Senior Product Marketing Manager, Float
Financial Services
Corporate cards and smart spend management software
Be an early applicant
Corporate cards and smart spend management software
101-200 employees
Be an early applicant
101-200 employees
Company mission
To simplify spending so companies and teams can focus on growing their business.
Role
Who you are
- If you thrive in ambiguous situations, love the idea of pioneering brand new GTM strategies and want to play a meaningful role in disrupting the status quo in Canadian financial services, then this is the job for you
- You've got the experience. With 5+ of product marketing experience, and at least 2 years in fintech or financial services, you're no stranger to the industry or the types of problems we’re solving. Startup or growth-stage experience will be an advantage
- You have a passion for disruption. You have a genuine interest in creating change in Canada’s financial system or business landscape. The opportunity to educate the market on innovative new solutions excites you
- You're customer-obsessed and data-oriented. You take a detailed, customer-centric approach to product marketing. You go deep to understand nuanced buyer needs in the context of a fast-evolving market landscape. You leverage insights from the market and customers to connect Float’s products to solving their problems. You seek data to inform your areas of focus and measure your impact
- You're tenacious and results-driven – without ego. You set aggressive goals, and have a reputation for working tenaciously to smash them, not letting anything get in your way. You are comfortable being accountable for high-level business objectives and have a one-team mentality, working cross functionally to help Float win vs. just focusing on the product marketing function
- You have a track record of cross-functional partnership. You excel in working with teams across different domains, such as sales, product, and customer success, to ensure a cohesive and integrated approach to product marketing
- You're an excellent communicator. You have excellent communication skills and are able to craft compelling narratives and persuasive arguments in a variety of formats, including memos, presentations, and reports. You are a skilled listener who is able to understand and synthesize diverse perspectives and opinions. You are an evangelist, at ease speaking in front of prospects, customers, and employees about the value our products create
- You’re constantly learning and growing. You relish in the fact that everyday there is an opportunity to learn something new and become an expert. You’re a quick study and can learn on the fly. You stay curious, want to make mistakes, and grow from failure
- You’re an owner. You set a high bar for yourself and others, and enjoy fostering a culture of excellence. You’re eager to roll-up your sleeves to get building and create immediate impact
What the job involves
- We’re looking for an experienced and dynamic Product Marketing Manager to own our portfolio of innovative financial products and services, which are helping to redefine the business landscape for SMBs in Canada
- Product Marketing at Float is a pivotal function
- In this role, you’ll be reporting to our Director of Product Marketing, and partnering across Product, Sales, Customer Experience, Risk and Compliance, and Marketing to launch and scale brand new products that drive customer LTV, contribute to our ambitious growth goals and reshape Float’s position in the B2B landscape
- Define and Execute GTM Strategy: Collaborate with senior leaders to craft go-to-market strategies that unlock Float’s next stage of growth, creating and refining positioning, messaging, pricing, and packaging to drive conversion and move the needle on core business metrics
- Drive Product Adoption: Partner with Product to drive adoption of new and existing Float products through thoughtful education content, enablement, and integrated multi-channel campaigns. Lead the charge on initiatives that contribute to revenue growth and long-term retention, while keeping the team focused on delivering a delightful customer experience
- Leverage Data and Research: Conduct research and competitive analysis to inform GTM approaches, leveraging data and insights to ensure Float's offerings are competitive and differentiated. Serve as a market and customer expert for your portfolio
- Act as Cross-Functional Liaison: Equip GTM teams with the product knowledge, content and training they need to sell effectively and drive adoption. Go deep to surface and understand the perspectives of various business stakeholders, translating insights into impactful product and marketing strategies
- Craft Compelling Narratives: Distill quantitative and qualitative data into impactful product narratives that resonate with customers and the wider market, showcasing how Float’s products solve key problems for our target audience
- Identify Expansion Opportunities: Proactively identify opportunities to grow mature customers’ business with Float, using a strategic lens to develop segmentation and targeted journeys that helps the greatest number of users uncover relevant value-add products and services
Our take
Traditional finance and internal expense processes are inefficient for companies. Spending on personal credit cards and filing receipts for reimbursement is a convoluted and complicated business practise. There needs to be a digital alternative to the historically laborious process of managing employee expenses.
Float is a fintech solution, built to simplify the inefficient internal expense processes. Rather than following the traditional method of spending on personal/corporate cards, filing expenses, and waiting for reimbursement - Float works by utilising technology that enables managers to allocate funds and approve expenses before purchases are made. The company also supports companies operating with remote workforces.
As the business world moves to become more international, companies will look to make their business spending as simple as possible. Float aims to develop its technology and cater to the challenge of company spending. It's $50 million C in credit financing will go some way to achieving its aims, all whilst expanding its business significantly.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2021
$26.5m
SERIES A
Jul 2021
$4m
SEED
Total funding: $32m
Company benefits
- Competitive coverage of medical, dental and vision insurance for employees
- Education & learning stipend for personal growth and development
- Flexible vacation time
- Work from home stipend to help you succeed in a remote environment
Company values
- Business spending made simple - Building a business is hard enough. We're pairing innovative financial solutions with intuitive software to empower companies and teams. We started by eliminating the time-consuming and mindless tasks associated with corporate spending and we're not stopping until all business spending is as it should be—simple
- Ready. Set. Grow - We know that with the right tools, companies and teams can focus on growing their business, not tracking expense reports, chasing receipts, or waiting for personal reimbursements
- Built with the best - We've devoted thousands of hours working directly with finance leaders, managers, and employees to build the best spending experience. Our team and investors bring experience from leading software companies including Uber, Shopify, Robinhood, and Clearco
Company HQ
Fashion District, Toronto, ON
Articles
Leadership
Rob Khazzam
(Co-founder & CEO)Previously worked at Uber for 5 years in international expansion and General Management in Eastern Europe and Canada. Prior to this they worked at a market private equity fund in Toronto.
Griffin Keglevich
(Co-founder)Previous Chief Engineer at Float, responsible for shipping and payments, previously worked in software engineering at KPMG and Shopify.
Ruslan Nikolaev
(Co-founder)Previous experience at WATonomous and then Uber as a Perception Engineer and at Shopify as a Data Scientist.
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