Nowadays, marketers have access to more data than ever to measure the performance of their campaigns. However, meaningful business decisions can only be made from the data if it is well structured, processed and interpreted. So Funnel was founded to make sure marketers are getting the most of their data.
Funnel is a no-code tool that automatically collects and organises marketing data. It presents data in business-ready visualisations, allowing users to make performance optimisation decisions with extreme ease and little technical expertise.
The tool has found a place in organisations who trust its capability to enable better marketing judgements. As a result, the company has grown tremendously since being founded, securing clients such as Samsung and Home Depot. It is now looking to expand its offering, for example through the acquisition of marketing measurement company Adtriba.
Kirsty
Company Specialist at Welcome to the Jungle