Director of Demand Generation, Beyond
Plus stock options
Rental revenue management
Open for applications
Rental revenue management
201-500 employees
Open for applications
Plus stock options
201-500 employees
Company mission
To deliver a best-in-class revenue management solution for short-term rental owners and managers as it offers the tools they need to get, grow and keep revenue.
Role
Who you are
- This is a high-impact, high-visibility role that requires a unique combination of creative and analytical chops
- Analytical: you’re comfortable leveraging data to make informed decisions and optimize resources accordingly
- Collaborative: you enjoy working with colleagues and communicate and influence effectivel to successfully work with other teams
- Growth-minded: you are adaptable have a drive for continuous improvement. You have a track record of up-leveling past reports through mentorship and educational guidance
What the job involves
- It's with that in mind that Beyond is looking to add a Director of Demand Generation to our growing team
- Reporting to the Vice President of Marketing, you will have the opportunity to set the strategy and oversee the execution of full-funnel demand generation programs
- You will stay on the cutting edge of marketing best practices by researching the latest trends, gathering new ideas from industry leaders and competitors, and continuously optimizing demand gen campaigns to ensure Beyond is efficiently and reliably generating high-quality pipeline and revenue
- Design strategy for DG Campaigns, Paid Media, Customer Lifecycle Marketing for our Host segment, and Account-Based Marketing. Lead team to execute on developing and optimizing compelling, high-impact campaigns programs across digital channels (website, email, search, affiliates, etc.) and in-person channels (sponsored events, field marketing, etc.)
- Translate data, customer insights, and campaign performance into recommendations that continuously improve program performance through rigorous testing
- Establish operating model with regional sales teams to deliver consistent demand generation programs in global markets
- Recommending the appropriate account targets, messaging, value propositions, creatives, content, and collateral to increase penetration with target accounts and generate pipeline / opportunities for all global sales team
- Create the personalization strategy for campaigns and messaging across all audiences and geographies
- Plan, manage, and optimize spend for annual demand generation budget to support funnel growth and pipeline velocity for global demand
- Establish key performance indicators for demand generation team to track, measure, and optimize funnel performance across multiple in-person and digital channels
- Collaborate with key stakeholders in cross functional groups to gain alignment and buy-in for ongoing plans of the business unit – including leadership in Sales, Product Marketing, Content Marketing, Operations, and Customer Success – and actively share business and marketing strategy with those stakeholders
Our take
The demand for a short-term rental property depends on a wide range of real-time events, but this is often not considered when they are priced. Long-term analytics will often have an effect on prices based on annual events such as music festivals, but real-time events are rarely considered.
Beyond facilitates dynamic pricing solutions by finding the highest price customers are willing to pay for a short-term property rental. The startup achieves this through algorithmically analyzing real-time data such as customer information, current events and feedback to decide on a valuation.
The startup has supported thousands of property owners and 340,000 listings to date, holding a current focus on dynamic pricing for short-term renters on services such as Airbnb, Vrbo and Booking.com.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
45% female employees
9% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Sep 2019
$42.5m
SERIES A
Aug 2016
$2m
EARLY VC
Total funding: $46m
Company benefits
- Unlimited paid time off
- Global collaboration
- Equity options
- Paid parental leave
- Home office equipment purchasing
- US: 4% 401K match
- Private Health Insurance Plans
- Flexible work options
- Accessible senior leadership
- Professional development budget
- International travel opportunity
Company values
- We Care
- We Go Beyond
- We Are On The Same Team
- We Inspire Trust
- We Ship It
Company HQ
The East Cut, San Francisco, CA
Articles
Leadership
David Kelso
(Co-Founder & CTO)A former YC founder, Ember.js contributor, and experienced developer. They have built & maintained products used by millions of customers daily.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 2 more jobs at Beyond