Senior Product Marketing Manager, Robinhood

• 6+ years of experience in B2B or B2B2C demand generation or growth marketing, with hands-on experience building, not just running, campaigns inside an existing stack
• Experience creating a marketing stack that pairs outbound channels (LinkedIn, email, outreach) with a live "book a call/demo" conversion flow (marketing automation, lead routing, scheduling, and attribution)
• Experience marketing a sales-assisted product (such as wealth management, fintech, insurance, or B2B SaaS with a human handoff) where the funnel leads to a live conversation rather than a self-serve signup
• Routine use of AI across your marketing workflow, with comfort directing a hybrid workflow of human collaborators and AI tools
• Experience shipping outbound campaigns end-to-end, pairing creative assets and messaging with distribution channels, and experience directing other teams or agencies on channels you do not produce yourself
• Primary measure: Net-new (non-existing-customer) demand generated and converted
• Supporting measures:
• Full-funnel conversion from first impression to new customer
• Improved efficiency over time (CAC:LTV)
• Self-serve and referral-sourced growth, balanced with net-new focus
• On-track readiness against internal launch milestones

Desirable

• We are building an elite team, applying frontier technologies to the world’s biggest financial problems. We’re looking for bold thinkers. Sharp problem-solvers. Builders who are wired to make an impact. Robinhood isn’t a place for complacency, it’s where ambitious people do the best work of their careers. We’re a high-performing, fast-moving team with ethics at the center of everything we do. Expectations are high, and so are the rewards
• The Customer Care Product team’s mission is to build the product experiences, automation, and human-assisted touchpoints that support our customers at every stage of their financial journey. We design the client-facing tools, scheduling flows, and expert consultation routing that power our new premium financial offerings. Our team operates at a fast pace, collaborating closely with central marketing, the Concierge team, and growth marketing to deliver a seamless customer experience. We prioritize ethical execution and compliance while striving to democratize premium services for our users
• As a Senior Product Marketing Manager, you will lead the GTM strategy and prospect acquisition for our new premium financial offering. In this role, you will design and stand up a B2B-hybrid marketing motion to bring in prospects who are not yet Robinhood customers. You will personally build and execute outbound channels like LinkedIn, email, and outreach, while directing central marketing and Concierge teams for other channels. By implementing a CRM-integrated martech stack, you will orchestrate conversion paths and build marketing attribution to optimize CAC:LTV. This is an exciting opportunity to build a high-priority marketing infrastructure from scratch and make a major business impact!
• You will personally build and execute outbound channels like LinkedIn, email, and outreach, while directing central marketing and Concierge teams for other channels. By implementing a CRM-integrated martech stack, you will orchestrate conversion paths and build marketing attribution to optimize CAC:LTV. This is an exciting opportunity to build a high-priority marketing infrastructure from scratch and make a major business impact!
• Net-new prospect funnel: Personally build and run outbound marketing—including LinkedIn, email, and outreach—to reach a high-net-worth and mass-affluent audience outside our current customer base
• Conversion path orchestration: Own both the free expert consultation and self-serve signup paths. Partner with product to lead qualification and routing to expert calendars, nurture no-shows and not-yet-ready leads, and test outreach channels
• Channel orchestration via central marketing and Concierge: Set the strategy and brief execution for paid, brand creative, events, and owned/lifecycle channels through the central marketing and Concierge teams
• Marketing stack build-out: Implement the marketing technology required to run marketing for this audience, integrating with a CRM (e.g., Salesforce)
• Launch readiness: Drive marketing execution against a confidential internal timeline
• GTM partnership across departments: Partner with central marketing, Concierge, growth, product, and legal/compliance as strategy and budget finalize—understanding project timelines and key marketing outputs, triaging problems in real time, and advocating for the prospective client's needs
• Unit-economics ownership: Build and iterate marketing attribution and efficiency, with a primary focus on net-new client acquisition costs relative to lifetime value (CAC:LTV)
• How We'll Know You're Succeeding:
• Primary measure: Net-new (non-existing-customer) demand generated and converted
• Supporting measures:
• Full-funnel conversion from first impression to new customer
• Improved efficiency over time (CAC:LTV)
• Self-serve and referral-sourced growth, balanced with net-new focus
• On-track readiness against internal launch milestones