Product Marketing Specialist, Loadsmart
$75-100k
More information about location
Digital freight company for B2B trucking
Be an early applicant
Digital freight company for B2B trucking
201-500 employees
Be an early applicant
$75-100k
More information about location
201-500 employees
Company mission
To provide transportation services and technology to reduce freight spend, increase service levels and impact team's productivity.
Role
Who you are
- 3 years of experience in product marketing or a closely related role in B2B SaaS
- Logistics or supply chain industry experience is preferred, but not required
- Proven success in GTM strategy, product launches and cross-functional collaboration
- Experience leading a project or team, with a strong track record of organization and meeting deadlines
- Comfort following up with people across departments to keep work moving
- Strong ability to translate complex features into clear, value-driven messaging for B2B audiences
- Excellent written and verbal communication, with a track record of impactful content creation
- Proficiency with tools like Asana, HubSpot, Salesforce and Claude. Experience with Navattic is a plus, and we'll teach you if not
- A collaborative, positive attitude, and you stay agile when priorities shift
What the job involves
- Go-to-market: Plan and run GTM campaigns for new OpenDock feature releases alongside Product, Customer Success and Sales, and be the bridge between product, marketing and sales. Track the work and report on results to leadership each month
- Messaging and positioning: Develop positioning and messaging that differentiates Loadsmart in the market for each target audience. Build competitive battle cards, become the expert on how our customers buy, and know how to win against the competition, as our AI offerings evolve
- Consistency across channels: Keep our story consistent across our website, emails and external review sites such as G2 and Gartner, and edit one-pagers and other materials so everything says the same thing
- Sales enablement: Create external and internal one-pagers, customizable materials for one-off customer situations, and product demos so that our sales teams and customers understand who a feature helps and why it matters
- Customer proof: Run the OpenDock review program on platforms like G2 and Gartner by working with account managers to reach customers, and plan how to activate wins, and develop customer case studies from finding the right customer to telling their story with Design
- Events: Support our growing event program, many of them Chicago-based, with messaging, content and planning, so the right people are in the room
- Buyer insight: Conduct buyer interviews and market research to build robust buyer personas, and turn data into actionable insights that inform product, sales and marketing strategy
- Partner across the business: Work with the Marketing team on emails and campaigns, RevOps on lead routing, and the content team on blogs and press releases
Our take
Freight services involve many parties including shippers, dispatchers, drivers, and dock managers. Insurance and safety checks are required for everyone involved, a process that makes the truck shipping process more expensive, time-consuming, and less efficient than it could be.
Loadsmart provides an online portal that handles booking, insurance legislation, and health and safety regulations, all within an integrated platform. This digital integration leads to parties receiving instant and guaranteed shipping, offering full financial coverage in the event of any discrepancies.
The company has raised significant amounts of funding, most recently in a 2022 Series D Round, which saw the company achieve a valuation in excess of $1B. It has used this funding to expand its partnership network and to fuel its acquisitions strategy. In the longer term, the company's focus on organic growth will stand it in good stead as it will allow it to avoid aggressive pricing structures, which would make it difficult to achieve profitability given the razor-thin margins in the freight industry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-21% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2022
$200m
SERIES D
Nov 2020
$90m
SERIES C
Total funding: $343.7m
Company benefits
- Parental leave: The primary caregiver is able to take three months of fully paid leave and one additionally month of working half days for a total of four months of leave
- Copany Equity: Ever wanted to have a stake in a company? Upon hire, Loadsmart employees are granted options that vest over a four-year period
- Team Building Events: Enjoy local company sponsored events to meet and network with fellow Loadies: from hackathons to local meetups, we love collaborating while having fun
- 401K wwith Match: We support our employees' retirement goals by offering a per pay period match to our Traditional and Roth 401K plans
- 401K with Match: We support our employees' retirement goals by offering a per pay period match to our Traditional and Roth 401K plans
- Healthcare: We offer competitive medical, dental, and vision coverage for you and your family
- Claim Advocacy with MMA: Expert advocacy and guidance on benefits and claims
- HSA/FSA: You can use pre-tax dollars to pay for healthcare costs for you and your dependents
- DCFSA: We offer DCFSA to help parents reduce their total taxable income when paying for childcare
- LPFSA: On eligible plans, LPFSA helps pay for vision and dental expenses that are not fully covered by your insurance
- Life and AD&D Insurance: Loadsmart provides both Life and Accidental Death and Dismemberment insurance at no cost yo you with the options to increase coverage at your own expense
- Short Term/Long Term Disability Insurance: Loadsmart provides short and log-term disability coverage at no cost to you
- FLexibe PTO?Holiday: Enjoy paid time off without a limit, with manager approval and national holidays of your location
Company HQ
Chicago Loop, Chicago, IL
Leadership
Felipe Capella
(Co-Founder & CEO)Previously Attorney at Inter-American Development Bank for 1 year and Professor of Bankruptcy and Restructuring at Universidade Federal de Santa Catarina for 2 years.
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