Senior Demand Generation Manager, Relay
CA$139.5-170.5k
For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $155,000 CAD
3 days a week in office
Online business banking and money management
Be an early applicant
Online business banking and money management
201-500 employees
Be an early applicant
CA$139.5-170.5k
For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $155,000 CAD
3 days a week in office
201-500 employees
Company mission
To help small businesses have greater financial clarity to build health, lasting businesses.
Role
Who you are
- 5+ years in demand generation in a B2B SaaS environment — you've owned programs and outcomes, not just contributed to them
- You're fluent across the full funnel: you know how to define quality, not just volume, and you've had the direct conversations with sales to shape that view over time
- You've gone deep on a specific segment or audience before, and your work shows it — your campaigns don't look like generic demand gen because they're not
- You've owned a revenue-tied number and can speak to how you forecast it, what moved it, and what you did when trajectory was off
- You're comfortable building from scratch and don't need an existing playbook or infrastructure to be effective
- You use data to shape strategy, not just report results — you ask questions of the funnel, not just read dashboards
- You're able to join us in our Toronto office (3 days a week
- We're looking for people who are relentless, curious, and care deeply about the work. You're encouraged to apply even if your experience doesn't perfectly match the job description -- your perspective and drive matter more
What the job involves
- Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success
- We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses
- You'll join Relay's Demand Generation team and own our upmarket and established SMB segment — one of the most important motions in our acquisition plan
- The team's north star for this segment is total qualified leads (QLs), rolling up to sales-assisted pipeline and revenue contribution to the business
- Your mission: own the demand motion for the Upmarket SMB segment end to end, write the playbook rather than follow one, and champion the voice of upmarket and established SMBs within Relay
- Own full-funnel demand strategy for the upmarket SMB segment — channel mix, campaign architecture, nurtures, and conversion, with real accountability to the segment's QL, pipeline, and revenue targets
- Forecast, project, and call your number monthly across every layer that feeds it: cross-functional marketing efforts, DG team programs, and the campaigns you own — with a plan to grow the number without sacrificing demo and conversion rates
- Build and run trust-building, full-funnel campaigns for a considered audience: quarter-long community activations, webinar programming, email series, upmarket demos, and case studies that drive net-new capture and conversion
- Own the direct SMB budget and deploy it alongside the ABM manager and broader marketing team to most effectively get in front of the market
- Build a deep partnership and feedback loop with Sales and the BDR team — define lead quality, refine handoffs, and keep improving funnel efficiency from conversion data
- Champion the upmarket voice across Relay's existing marketing programs and channels, filling the gaps the rest of the team isn't covering
- Use AI fluidly across your programs — research, ideation, synthesis, and reporting — and help raise the bar for how DG uses it
Application process
- Stage 1: A 25-minute Google Meet video intro call with the Hiring Manager
- Stage 2: A 45-minute Google Meet video deep dive call with the Hiring Manager
- Stage 3: A 60-minute live working session with our Marketing Team
- Stage 4: A 45-minute Google Meet video call with a member of our leadership team
Our take
Traditional banking options can feel outdated and tedious, especially if this includes in-person visits and waiting in line. This has led to the rise of online banking - but lots of smaller companies have to navigate multiple complicated applications in order to manage this business banking.
This is what Relay aims to fix. It's no-fee, online banking and money management platform looks to tackle financial complexity for SMBs. The company's goal is to fully automate the finance function using banking that deeply integrates into back-office systems. And its software is designed to affordably increase financial clarity and security, reducing the time spent on administrative tasks.
Relay is focused on its long-term goals and plans to scale up distribution and grow in sales, marketing, customer support, operations, engineering and product. The company currently serves thousands of SMBs across the US with the goal to get 100,000 small businesses over the next few years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
58% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2026
$50m
GROWTH EQUITY VC
May 2024
$32.2m
SERIES B
Total funding: $101.7m
Company benefits
- Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary. Since 2023, 66%+ of employees have received salary increases, with multiple new team members joining just last year.
- Social connection: We believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.
- Personal and professional growth: Through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success. Even with more than half of our team joining in the last 12 months, almost 20% have received promotions in the last year alone.
- Parental leave with top-up: We offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive
- Comprehensive health benefits: Enjoy full health benefits from day one: no probation period required. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
- Hybrid work environment: We value meaningful collaboration and connection at our Toronto office three days per week, with lunch, snacks, and beverages on us.
- Top-tier equipment: As a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
- Flexible vacation and time off: Every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays.
- Dog-friendly space: Can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
- Award-winning workplace: As a winner of CB Insights' Fintech 100, Deloitte Canada's Technology Fast 50, Forbes Fintech 50, and the CIX Top 10 Growth Award, Relay is a recognized innovative and high-growth company.
Company HQ
St. Lawrence, Toronto, ON
Leadership
Yoseph West
(Co-Founder & CEO)Yoseph has a range of experience including serving as the CEO at Vuru, Director of Product Engagement at Wave, and Head of Marketing at Hubdoc.
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