Product Marketing Manager, Lightspeed

• 3-5 years experience working in product marketing, growth or lifecycle marketing, or similar go-to-market experience
• Previous background in SaaS marketing, preferably with experience in either consumer apps / technologies, early stage startups, or with exposure to small business audiences
• Experience working with product and engineering teams, as well as sales teams
• Excellent project management skills to lead and influence multiple cross-functional and cross-regional stakeholders to meet project objectives and deadlines
• Ability to build, maintain, and manage close working relationships across a variety of departments and levels
• Strong quantitative analytical ability and excellent written and oral communication skills
• Genuine interest in and curiosity in helping small businesses succeed
• Bilingual proficiency in English and French

Desirable

• The Product Marketing team at Lightspeed is seeking a creative, results-oriented Product Marketing Manager to accelerate growth of the Lightspeed Restaurant product in EMEA (mainly France, Belgium, and Netherlands) and North America
• Reporting to the Global Lead, Hospitality PMM and working closely with the Hospitality PMMs based in EMEA and APAC, this position will: develop, coordinate, and execute product launches and go-to-market programs for the Hospitality product portfolio; establish impactful positioning and messaging; conduct market analysis; gather customer feedback; and act as the voice of the customer within the organization and ensure customer needs are addressed at each marketing touchpoint
• At Lightspeed, as Product Marketing Manager, you will build relationships throughout the organization
• You will interact with diverse stakeholders such as product, marketing, sales, customer service, partnerships and others in order to help accelerate the launch and lifecycle management of our various products
• Becoming an expert in the Hospitality industry and understanding the technology landscape that helps restaurateurs be successful
• Conducting market research and gleaning nuanced market insights that will help inform our roadmaps and hone our messaging
• Conducting customer interviews and maintaining a deep understanding of our customers
• Translate insights into strategies that help support and drive our organizational OKRs
• Go-to-market planning and execution of programs, with ownership of the results of these initiatives
• Learning the competitive landscape and products inside-out so that you can effectively position our products in the market as well as arm customer-facing teams with that knowledge
• Being the go-to person for messaging around our products and value proposition
• Developing collaborative relationships with various cross-functional teams, including Marketing, Product Managers, Sales leadership, and production teams of creatives and automation specialists
• Act as the key liaison for go-to-market teams. Leverage insights from internal stakeholders and customers to optimize funnel and enhance enablement material
• Developing a roadmap of marketing initiatives that spans the customer lifecycle, from initial launch through product adoption, onboarding and retention
• Work closely with Content, Design, Marketing Automation, and Product teams to develop creative and compelling content that resonates with our customers