Content Lead, Ashby
Online Communities, Americas
$120-170k
OTE
+ Equity & 10-year exercise window for stock options. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable
All-in-one recruiting software
Be an early applicant
All-in-one recruiting software
101-200 employees
Be an early applicant
$120-170k
OTE
+ Equity & 10-year exercise window for stock options. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable
101-200 employees
Company mission
To redefine the applicant tracking system (ATS) category, providing talent teams with analytics, workflows and automation.
Role
Who you are
- This role isn’t just a digital moderator, it’s someone who will champion our strongest advocates and build needed resources for the industry that are largely absent today
- We’re looking for someone interested in exploring how AI can help you unlock more productivity in a traditionally manual role, become a trusted voice in talent and recruiting circles, and help surface insights that get embedded across our Marketing team strategy
- You may be curious as to why this role sits on a Content team
- You’re motivated by building something foundational. You see a Slack community not as a moderation project but as a signature brand pillar that you’ll shape, grow, and evolve
- You’re equally comfortable with big-picture strategy and end-to-end ownership, setting vision, defining cadence, and also rolling up your sleeves to bring it to life
- You get energy from people, bringing a real human spirit to every interaction whether 1:many in a forum or 1:1 in a close community group
- You have strong instincts for tone and timing. You know when a moment calls for transparency, humor, or restraint, and can represent Ashby with credibility in nuanced public conversations
- You’re naturally curious about what makes online communities tick; you don’t just participate, you analyze why something resonated, who influenced it, and how we can learn from it. This includes the desire to explore new ways community is evolving through AI productivity, AEO/GEO-influence, and evolving strategy
- You can translate patterns into stories. When you notice a recurring Reddit critique or a new Slack trend, your instinct is to turn it into insight that shapes how Marketing and Product show up next
- You see the devil in the details. This role will require keeping a sharp eye on community application reviews, LinkedIn mentions, Slack conversations, Reddit threads, and more
- You can navigate chaos with clarity and organization. Unlike many other aspects of Marketing, Community tooling is still catching up in helping operationalize workflows and unlock insights. While AI enables some interesting opportunities, there is still an area of this work that is connecting the dots between documents and manual email and getting creative with how we measure engagement and activity
- You find fulfillment in subtle wins: the well-placed comment, the thoughtful follow-up, the post that sparks 50 replies instead of 500 likes
What the job involves
- One of the most important elements of our entire marketing strategy is our investment in Community
- Rather than sitting in one team, Community is spread across every marketer’s scope of work in some form. Expanding the Ashby Community was one of the callouts in our Series D fundraise
- To help us further strengthen this muscle, we’re looking for a Content Lead to take ownership of Online Communities, which is currently owned across the team
- As the director of the team, I have owned LinkedIn monitoring to date (which may surprise some, but shows how we think of this channel as a strategic investment vs a “channel to monitor”)
- Shannon Ogborn has brought our RecOps Community to an incredible state ready for further exploring as she doubles down on in-person Community initiatives
- And so many conversations are emerging organically about Ashby, which means the way in which we help show up for the people showing up for us needs to advance
- We believe Content is the core of what makes a great Community experience: The resources, communication, and conversation all come from excellent written and verbal skills
- We believe the work threads nicely and allows you to do interesting and exciting work as your career at Ashby evolves
- In true startup fashion, my 2.5 years at Ashby has seen a range of projects outside the traditional content role, from developing our annual company Keynote to leading PR for our Series C&D raise
- I share this to reflect the special team we’re building at Ashby: one filled with people who are just as passionate about untangling big, complex challenges as they are about rolling up their sleeves to do the critical foundational work that enables us to stand out in our space. I promise to be right in the weeds with you to solve projects big and small together
- You’ll build and own Ashby’s strategy for how we show up in recruiting-focused Reddit communities — defining our engagement tone, managing the u/Ashby account, launching the r/Ashby subreddit, and ensuring our voice is consistent, credible, and transparent
