Email Marketing Lead, Fi
$50-200k
+Equity
Smart dog collars
Job no longer available
Smart dog collars
501-1000 employees
Job no longer available
$50-200k
+Equity
501-1000 employees
Company mission
To translate everything we've always wished our dogs could tell us, so we have peace of mind knowing they're as safe and healthy as possible.
Role
Who you are
- We are looking for someone who is smart, scrappy, and ready to jump right in!
- Excellent written and verbal communication skills
- Bachelor’s degree in marketing, communications, or related field
- 1-3 years of experience with email marketing tools and platforms (both CRM systems and ESPs, we use customer.io)
- Deep understanding of email strategy best practices, customer segmentation, dynamic content, and customized messages
- Experience in building, leading, and executing email marketing campaigns from design templates to custom variables
- Ability to read and analyze data at a high level - all our email data flows into AWS Redshift and we use Tableau to analyze
- Familiarity with data privacy and email deliverability best practices
- Self-starter, detail oriented, commitment to quality
What the job involves
- This role will report to our Senior Marketing Manager. You will be responsible for developing and executing effective email marketing strategies to drive customer engagement, nurture leads, and optimize conversions
- Develop email marketing strategies that align with marketing objections and target audience
- Collaborate with cross-functional teams to increase personalization and define campaign objectives
- Keep up to date on market research and competitor analysis to identify industry trends and opportunities to enhance marketing strategy and campaign optimization
- Work closely with our marketing team to align on content, messaging, and sales plays that roll into each campaign
Our take
For a long time, dog collars and leashes have remained largely unchanged. Fi was set up by a product team drawn from the ranks of Uber, Square, and Google to disrupt the stagnant dog collar space.
Fi's smart collars include tracking and monitoring features that give owners peace-of-mind. They can monitor, for example, the sleep and health of their furry friends. Plus, real-time escape notifications have already saved the lives of dogs.
With a tracking range that far exceeds that of its competitors, the company has seen promising levels of adoption for its collars. Fi continues to innovate, for example with the launch of the Fi Series 3+ which is the world's first AI-powered smart dog collar.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2021
$30m
SERIES B
Oct 2019
$7.1m
SERIES A
Total funding: $41.9m
Company benefits
- Flexible PTO
- Full medical, dental, and vision insurance
- Free access to One Medical, Kindbody, and Talkspace
- BarkBack Program ($500 annual donation to a dog charity of your choice)
- Free Fi Membership for your furry best friend(s)
- Gifting program to share the Fi magic with loved ones
Company HQ
NoHo, New York, NY
Leadership
Jonathan Bensamoun
(CEO & Co-founder)Previously worked as VP Product & Engineering at ShopKeep, and was a Product Manager at Square.
Loren Kirkby
(CTO & Co-founder)Previously worked as Lead Engineer at DivX, and was Chief Architect at Dropcam (acquired by Google's Nest Labs).
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