Director of Digital Marketing, MagicSchool AI

• Data fluency: You analyze performance data with ease and explain what it means and what to do next in plain language
• Ownership: You take full accountability for results and drive work from idea through execution
• Collaboration: You work well across marketing, sales, product, and customer success
• Coachability: You welcome feedback, apply it quickly, and keep raising the bar for yourself and your team
• Comfort with ambiguity: You make sound decisions with incomplete information and adjust as you learn
• Mission alignment: You care about improving education through technology
• Director-level experience managing a multi-million dollar marketing budget
• Several years of hands-on and managerial experience in search engine marketing (Google Ads and Bing Ads), with a record of ROI-positive campaigns across global markets
• Deep experience running paid social campaigns, especially on Meta and LinkedIn
• A proven ability to drive both B2C user acquisition and B2B demand generation
• Experience managing web developers and overseeing website strategy

Desirable

• MagicSchool is looking for a Director of Digital Marketing with deep experience in performance marketing to own our paid and organic digital growth strategy and build the team and systems to scale it
• You will set the direction for how we reach two audiences: teachers who sign up and use MagicSchool every day, and the schools and districts that partner with us
• You will decide how the paid media budget is allocated across channels, and be accountable for metrics such as blended CAC, pipeline, and activations
• You are a player-coach: strategic first, and close enough to the work to know what great looks like
• Responsibilities include planning and executing a holistic website strategy and roadmap, and shaping our lifecycle and email programs in collaboration with marketing operations
• You will set the strategy, roll up your sleeves to optimize campaigns and channels, and manage a small team of contractors and agency partners to deliver results you can measure
• You will report to the Chief Marketing Officer and work closely with Sales, Customer Success, and Product
• Set the digital marketing strategy and annual plan across B2C acquisition and B2B demand generation, and own the budget, forecasting, and channel allocation
• Own paid acquisition performance across search, paid social, and display, driving efficient B2C signups and B2B pipeline while balancing volume, quality, and cost
• Define the metrics framework (CAC, LTV, payback period, pipeline contribution, activation) and be accountable for hitting targets
• Build and lead the team: hire, develop, and set structure for our paid digital agency and contractors so that performance is clear, consistent, and strong
• Own the experimentation roadmap across paid, web, and lifecycle, including where to place bets and when to scale or cut
• Own the website strategy and roadmap with a focus on conversion rate optimization, including automated A/B testing and publishing in Webflow
• Oversee lifecycle and email marketing strategy in partnership with marketing operations to improve activation and retention
• Partner with the CMO, Sales, Product, and CS on planning, forecasting, and goals. Present performance and recommendations to executive leadership