- You’ll monitor mentions and trends with AI tools, respond thoughtfully to misinformation, and foster authentic discussion around topics that matter to recruiters and recruiting ops professionals
- You’ll evolve our existing RecOps Slack group from a quietly growing space into a vibrant hub of discussion, knowledge-sharing, and connection
- From conversation prompts and AMAs to collaborative workshops, you’ll shape how members engage and find value while always ensuring the community remains practitioner-first and non-promotional
- You’ll synthesize what you hear across Reddit, Slack, and Linkedin to surface patterns, feedback, and sentiment shifts that inform Ashby’s marketing, product, and brand strategies
- You’ll turn these learnings into concise internal reports that help the business stay attuned to the real conversations shaping the talent industry
- You’ll monitor engagement and conversations happening across Ashby’s LinkedIn page and the broader network of posts mentioning us
- You’ll thoughtfully track when it’s best for individuals versus the brand to respond, surface insights about what’s resonating with the talent audience, and flag opportunities for us to join or amplify conversations that align with our voice and values
- This is a high value pillar of the company (as the Director of Content, I have owned it to date!) vs a tedious role to check off a list
- You’ll create playbooks for community engagement: tone guidelines, moderation standards, escalation paths, and reporting cadences, ensuring Ashby’s participation in these spaces is sustainable, compliant, and consistent as we grow
- You’ll help Ashby become known not just for the content we publish, but for the conversations we shape
- Whether it’s sparking peer-to-peer exchanges in Slack or joining nuanced industry debates online, you’ll bring Ashby’s expertise and humility to the table
- You’ll explore where else Ashby should meaningfully show up, whether that’s launching a new space for additional ICPs or collaborating with existing communitie
- You’ll design thoughtful frameworks for how we own and nurture multiple “homes” over time, ensuring each space remains active, purposeful, and aligned to Ashby’s values
Application process
- Deadline to Apply: December 12, 2025 at 5:00 PM GMT
- At Ashby, our team and interview process want to help you show your best self. We’ll dive into past projects and simulate working together via project working sessions. Our interview process is:
- 30-minute intro call (Recruiter Screen)
- 45-minute interview with Anum Hussain (Hiring Manager)
- 30-minute interview with Harriet Johnston (VP, Marketing)
- A take home assignment which you’ll have 30 mins to discuss with the hiring team
- A virtual on-site of 45 mins with a panel of interviewers – this will be with Shannon Ogborn, Community Lead, and Euphonia Xu, Director of Demand Generation
- 30-minute interview with Benji (CEO)
Our take
Reportedly, 50% of employers don’t use applicant tracking systems, largely because of blockers with implementation or insufficient buy-in from top management. Ashby's co-founder and CEO, Benji Encz, experienced first-hand how existing solutions failed to support hyper-growth hiring needs whilst working at PlanGrid, which is in part what led to the creation of the company.
Ashby is looking to redefine the ATS category - providing talent teams with analytics, workflows and automation - and intends to replace solutions from well-established vendors like Greenhouse and Lever with algorithms. The company's AI can schedule interviews and infer demographic data, which clients use for aggregate analyses of DEI hiring metrics.
The market for recruitment software could potentially reach $3.5 billion by 2030. Unsurprisingly, there is now a growing number of startups emerging to compete for a slice of it. Despite the crowded market and having only emerged from stealth in 2022, Ashby has already secured over 500 clients (including high-profile customers like Notion and Figma). The company has also attracted impressive funding which will be used to expand its product offering beyond what is typically expected from an ATS.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
Jul 2025
$50m
SERIES D
Jun 2024
$30m
SERIES C
Total funding: $114.5m
Company benefits
- Unlimited PTO with four weeks recommended per year
- 10-year exercise window for stock options - you shouldn’t feel pressure to purchase stock options if you leave Ashby, do it when you feel financially comfortable
- Generous equipment, software, and office furniture budget
- $100/month education budget with more expensive items (like conferences) covered with manager approval
- Twelve weeks of fully paid family leave 🇺🇸
Company HQ
SoMa, San Francisco, CA
Leadership
Benjamin Encz
(Co-Founder & CEO)Previously the Director of Engineering and Part-Time Recruitment Operations at PlanGrid. They also worked as a Software Engineer at Make School and was a Lecturer at Baden-Wuerttemberg Cooperative State University (DHBW).
Abhik Pramanik
(Co-Founder)VP of Engineer at Ashby. Previously a Senior Product Manager at Lob and a Senior Product Manager at PlanGrid.
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