Performance Creative Strategist, Beam Organics
Paid Social
Natural supplements for wellness
Be an early applicant
Natural supplements for wellness
21-100 employees
Be an early applicant
21-100 employees
Company mission
to empower people to push their limits and pursue their passions by improving their physical and mental wellness.
Role
Who you are
- 2-4 years in a creative strategy, copywriting, or performance marketing role within DTC Ecommerce or an Agency
- Comfortable looking at a spreadsheet in Excel to find the winner, but you are equally comfortable writing a storyboard for a video editor
- You understand the psychology of selling. You know frameworks like AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitation, Solution)
- You know the difference between a Reel, a Story, and a Feed post. You understand "safe zones" and native platform aesthetics
- You can manage high volumes of creative requests and keep the feedback loop between buyers and designers moving fast
Desirable
- Basic video editing skills (CapCut, Canva, Premiere) to create "Frankenstein" edits or mockups for the design team
- Experience using AI tools (ChatGPT, Gemini) to speed up ideation and storyboarding
What the job involves
- We are looking for a Performance Creative Strategist who combines the analytical brain of a media buyer with the storytelling instincts of a copywriter
- Reporting directly to our Senior Director of New Customer Growth, you will be the architect of our creative testing roadmap. Your job is not to "make things look pretty." Your job is to analyze why an ad is working (or failing), hypothesize new angles, and write the detailed briefs that empower our design team to produce winning assets for Meta (Facebook/Instagram) and TikTok
- Translate raw data and marketing goals into clear, actionable Creative Briefs for our video editors and graphic designers
- Support the creation of high-performing scripts, hooks, and headlines. You understand the difference between a "brand story" and a direct-response "hook" that stops the scroll in the first 3 seconds
- Partner with the Paid Social Lead to define the weekly Creative Testing Agenda
- Innovate on testing methodologies. You won't just test "Video A vs. Video B." You will design tests for specific variables: Visual Hooks, Value Props, Text Overlays, and CTAs
- Identify "Creative Fatigue" before it happens and have the next round of iterations ready to launch
- Lead the weekly "Creative Review" meeting. You will present a breakdown of creative metrics (Thumb-Stop Ratio, Hold Rate, Click-Through Rate, Conversion Rate)
- Turn insights into action. If a video has a high hold rate but low clicks, you are the one who writes the brief to fix the CTA
- Build and maintain a "Swipe File" of competitor ads and trending formats on TikTok and Meta. You are the team's eyes on the ground for what is currently working in the market
Our take
Supplements are commonplace in gyms across the world, with many brands providing protein powders, foods, and pre-workout drinks to enhance physical performance. Despite the popularity of these supplements, there is a lack of products on the market that focus on improving mental wellness through supplements for day to day life.
Beam Organics sell supplements in the form of powders, capsules, and tinctures, with each product aiming to improve day-to-day wellness, such as supplements for sleep, calmness, energy, recovery, and hydration. The products are made from natural ingredients, with the recipes being curated by former professional athletes.
Whilst recent years have seen the development of communities using natural ingredients such as CBD to enhance their day-to-day wellness, consumers have had to do their own research to determine effective doses and acquire the products. Beam Organics, however, have taken a fresh perspective by utilizing the knowledge of former pro-athletes to curate accessible, natural, and ready-to-consume products focused on different areas of wellness. This expertise could help bring them to the forefront of this relatively young industry.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Feb 2021
$5m
SERIES A
Oct 2019
$5m
SEED
Total funding: $10m
Company benefits
- Fully covered medical benefits
- Unlimited time off
- 401k with up to 4% match
- Charity matching
- A wellness stipend toward health or fitness
- Hsa/fsa/childcare fsa enrollment
- An investment into professional and personal development
Company HQ
Seaport District, Boston, MA
Leadership
Kevin Moran
(Co-Founder)Professional Baseball Player from 2010 to 2013. Served as Enterprise Account Executive for VMware between 2013 and 2018. Co-founded beam in 2018.
Matt Lombardi
(Co-Founder)Experience as a professional hockey player between 2010 and 2012. Co-founded beam in 2018.
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