Senior Product Manager, Kargo
Connected TV
$110-140k
OTE
Mobile advertisement platform
Open for applications
Mobile advertisement platform
501-1000 employees
Open for applications
$110-140k
OTE
501-1000 employees
Company mission
Kargo's mission is to empower advertisers to break convention and build connections with consumers on the most important screen today—the phone.
Role
Who you are
- 4+ years of experience in product management with direct relevant experience within CTV and Online Video ecosystems
- Customer-focused mindset with a passion for creating value and impact in the industry with experience working directly with brands/agencies, programmatic partners, and CTV publishers
- Exhibited proficiency in designing and delivering ad experiences across video and CTV devices and environments
- Deep proficiency in CTV technical and product concepts including RTB specs as well as specific CTV nuances
- Very strong understanding of the ad tech industry and proficiency in programmatic advertising concepts
- Technical acumen and ability to collaborate effectively with engineers
- Experience with writing user stories, product briefs, and requirements
- Great eye for design and attention to detail
- Strong analytical mindset and ability to analyze complex data and make data-driven decisions
- Experience with agile development methodologies and project management tools
What the job involves
- As a Senior Product Manager, CTV at Kargo, you will be responsible for managing a portfolio of high-impact ad formats, enabling advertisers to reach customers across high-quality publishers on various screens and distribution channels within the CTV ecosystem
- Our unique proprietary ad formats are at the forefront of our business, and in this role, you will directly shape the future of our CTV ad products. You will lead the development of next-generation CTV media driving the performance of our digital advertising in a fast growing sector within the industry and Kargo
- Execute a strategic roadmap for ad products aligned with Kargo's business objectives and market trends within CTV.
- Define product requirements and specifications, ensuring alignment with customer needs and technical capabilities with a deep hands on approach to partnering with engineering, operational, and business CTV teams
- Write briefs and documents to drive the technical design of Kargo CTV ad formats across both Kargo unique experiences, as well as traditional CTV advertising
- Work closely with Engineering, Technical Operations, Integrations, and Programmatic Partnerships teams to ensure our CTV products are performant, compatible, and competitive within industry
- Prioritize and manage projects effectively in a fast-paced, dynamic environment with a high level of ambiguity
- Collaborate with internal stakeholders to gather requirements, prioritize features, and ensure alignment with business objectives
- Stay informed about market trends, competitor offerings, and opportunities for product differentiation
- Collaborate with engineering and contribute to product development cycles, including sprint preparation and backlog management
- Work with product marketing on go-to-market strategy and post-launch success of products
- Analyze data to extract actionable insights and identify opportunities for product optimization
- Define KPIs and metrics to measure product success, regularly monitor performance and make recommendations for improvement
- Lead the full product lifecycle, from strategy and development to adoption and iteration
Our take
The way in which advertisers reach out to their audiences has changed dramatically over the last decade, primarily due to the invention of the smartphone. Whilst mobile ads have existed since the beginning of smartphones, most rely on technology that was built for desktops, resulting in bad advertising and missed opportunities.
Kargo provides a mobile advertising platform for marketers and publishers, helping them to deliver better business outcomes by leveraging advertising technology designed specifically for mobile. The company achieves this by directly integrating optimized impressions from the best-performing publishers within its specialized supply, using tangible identity metrics to analyze and improve advertiser KPIs, and overall facilitating personalized and mobile-optimized advertising.
The company acquired Videobyte (a video advertising platform for Connected TV) in early 2023 to expand operations into the relatively young digital TV industry and its lucrative TV formats. Bringing video, publisher tools, and unique formats to Kargo's omnichannel, this acquisition indicates a diversification of mediums for the advertising provider, who already has a firm grip on both mobile and desktop advertising platforms.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company values
- Self Starter - Take initiative. Prioritize the best possible outcomes for our clients and our company. Work confidently and independently, anticipate and embrace challenges and learn from setbacks. Be the go-to resource for colleagues and clients
- Team Player - Work together. Trust, empower and champion each other to cultivate the best ideas and optimize performance. Listen actively, engage respectfully and share ownership and accountability. Be collaborative and inclusive in ideation, decision making and execution
- Innovator - Be brave. Challenge the status quo to make Kargo and its clients stand out from the crowd. Leverage unique perspectives to drive the company and industry forward. Be a change agent and thought leader and inspire others to do the same
Company HQ
Lower Manhattan, New York, NY
Articles
Leadership
Karry Kargman
(CEO)Experience as Corporate Business Developer for Intel Venture and Corporate Strategist for Intertainer.
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