Senior Growth Marketing Lead, Airbnb
SEO, AEO, GEO
$196-245k
Community marketplace for holiday accomodation
Be an early applicant
Community marketplace for holiday accomodation
1001+ employees
Be an early applicant
$196-245k
1001+ employees
Company mission
To create a world where anyone can belong anywhere.
Role
Who you are
- 10+ years of experience in SEO, including 2+ years in a senior/leadership capacity engaging with executives
- Strong SQL skills, writing your own queries to analyze crawl, log, search console, and conversion data without relying on analysts for core questions
- Proven track record of shipping SEO programs at scale and driving significant organic growth, from prioritization through launch and measurement
- Expertise in both technical SEO and content strategy, including site architecture, structured data, indexation, and content quality
- Working knowledge of how AI-powered search and answer engines operate (LLM-based retrieval, citation behavior, entity recognition), with a clear point of view on how to optimize for them
- Strong analytical foundation, comfortable with attribution challenges and building measurement frameworks that quantify the business impact of organic channels
- Experience working cross-functionally with engineering, product, content, and data science teams to implement SEO and AEO improvements at scale, and a track record of developing and retaining high-performing teams
- Preferred: experience in a two-sided marketplace or travel business where listing, location, and user-generated content pages are major organic surfaces; background in international SEO across multiple markets and languages; experience building programmatic or product-led SEO at scale; early-mover experience in AEO/GEO visibility monitoring and optimization; hands-on skill with Python, BigQuery, or similar tools and log/crawl analysis at scale
- Bachelor's degree or equivalent combination of education and progressive experience
What the job involves
- As Senior Growth Marketing Lead, SEO, AEO, GEO, you will own the strategy and day-to-day execution for how Airbnb shows up in Google, AI Overviews, ChatGPT, Gemini, Perplexity, and the assistants that come next
- You are an execution-focused operator with a career built in SEO — you write your own SQL, size opportunities from raw data, and ship
- Success in this role means measurable gains in organic visibility, rankings, AI citations, traffic, bookings, and downstream conversion, along with a measurement framework that proves the business value of organic channels
- This is a chance to define what AEO and GEO mean for Airbnb and build the playbook others follow
- Own the organic growth strategy and content roadmap across SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) — covering technical SEO, content, on-site experience, and visibility in AI assistants such as ChatGPT, Google AI Overviews, Gemini, and Perplexity
- Manage internal content strategy for these acquisition channels: set priorities, briefs, templates, and quality standards for content and landing pages that drive organic and AI-referred traffic
- Run the channel hands-on — pull and analyze your own data in SQL, size opportunities, prioritize by impact, and drive launches and experiments from backlog to measured result
- Lead cross-functional relationships with product and engineering teams, embedding SEO and AEO best practices into web properties, app surfaces, and structured data
- Improve how well AI models understand Airbnb's listings, product, and policies so they represent Airbnb accurately and cite it as a source
- Build and evolve the measurement framework for SEO, AEO, and GEO — attribution models, leading and lagging indicators, dashboards, and revenue impact — including the ability to demonstrate the value of work that's difficult to attribute, such as preventive technical work or emerging AI channels
- Establish Airbnb's point of view on how AI-generated answers are reshaping travel discovery, and translate complex technical concepts into clear business narratives for senior leaders
Our take
When Airbnb was originally founded, the product helped customers book air mattresses on people's apartment floors. Since then, Airbnb has had over a billion customers hosted through its platform. With more than 4 million registered hosts worldwide, it has grown into a major player in the hospitality sector.
Airbnb has been successful in disrupting the traditional holiday lettings sector. Before it existed accommodation was limited to hotels and bed and breakfasts, but Airbnb has mainstreamed the idea of renting out spare rooms or even entire homes. It has created a new sector of hosts purchasing properties to rent out on the platform and provides a level of flexibility and a range of offerings not previously possible for travelers.
Perhaps a victim of its own success, by 2022 supply of Airbnb-listed properties began to outstrip demand in some markets, as hosts overestimated the appetite for domestic travel. However, the company is still posting strong financials and has unveiled new tools to support its hosts in a tougher rental market. With a healthy bottom line and a huge user base, Airbnb is very likely to overcome the current market turbulence and continue its growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Apr 2020
$500m
GROWTH EQUITY VC
Mar 2017
$447.8m
SERIES F
Total funding: $3.8bn
Company benefits
- Paid volunteer time
- Health food and snacks
- Generous parental and family leave
- Learning and development
- Annual travel and experiences credit
Company HQ
Showplace Square, San Francisco, CA
Leadership
Brian Chesky
(Co-Founder & CEO)Previously an Industrial Designer, studying at Rhode Island School of Design.
Nathan Blecharczyk
(Co-Founder & CSO)Studied Computer Science at Harvard, and had around 4 years of professional Software Engineering experience before founding Airbnb, including interning at Microsoft.
Joe Gebbia
(Co-Founder)Also studied Industrial Design at Rhode Island, and previously founded various design-related startups
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