Head of Commercial Partnerships, The Cruise Globe

• A proven co-op track record, with demonstrable success securing co-operative or trade marketing investment from cruise lines and the ability to discuss the deals won, their value and the results delivered
• An established cruise line network, with strong, current relationships with key commercial, trade marketing and sales contacts across major UK and US cruise lines
• Commercial negotiation skills and confidence negotiating rates, overrides, incentives and partnership terms with senior supplier contacts
• Experience building travel packages and a working knowledge of ATOL and ABTA
• An understanding of large-scale email marketing, including segmentation, flows, scheduling, approvals and quality control
• CRM discipline, using a CRM as a daily working tool and keeping meticulous records
• The ability to excel remotely: self-motivated, organised and consistent without supervision, and comfortable working asynchronously over Slack, CRM and documents
• Ambition and flexibility, with a passion for this work and a willingness to put in what it takes; this role is not a standard 9 to 6

Desirable

• This is primarily a sales role. The first and most important objective is to secure co-operative marketing investment from cruise lines and travel partners against an annual target across the UK, the US and future territories
• The role is suited to someone already connected to UK and US cruise lines, with relationships they can call on from day one. The company provides its audience, dataset and content to support the work
• Own cruise line and supplier relationships, and lead commercial and marketing functions that connect them. Sit on the agency leadership team and report to the Head of Agency
• Secure co-operative marketing investment from cruise lines across the UK, the US and future territories against an annual target
• Build the commercial offer from the ground up, including partner decks, rate cards, proposals and packages
• Extend co-operative marketing beyond cruise lines to tourism boards, destinations, ports and adjacent brands such as travel insurance, luggage, travel money and credit cards
• Oversee delivery of every campaign sold, working with content, email and design teams, and report results to partners to drive renewals
• Take overall ownership of cruise line relationships across the UK and the US, optimising rates, overrides and coverage
• Ensure 100% cruise line coverage in both markets, including the ability to book UK lines for the US audience
• Build relationships with ancillary suppliers, including hotels, flights, transfers, excursions and travel insurance
• Work with Ops and Finance to ensure every override and incentive earned is claimed and paid
• Over time, shape the preferred partner strategy: which lines receive preferred status, what they receive in return and what they invest
• Work alongside the Head of Group Sales to facilitate the best possible supplier rates for groups and charters
• Maintain detailed, up-to-date records of every existing and prospective partnership in Salesflare across the UK and the US
• Log every contact, meeting, agreement, set of terms, co-operative marketing deliverable and result so any relationship can be picked up by another team member
• Assist with packaging in the UK market, creating attractive packages for The Cruise Globe Collection using supplier relationships
• Own all email communications in Klaviyo pertaining to The Cruise Globe Agency, including logic, timing, audiences and final sign-off on design and copy across flows and campaigns, with support from an email marketing agency and technical team
• Surface the best cruise offers each week for the Emma Cruises and The Cruise Globe weekly emails
• Act as the central point of contact for familiarisation trips, ship visits and training events: coordinate budgets, liaise with the content team and hand over to Ops for delivery
• Represent The Cruise Globe at key trade shows and industry events, building and maintaining the network
• Lead applications to major cruise and travel industry awards, and represent the company at the awards