Social Media Management Account Lead, Later
$110-140k
OTE
Influencer marketing and social media management
Be an early applicant
Influencer marketing and social media management
1001+ employees
Be an early applicant
$110-140k
OTE
1001+ employees
Company mission
To help the world's top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.
Role
Who you are
- 7+ years of experience in social media, digital marketing, or account management, including direct client-facing experience
- Proven ability to develop and lead social media strategies for complex or enterprise-level brands
- Strong understanding of organic social media, content strategy, community management, platform best practices, and social measurement
- Experience managing and mentoring Social Media Managers, Community Managers, or similar roles
- Demonstrated ability to lead senior client relationships and navigate complex feedback, competing priorities, and escalations
- Data-driven mindset with the ability to translate performance into clear insights and strategic recommendations
- Strong operational skills, including managing scopes, budgets, timelines, and cross-functional workflows
- Exceptional communication, presentation, and relationship-building skills
- A track record of strengthening client partnerships and identifying opportunities for account growth
- Experience working across paid media, influencer marketing, creative, or production is a plus
What the job involves
- Later is seeking a Social Media Management Account Lead to lead strategic client partnerships and oversee the delivery of best-in-class social media programs. In this role, you’ll own the success of key accounts, shaping channel and content strategies, guiding social and community management, and ensuring our work delivers measurable business impact
- You will serve as a senior client partner and internal team leader, overseeing Social Media Managers and Community Managers while providing strategic direction across content, community, reporting, and optimization. This is a high-impact role that combines deep social expertise, client leadership, operational excellence, and people management
- Lead the development of social media strategies grounded in client objectives, audience insights, platform behaviors, and cultural trends
- Translate broader business and marketing goals into clear channel, content, and community strategies
- Build and nurture senior client relationships, positioning Later as a trusted strategic advisor and extension of the client’s team
- Lead strategic business reviews, content planning sessions, and performance presentations that turn insights into actionable recommendations
- Guide clients through evolving platform trends and identify opportunities to strengthen their social presence
- Identify expansion and upsell opportunities, partnering with Sales and Strategy to grow client relationships
- Contribute social expertise to RFPs, proposals, and new business pitches
- Oversee the execution of social media programs across content planning, publishing, community management, reporting, and optimization
- Guide Social Media Managers in developing editorial calendars, content briefs, channel plans, and proactive recommendations
- Ensure content and community strategies are cohesive, platform-native, culturally relevant, and aligned with each brand’s voice
- Oversee Community Managers and ensure engagement strategies strengthen audience relationships and protect brand reputation
- Maintain a strong understanding of day-to-day account activity while empowering team members to lead execution
- Own account scopes, budgets, timelines, and deliverables, ensuring work stays aligned with client commitments
- Anticipate risks, manage escalations, and develop proactive solutions that protect client relationships and team performance
- Monitor social performance, identify emerging insights, and recommend optimizations that improve results
- Manage and mentor Social Media Managers and Community Managers, building a high-performing, client-focused team
- Set clear expectations, provide actionable feedback, and support the professional growth of direct reports
- Ensure teams have the context, resources, and strategic guidance needed to deliver excellent work
- Partner with Creative, Production, Influencer Marketing, Paid Media, Strategy, Analytics, and Sales to deliver integrated programs
- Serve as the connective tissue between clients and internal teams, creating clarity around priorities, feedback, and next steps
- Foster a culture of accountability, collaboration, curiosity, and continuous improvement
- Stay ahead of platform updates, social behaviors, cultural shifts, and emerging content formats
- Bring proactive, culturally relevant ideas to clients and internal teams
- Establish and improve processes that support consistent quality, operational efficiency, and scalable account delivery
- Contribute thought leadership that strengthens Later’s position as a leader in social media strategy and execution
- Share learnings and best practices across the Social Media Management organization
- What Success Looks Like
- Key client accounts meet renewal and expansion goals and demonstrate measurable progress against their social objectives
- Later is seen as a trusted strategic partner, not simply an executional resource
- Social strategies are proactive, insight-led, culturally relevant, and connected to broader business goals
- Content and community programs are consistently delivered on time, on budget, and above quality standards
- Social Media Managers and Community Managers grow in confidence, strategic thinking, and performance
- Client risks are identified early and managed proactively
- Later’s Social Media Management team is recognized for strategic excellence, innovation, and best-in-class execution
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
Now, the company is entering an exciting new chapter with updates designed to help marketers and creators stay ahead of what's next in social. The platform now offers enhanced analytics, improved collaboration tools, expanded support for platforms like Threads and Snapchat, and smarter insights through innovations such as Future Trends. These developments show Later's commitment to making social media management more intuitive, data-driven, and impactful so brands and creators can build stronger connections and lead the next era in social storytelling.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Learning & development opportunities
- Market competitive compensation
- Hybrid work environment
- Flexible paid time off
- Competitive healthcare benefits
Company HQ
Government Center, Boston, MA
Leadership
Scott Sutton
(CEO)Scott joined lAter in 2023 as COO, becoming CEO in 2024. Previously, he spent 4 years at ZoomInfo, joining as VP of Revenue Operations before becoming Senior VP of Operations and then CBO.
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