Pay-per-click (PPC) advertising has soared with the growth of advertising networks and the wider use of the internet. However, while an important tool for marketing teams, digital marketing performance data was typically siloed across an ever-expanding range of platforms and channels. That made it near-impossible for marketing teams to conduct proper performance management.
NinjaCat's platform allows teams to aggregate, store, report, monitor, analyze and visualize data at scale changed that. Crucially the platform offers both automation features, greatly simplifying performance management while remaining deeply customisable for different budgets and metrics.
The startup has done a great job of delivering true performance management to teams relying on PPC campaigns. However, after raising more capital, the startup’s next stage of growth is all about going further. That means visualizing complex marketing data at scale enhanced by AI capabilities to deliver true marketing intelligence. It's an ambitious vision. Having said that, the team has so far consistently proven that they can lead the market in unifying complex and siloed data sources for marketing teams.
Kirsty
Company Specialist at Welcome to the Jungle