Vice President of Creator Growth, Later
Sales-Led Growth
$200-275k
OTE
Influencer marketing and social media management
Be an early applicant
Influencer marketing and social media management
1001+ employees
Be an early applicant
$200-275k
OTE
1001+ employees
Company mission
To help the world's top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.
Role
Who you are
- The ideal candidate has operated inside a social media platform or creator-economy company, understands how creators evaluate and adopt monetization tools, and has a track record of translating audience and creator insight into pipeline and growth
- If you thrive at the intersection of creator marketing, revenue operations, and product adoption, this role was built for you
- We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!
- 8+ years of experience in creator marketing, growth marketing, or GTM roles with direct responsibility for acquisition at scale
- Background at a social media platform, creator economy company, or affiliate/influencer marketing business, with firsthand understanding of how creators evaluate and adopt monetization tools
- Proven track record of building and leading sales-led or sales-assisted growth programs that drove measurable creator or partner acquisition outcomes
- Experience partnering closely with Sales teams, including building GTM playbooks, creating sales enablement materials, and aligning marketing programs to pipeline goals
- Strong data orientation: you set up measurement frameworks, define success metrics, and use performance data to make fast decisions and reallocate investment
- Experience managing and growing a team, with a track record of building high-performing, collaborative functions from relatively early stages
- Strong written and verbal communication skills in English, including the ability to present strategy and results clearly to senior leadership
- Familiarity with affiliate marketing mechanics, creator monetization models, or marketplace dynamics is a meaningful advantage
- Experience with social platform creator programs (TikTok, Instagram, YouTube, Pinterest, or similar) and an understanding of what motivates creators to join and stay active in a monetization ecosystem
- Driven by Impact: You deliver results that matter, prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear
- Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights
- Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast, challenging the status quo with a mindset of improvement
- Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive, removing roadblocks, sharing insights, and keeping morale high
- Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth
- Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity
What the job involves
- Later is investing heavily in how we grow our creator network, and the creator acquisition engine is one of the most important levers we have
- We are looking for a VP of Creator Growth (SLG) to own our sales-led growth motion for affiliate creator acquisition end to end
- This is a senior, high-visibility role that will report directly to the GM of Creator and work in close partnership with Sales, Product, and the Later Influence team to build and scale the programs, playbooks, and campaigns that bring the right creators into the Mavely ecosystem
- You will be responsible for defining the creator SLG strategy, building the GTM infrastructure, and leading a team that drives measurable creator acquisition, activation, and retention through a structured, sales-assisted motion
- Own the creator SLG strategy end to end, defining the acquisition model, segmentation approach, and channel mix that drives affiliate creator growth across Later Influence and Mavely
- Set the annual and quarterly GTM plan for creator SLG acquisition, including goals, resource requirements, and success metrics aligned to company revenue targets
- Define the creator journey from initial outreach through activation, surfacing the moments where sales-assisted motions outperform self-serve and building programs accordingly
- Partner with Sales leadership to design creator-facing value propositions, pitch materials, and acquisition playbooks that give the sales team a repeatable motion at scale
- Build and run full-funnel creator acquisition campaigns spanning outbound, events, social, partnerships, and targeted paid, optimizing toward creator sign-ups, activation, and first-transaction milestones
- Lead creator segmentation and targeting, working with Data Science and Marketing Ops to identify high-potential creator cohorts on social platforms and prioritize outreach accordingly
- Develop and launch creator-specific lifecycle programs that move acquired creators from signup to active affiliate participation, reducing time-to-first-transaction
- Partner with Product Marketing to translate creator monetization product updates into creator-facing messaging, campaigns, and enablement that accelerate adoption
- Serve as the primary marketing partner to the Sales team covering creator acquisition, ensuring tight alignment between marketing-sourced pipeline and sales coverage models
- Collaborate with the Later Influence and Mavely teams to connect creator acquisition strategy to broader creator ecosystem goals and co-create programs that benefit both sides of the marketplace
- Partner with Revenue Operations on attribution, forecasting, and pipeline reporting so creator SLG investment is tracked with the same rigor as any revenue-generating channel
- Work with Legal and Compliance on creator program terms, disclosures, and any jurisdictional requirements relevant to affiliate monetization
- Build, manage, and develop a high-performing creator SLG marketing team, setting clear priorities, coaching to growth, and holding the team accountable to measurable outcomes
- Establish team operating rhythms, including planning cycles, campaign reviews, and performance check-ins, that keep the function moving quickly without losing strategic focus
- Recruit and onboard talent with deep creator economy or social platform backgrounds who can operate with credibility in creator communities
- Define the measurement framework for creator SLG, including leading indicators (creator applications, qualified pipeline, outreach response rates) and lagging indicators (activated creators, GMV contribution, retention rates)
- Run structured experimentation across channels, messaging, and offers to identify what drives creator acquisition most efficiently, and scale what works
- Report on creator SLG performance to senior leadership on a regular cadence, translating data into clear insights and actionable recommendations
- What success looks like:
- Within 60 days, you have completed a full audit of the existing creator SLG motion, mapped the key gaps in acquisition, activation, and measurement, and presented a prioritized 12-month plan to leadership
- By 90 days, the first creator SLG campaigns are live, the sales team has creator acquisition playbooks in hand, and baseline metrics are being tracked consistently
- At 6 months, creator acquisition volumes are trending up quarter over quarter and you have established a clear attribution model that connects marketing-sourced creator pipeline to revenue outcomes
- At 12 months, the creator SLG function operates as a repeatable, scalable growth engine with a full team in place, measurable ROI, and a roadmap for the next phase of creator expansion across Later Influence and Mavely
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
Now, the company is entering an exciting new chapter with updates designed to help marketers and creators stay ahead of what's next in social. The platform now offers enhanced analytics, improved collaboration tools, expanded support for platforms like Threads and Snapchat, and smarter insights through innovations such as Future Trends. These developments show Later's commitment to making social media management more intuitive, data-driven, and impactful so brands and creators can build stronger connections and lead the next era in social storytelling.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Learning & development opportunities
- Market competitive compensation
- Hybrid work environment
- Flexible paid time off
- Competitive healthcare benefits
Company HQ
Government Center, Boston, MA
Leadership
Scott Sutton
(CEO)Scott joined lAter in 2023 as COO, becoming CEO in 2024. Previously, he spent 4 years at ZoomInfo, joining as VP of Revenue Operations before becoming Senior VP of Operations and then CBO.
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