Paid Social & PPC Specialist, MOOT
£42.5-50k
+ Bonus
eCommerce enablement & investment firm
Be an early applicant
eCommerce enablement & investment firm
1-20 employees
Be an early applicant
£42.5-50k
+ Bonus
1-20 employees
Company mission
To revolutionise the way brands operate and launch online.
Role
Who you are
- Experience in paid media, ideally in iGaming or performance marketing
- Strong hands-on knowledge of Meta Ads and Google Ads
- Data-savvy, with the ability to turn insights into actionable strategies
- Proficiency in analytics tools like Excel and Looker Studio
- Excellent communication and project management skills
- Familiarity with iGaming compliance and advertising regulations is a plus
- Comfortable operating in a fast-paced, scaling environment
- Detail-oriented, rigorous, and outcome-focused
- Commercially savvy, confident talking to clients
What the job involves
- Develop and execute paid media strategies tailored to iGaming acquisition and retention
- Plan, upload, and manage day-to-day campaign operations across Telegram, Meta, and Google Ads. Primarily paid social, with TikTok, Reddit and Snapchat to come
- Execute global multi-channel campaigns across paid social and ppc but also work closely with the Programmatic Lead to sync execution and attribution across display, video, CTV, and native environments
- Leverage our proprietary audience management platform to drive media performance and continuous campaign optimisation
- Define and activate sophisticated targeting strategies using first-party and wider industry data sets
- Manage campaign budgets and pacing
- Analyse performance data to identify opportunities for growth, optimisation and testing
- Maintain a rigorous testing culture through creative, audience, and channel strategy inc A/B experimentation
- Work closely with creative and data teams to launch high-impact, compliant campaigns
- Report on campaign effectiveness, focusing on key metrics like FTD, CPA, LTV, ROAS, and sharing actionable insights both internally and with clients
- Implement tracking solutions to correctly measure performance
- Work with the Programmatic lead to oversee the implementation and troubleshooting of pixel tracking, floodlights, and tag management solutions
- Build strong relationships with clients and act as their go-to performance partner
- Ensure consistent delivery against commercial and client performance targets
Our take
For small to medium enterprises, it is easy to take advantage of offerings in the Shopify ecosystem. But eventually, many companies scale beyond what Shopify can support and they find themselves having to develop their own eCommerce platform in-house. MOOT was founded when a company found itself in this exact situation, and other companies approached it to use the tools it developed.
MOOT isn't alone in this space, with Shopify and WooCommerce beginning to offer solutions for brands which are ready to scale. However, as well as the effectiveness of its promotional tools and data insights, MOOT's strength lies in its size. Major brands such as ASOS, Bosch and Timberland have trusted it as an eCommerce solution, giving it a leg up in the competitive $5 trillion eCommerce sector.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Apr 2022
$18m
EARLY VC
Jul 2021
$6.8m
SEED
Total funding: $31.7m
Company HQ
Tollgate Industrial Estate, Stafford, UK
Leadership
Nick Moutter
(CEO)Also founded Olivias, Admedo and MDNA. Was previously Commercial Director at Xpand Digital and Head of Online at BuyYourCar.co.uk.
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