Global Paid Search Marketing Manager, Okta

CA$114-157.3k

For candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between:$132,000—$181,500 USD, other locations may vary

Google Analytics

Salesforce

Marketo

Google AdWords

Eloqua

Mid and Senior level

Chicago

Toronto

Management platform securing resources from cloud to ground

Be an early applicant

Management platform securing resources from cloud to ground

1001+ employees

B2BSecurityInternal toolsSaaSIdentity

Be an early applicant

CA$114-157.3k

For candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between:$132,000—$181,500 USD, other locations may vary

Google Analytics

Salesforce

Marketo

Google AdWords

Eloqua

Mid and Senior level

Chicago

Toronto

1001+ employees

B2BSecurityInternal toolsSaaSIdentity

Company mission

To improve the connections between people and tools to make companies more productive and secure.

Job

Company

Role

Who you are

Education: BA or BS in Marketing, Business, Economics, Mathematics, Statistics, or a related analytical field
Experience: 3–5 years of hands-on experience managing enterprise-level, full-funnel paid search campaigns, media planning, and advanced measurement
Analytical Rigor: Exceptional analytical skills with a proven track record of using statistical significance models to validate test results and drive data-backed decisions
VBB Expertise: Strong experience implementing and optimizing Value-Based Bidding (VBB) and offline conversion feedback loops (connecting CRM data back to ad platforms)
AI Literacy: Practical experience leveraging AI-driven search features, automated bidding algorithms, and predictive analytics tools to scale and optimize campaigns
Martech Proficiency: Deep expertise in Google Ads, Bing Ads, Salesforce (CRM), Marketo/Eloqua (Marketing Automation), and advanced web analytics platforms (Google Analytics, GTM, or equivalent)
Project Management & Communication: Strong project management skills with the ability to translate complex, multi-layered data points into clear, concise, and actionable insights for cross-functional stakeholders
B2B Context: Prior experience in B2B SaaS marketing is highly preferred

What the job involves

Okta is seeking a highly analytical and forward-thinking Global Paid Search Marketing Manager with exceptional Martech integration skills to join our Global Digital Acquisition Team
In this role, you won't just manage campaigns, you will own our search portfolio's evolution
You will be responsible for moving beyond traditional lead-gen metrics to implement advanced Value-Based Bidding (VBB) models that align search spend directly with downstream pipeline value
Leveraging cutting-edge AI capabilities and robust statistical testing, you will maintain complete visibility over all in-market campaigns, ensuring every dollar spent is backed by data and optimized for maximum business impact
Value-Based Strategy & Execution: Develop and execute comprehensive, AI-driven paid search strategies across Google Ads and Bing Ads. Lead the transition to and optimization of Value-Based Bidding (VBB) models to prioritize high-value pipeline and revenue over raw lead volume
AI Integration & Innovation: Proactively leverage AI and machine learning capabilities within search platforms (e.g., Smart Bidding, Broad Match + Smart Bidding loops, AI-powered ad assets and campaign types) to scale performance, uncover hidden demand, and push our strategy past the industry curve
Rigorous Experimentation: Design, execute, and analyze structured A/B and multivariate tests (bidding, copy, landing pages). Champion a scientific approach, ensuring all test outcomes are measured for statistical significance before scaling
Holistic In-Market Reporting: Maintain a unified, real-time view of all in-market campaigns. Deliver clear, executive-ready reporting that tracks performance across the entire funnel from click to closed-won revenue ensuring complete transparency of our search footprint
Martech & Data Integration: Collaborate closely with Marketing Operations and Digital Analytics teams to ensure seamless integration with CRM platforms (Salesforce) and marketing automation (Marketo). Ensure accurate offline conversion tracking (OCT) to feed VBB algorithms high-quality feedback loops
Audience & Competitive Intelligence: Conduct advanced keyword research, competitive benchmarking, and first/third-party audience segmentation to identify high-intent targeting opportunities
Process Automation: Identify opportunities for workflow automation, scripting, and process improvement to increase operational efficiency and scale our search program
Account Hygiene & Automation: Actively audit account architecture to eliminate query bleeding and campaign cannibalization. Identify opportunities for workflow automation, scripting, and process improvement to scale our search program cleanly

Our take

Okta started off as an identity company where organisations, large and small, could tap into the company to have a single sign-on interface to access all cloud applications now centralised. Okta has since expanded to provide identity management at the device as well as the server level.

The new approach towards network security is increasingly based on identification and authentication, and Okta is on track to become the go-to vendor in the space. It aims to do so by developing products that enable people to access applications and other tools more smoothly and securely than ever before.

Okta has taken strides towards expansion through significant employee growth and shuffling executive leadership. The company has also made lateral moves such as tackling governance concerns, opening up new paths for revenue.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

19% employee growth in 12 months

Glassdoor (3.7)

Trustpilot (1.4)

Company

Funding (last 2 of 7 rounds)

Sep 2015

$75m

SERIES F

Jun 2014

$75m

SERIES E

Total funding: $229.3m

Company benefits

Work from home opportunities
Health + Wellness
Financial Benefits
Pay + Incentives
Time Off
Everyday Living
Resources

Company HQ

The East Cut, San Francisco, CA

Leadership

Todd McKinnon

(Co-Founder & CEO)

VP of Development at Salesforce.com and has nearly a decade of experience in various engineering and leadership roles at PeopleSoft.

Frederic Kerrest

(Co-Founder & Vice Chairman)

Worked in Sales and Business Development at Salesforce.com, and previously co-founded high-tech consulting firm Meridian Global Solutions.

Salary benchmarks

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