Senior Ad Delivery Planner, Immediate Media Co

• Experience managing digital advertising campaigns from setup through to delivery and reporting
• Experience using Google Ad Manager (GAM) is essential
• Knowledge of audience and contextual targeting
• Experience analysing campaign data using Google Analytics, Google Ad Manager or similar platforms
• Understanding of the programmatic advertising ecosystem is advantageous
• Basic HTML knowledge is desirable but not essential
• Strong analytical and problem-solving skills, with the ability to troubleshoot issues and identify root causes
• Excellent attention to detail and a commitment to error-free campaign trafficking
• Strong organisational and time management skills, with the ability to manage multiple campaigns and competing deadlines
• Ability to understand the wider delivery schedule and prioritise work effectively
• Excellent written and verbal communication skills, with the ability to adapt communication style for clients, agencies, sales teams and technical colleagues
• Proactive, customer-focused and commercially aware
• Calm and focused when working under pressure
• Flexible, adaptable and comfortable working in a fast-paced digital environment
• Strong team-working and relationship-building skills
• Proficiency in Microsoft Office and web-based applications

Desirable

• We are looking for a highly motivated and experienced Senior Digital Ad Delivery Manager to take ownership of digital advertising campaigns from initial planning and setup through to optimisation, reporting and completion
• This role combines digital sales planning, ad operations, campaign management, data analysis and client service. You will work closely with sales, social, creative teams, agencies and clients to deliver effective, revenue-generating campaigns across our portfolio of websites, including Top Gear, Good Food, Radio Times, Made for Mums, Gardeners’ World and Olive
• The successful candidate will be commercially minded, highly organised and confident working with digital advertising platforms, campaign data and multiple stakeholders. They will have strong attention to detail and the ability to manage campaigns accurately, efficiently and proactively
• Manage digital advertising campaigns end to end, from initial planning and inventory checks through to campaign setup, launch, monitoring, optimisation and reporting
• Add and manage campaign lines in Connect and traffic campaigns accurately and efficiently
• Work closely with the sales team to understand campaign objectives, recommend suitable formats, devices, websites, audiences and targeting strategies, and support inventory availability checks
• Build and implement audience and contextual targeting strategies to maximise campaign effectiveness and audience reach
• Liaise with clients, agencies and client services to collect creative assets, confirm campaign requirements, resolve issues and support strong campaign results
• Work with social teams to coordinate campaign setup and ensure campaigns go live on schedule
• Monitor campaign delivery, revenue and performance through Google Ad Manager and other relevant platforms, identifying and escalating campaigns that may be delayed or under-delivering
• Optimise campaigns to improve delivery, performance, revenue and audience reach
• Investigate technical and delivery issues, systematically gather relevant information, identify root causes and coordinate solutions with the licensed ad server and other technical teams
• Maintain accurate campaign records and track activity throughout the planning, setup, launch and delivery process
• Coordinate with creative teams on podcast scripting and recording, digital display production and other campaign assets
• Analyse campaign data using Google Ad Manager, Google Analytics and other reporting tools to identify trends, insights and opportunities for improvement
• Prepare clear and comprehensive weekly performance reports and end-of-campaign reports
• Share campaign insights and recommendations with sales teams and other stakeholders
• Attend relevant training and contribute to the continuous improvement of campaign management processes