SEO Specialist, Go City

• 2+ years background as an SEO Manager or similar role – being familiar with all aspects of the process
• Deep understanding of SEO principles, algorithms, and best practices
• Strong analytical skills with the ability to interpret data and derive actionable insights
• Excellent project management abilities, capable of managing multiple tasks concurrently
• Strong organisational skills with the flexibility to prioritise tasks according to shifting workflows
• Be able to present data and insights and articulate points clearly and concisely
• Experience working with wider business teams on projects and campaigns to deliver results
• Excellent copywriting and CMS editing skills
• Commercially savvy with a versatile, can-do attitude
• Problem-solving mindset and a willingness to learn new technologies or skills
• High level of numeracy with strong attention to detail—proficiency in Excel is essential
• A team player with outstanding communication and collaboration skills, capable of building strong relationships within the company and with external partners
• Experience using third-party tools to analyse and interpret data and trends, including Google Search Console and SEO tools like SEMrush, Ahrefs, etc

Desirable

• Go City is looking for a SEO Specialist to join our holistic search team
• You will be in charge of the hands-on execution of a best-in-class SEO strategy across technical, offsite and content
• You will help to identify technical SEO practices, and implement them across our websites
• You will be armed and up to date with the latest SEO news and industry updates
• Reporting to the Holistic Search Director, as part of a search team of five people you will manage initiatives that will drive organic revenue growth
• You'll help to develop strategies based on customer insights and market data, drive a range of SEO initiatives, and ensure we are seeing ongoing growth in organic search across a range of natural and social search engines
• This highly cross-functional role requires close collaboration with the search team, the wider marketing team, the content team, the brand team and the sites team among other stakeholders
• Executing robust SEO strategies across multiple sites that align with overall business goals
• Enhance on-page elements, including meta tags, headers, images, and internal linking structures
• Collaborate with the content team and plan and coordinate multi-language content writers to deliver high-quality, SEO-friendly content, and manage our blog content
• Detailed keyword research to uncover opportunities for content optimisation and growth
• Ensure all content adheres to the latest SEO best practices and is tailored to our target audience
• Conduct periodic content audits to identify areas for improvement and expansion
• Oversee site architecture, page speed, mobile responsiveness, and overall technical performance, ensuring continual improvement
• Work closely with the sites and UX teams to implement technical SEO enhancements
• Perform regular technical audits to maintain website health and ensure compliance with search engine guidelines
• Utilise tools such as Google Analytics, Google Search Console, SEMRush, Screaming Frog, and other SEO platforms to track and monitor performance
• Analyse key SEO metrics, providing insights and actionable recommendations for improvement
• Stay informed about industry trends, algorithm updates, and best practices, adjusting strategies based on competitive and market insights