Growth and Demand Marketing Manager, Waabi

• 6+ years in B2B marketing, demand generation, or growth marketing, ideally at a small or early-stage company
• Track record building and optimizing lead-generation and lifecycle programs, including email nurture campaigns, from strategy through execution
• Comfort and success doing hands-on outbound and prospecting work alongside strategic marketing work
• Experience measuring and optimizing against CAC or similar funnel metrics
• Strong analytical skills, including comfort pulling and interpreting campaign, funnel, and CAC data to drive decisions. Excel and Google Sheets are required; SQL or BI tool experience is a plus
• Strong writer, able to independently produce thought-leadership content (white papers and webinars) and email copy
• Hands-on experience deploying AI tools in a marketing workflow, not just familiarity with them
• Comfortable operating without a large team; self-directed, resourceful, and willing to do unglamorous work
• Open-minded and collaborative team player with a willingness to help others
• Passionate about self-driving technologies, solving hard problems, and creating innovative solutions

Desirable

• We're looking for a Growth and Demand Marketing Manager to build and run our demand generation engine from the ground up
• This is a hands-on, generalist role on a small team — you'll set lifecycle marketing strategy, execute campaigns, create content, and personally generate qualified opportunities for sales
• You'll work closely with our Brand Marketing Manager, Event Marketing Manager, and Director of Product Marketing, but you should be comfortable owning your own work end-to-end rather than directing others to do it. As we scale, this role has a clear path to leading a broader growth and demand generation function
• Develop and execute lifecycle marketing programs — including nurture tracks and email campaigns — that guide senior technology decision makers in logistics through awareness, consideration, and conversion
• Drive marketing qualified leads (MQLs) that convert into sales opportunities and ultimately customer acquisition
• Spend roughly 20% of your time proactively prospecting and qualifying senior logistics-technology decision makers yourself — giving you direct control over your own funnel's quality, not just its volume — and handing sales-ready opportunities to the sales team
• Track customer acquisition cost by channel and campaign; use that data to continuously refine messaging, targeting, and channel mix
• Own lower-funnel digital campaigns — paid search/social, retargeting — and account-based marketing programs targeting senior logistics decision makers at named accounts. Brand and upper-funnel awareness campaigns are owned by the
• Brand Marketing Manager
• Partner with the Brand Marketing Manager, Event Marketing Manager, and Director of Product Marketing to plan and deploy integrated campaigns — including email and nurture programs — that increase commercial velocity
• Build and manage segmented email nurture campaigns that move leads through the funnel, keeping messaging relevant to where each prospect is in their buying journey
• Write white papers, host webinars, and produce other thought leadership content — using AI tools to accelerate production where useful — that resonates with senior logistics technology buyers and drives measurable lead flow
• In your first 6–12 months, you will have:
• Lifecycle engine: Built and are running a repeatable lifecycle marketing engine — including active nurture and email programs — generating a predictable, growing volume of MQLs and opportunities each month
• Pipeline contribution: Personally sourced and qualified a meaningful share of sales opportunities through your own outbound prospecting
• CAC discipline: Established CAC tracking by channel and used it to shift spend toward what converts best with logistics technology buyers
• Digital & ABM impact: Built and optimized lower-funnel and ABM campaigns with measurable pipeline contribution from target accounts
• Content impact: Published thought-leadership content (white papers, webinars) with clear, attributable pipeline impact