Lead Product Marketing Manager, Imprint

• Demonstrated track record in B2B product marketing, with hands-on experience producing case studies, sales collateral, and long-form content
• Exceptional written and verbal communication — able to craft convincing, data-informed and technical narratives for a partner and enterprise audience
• Fintech or regulated industry background — familiarity with what drives B2B partners and how to position around compliance, risk, and product outcomes
• Proven ability to work independently and self-unblock — comfortable building and moving forward without a fully defined playbook
• Proficiency in using data to inform storytelling — ability to identify the right metrics, query tools, and translate outputs into narrative
• Experience running a lean PMM function — able to own outcomes without the support of a large, structured team

Desirable

• As Lead Product Marketing Manager (B2B), you will ideate and execute within Imprint's B2B product marketing to drive awareness, adoption and upsells. This is a senior individual contributor role with direct accountability for how Imprint tells its story to partners, prospects, and the market
• You will act as a storyteller and executor for B2B marketing: translating product launches and partnership outcomes into compelling case studies, sales materials, and overall b2b product positioning that makes Imprint's partner-facing narrative come to life
• Develop and refine assets for B2B organization, including sales collateral like pitch materials, microsites, demos, case studies, and long-form content
• Support the launch of Imprint's blog, helping to define its voice, cadence, and content strategy in partnership with Brand
• Translate product launches, partnership outcomes, and risk/data insights into compelling partner-facing narratives
• Partner closely with BD, Brand, Product, Risk, and Commercial to identify stories worth telling and get the approvals and data needed to tell them effectively
• Build and run an AI-assisted production system (Claude, design and deck tools) so every prospect and partner gets materials that look and feel custom-made, in a fraction of the time
• Maintain a modular messaging framework and proof-point library that make fast customization possible without drifting off brand or off compliance
• Develop deep familiarity with Imprint's business metrics and use data tools (e.g., Snowflake via Claude and MCP integrations) to surface the right inputs for storytelling
• What Success Looks Like in the First 90 Days
• Create and iterate on sales collateral and pitch decks reflecting recent product launches
• Developed long-form case studies in active partnerships
• Adding to Imprint's new B2B blog including content strategy, structure, and posts
• Established strong working relationships with Brand, BD, Risk, and GM stakeholders
• Demonstrated ability to source and shape data-driven narratives independently, without relying on others to surface inputs