More information about location
AI platform making A/B testing obsolete
Open for applications
AI platform making A/B testing obsolete
21-100 employees
Open for applications
More information about location
21-100 employees
To accelerate the creation of knowledge - because with more and better knowledge, there’s no telling how substantially life can improve in the coming generations.
In the realm of digital marketing, traditional A/B testing is facing significant challenges in optimizing and personalizing communication strategies. The limitations of this approach, which is employed to measure the effectiveness of different messages among user groups, include scalability issues and the inability to continuously adapt to evolving user behaviors.
OfferFit addresses these industry challenges by leveraging machine learning to revolutionize digital marketing optimization. Unlike traditional A/B testing, OfferFit's approach involves algorithms trained through trial-and-error, akin to how humans learn. This method allows for ongoing adjustments, ensuring continuous optimization over time.
The recent closure of a successful funding round signals a bright future for OfferFit. This significant investment will be channeled into expanding the platform's research and development, and strengthening sales and marketing operations. As the company secures additional support and proves its value to large customers, it aims to solidify its position as a trailblazer in automated, personalized marketing at scale.
Steph
Company Specialist at Welcome to the Jungle
Few candidates hear
back within 2 weeks
Nov 2023
$25m
SERIES B
Nov 2021
$14m
SERIES A
Government Center, Boston, MA
George Khachatryan
(CEO)Previously co-founded the educational software for schools company, Reasoning Mind. They also worked as an Associate Partner at McKinsey & Company before co-founding OfferFit in 2020.
Victor Kostyuk
(CTO)Previously worked at the Boston Consulting Group in multiple Data Scientist roles. Prior to that they worked at Reasoning Mind for over 6 years in multiple roles.
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