based on results
- Comfort operating in a startup or scale-up environment — you’ve built things from scratch, you move quickly, and you know how to get things done with limited resources
- DTC or home furnishings background is a plus; experience with high-consideration or long-lead-time categories is highly relevant
- You’re a builder: you’ve launched programs from scratch, and you know what “good” looks like
- You’re equally comfortable in the field building relationships and at your desk managing a pipeline — you move fluidly between both
- You’re commercially minded: you understand B2B sales cycles, project timelines, and procurement dynamics in ways that make clients trust you
- You think in systems: you see the full commercial funnel and know how to prioritize and optimize across it
- You’re energized by a multi-brand portfolio environment — multiple products, multiple client types, and multiple opportunities is a feature, not a bug
- You lead with data but make decisions: you don’t hide behind analysis
- You’re a strong communicator — with clients, with internal teams, and with leadership; you translate complexity into clarity
- You’re entrepreneurial and ownership-oriented: this program is yours to build, and you take that seriously
What the job involves
- Havenly Brands is looking for a B2B & Commercial Trade Sales Senior Manager to lead the launch and growth of our commercial program
- Strategy and full execution for Havenly’s commercial segment — with a focus on commercial interior designers, procurement firms, and hospitality operators
- A structured commercial pipeline in HubSpot from first contact through project close and repeat purchase
- Outreach and activation across three commercial tiers: reactivating dormant high-value accounts (Win-Back), converting never-purchased contacts (Activate), and growing active commercial buyers (Retain)
- The commercial sales pitch — developing and refining a compelling narrative that clearly articulates the differentiated value of Havenly’s multi-brand catalog for commercial-scale projects
- Commercial pilot success metrics — pipeline size, win-back reactivation rate, new buyer activation, and revenue growth — with regular reporting to leadership
- Program infrastructure build-out in partnership with internal stakeholders: brand-specific discount schedules, consolidated project invoicing, net terms for qualifying accounts, and freight/delivery options
- What you’ll drive:
- Launch and scale Havenly’s commercial program from pilot to a repeatable, growing revenue channel
- Collaboration with marketing and product on the launch of a dedicated commercial landing page and industry outreach campaigns
- CRM improvements — better segmentation, prioritized outreach, and identification of net-new commercial prospects
- Feedback loops between commercial clients and internal teams to continuously improve the program and advocate for commercial buyers’ needs at scale
- A high standard for client relationships — you’re responsive, consultative, and genuinely invested in helping clients succeed
Application process
- Application Deadline: September 14th, 2026, unless further applications are needed.
Our take
Founded in 2014, Havenly Brands has grown to be a major player in the online interior design space. It operates the brands Havenly, Interior Define, Burrow, The Citizenry, The Inside and St. Frank - delivering ways for people to more easily make their spaces their own.
One of the ways it does this is by connecting consumers with professional interior designers and product purchase recommendations through the Havenly platform. These consultations put the company ahead of simple visualization services, by making what is typically an inaccessible service affordable to more people.
Along with the sector at large, Havenly Brands has seen a healthy upswing in recent years. As it continues to build out its family of brands, its unique approach to the interior design business could see it win big.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$28m
SERIES C
Oct 2019
$32m
SERIES C
Total funding: $85.9m
Company HQ
River North Art District, Denver, CO
Leadership
Lee (Motayed) Mayer
(Co-Founder & CEO)A Columbia and Harvard Business School graduate who started out in Strategic Development at Canon. They also worked at Bain & Company from 2009 to 2011.
Emily Motayed Lancaster
(Co-Founder)They have an MBA from the Wharton School and were Chief of Staff at Bread. They also co-founded Nurture& and Livi Beauty.
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