Senior Product Marketing Manager, AppsFlyer
$160-200k
OTE
Marketing analytics platform
Open for applications
Marketing analytics platform
1001+ employees
Open for applications
$160-200k
OTE
1001+ employees
Company mission
To empower marketers with all they need to succeed, grow their businesses, and innovate.
Role
Who you are
- We are seeking a world-class Senior Product Marketing Manager for North America to drive the regional execution of our global go-to-market strategy
- 7+ years experience in Product Marketing for B2B SaaS, specifically in MarTech or relevant adjacent industries
- Proven experience in go-to-market planning, product launch execution, and creating compelling sales enablement content
- Strong communication and storytelling skills, with the ability to craft clear and compelling messages that resonate with both technical and non-technical audiences
- Demonstrated ability to work cross-functionally and influence multiple stakeholders without direct authority
- Experience managing complex projects with multiple stakeholders, with strong organizational and project management skills
- Ability to thrive in a fast-paced, dynamic environment with a collaborative, humble, and solutions-oriented mindset
- Deep understanding of the mobile app ecosystem and familiarity with attribution, measurement, and marketing analytics solutions is a strong plus
What the job involves
- This highly collaborative role will require you to develop and implement strategic regional marketing plans, lead product launches, and create compelling sales enablement materials that support AppsFlyer’s growth
- You will partner closely with sales, customer success, and global marketing teams to activate these strategies, foster collaboration, and represent North America’s unique needs on a global scale
- Regional Go-to-Market Strategy: Develop and execute go-to-market plans for key product launches, including securing beta customers, sharing customer success stories, and activating the region through webinars, roadshows, and regional presentations (e.g., regional launch of CTV measurement solutions)
- Product Launch Activation: Plan and execute product launch campaigns in the region, identifying beta clients, developing regional narratives, and managing the rollout across various channels
- Sales Enablement Assets: Write sales asset requirement profiles to address specific personas and segments (e.g., mockup infographics for retailers, one-sheeters on product integrations).
- Independently create or customize sales materials using existing templates to support regional pitches (e.g., tailored pitch decks for specific clients)
- Solution-Selling Presentations: Identify relevant topics and build engaging presentations for regional trade shows, events, and webinars that highlight AppsFlyer’s product capabilities
- Case Studies & Success Stories: Identify product use cases from leading brands and develop compelling case studies or video content
- Customer Marketing: Be a partner to our regional Customer Success Managers to support Quarterly Business Reviews (QBRs), Customer Advisory Boards (CABs), and other engagement initiatives
- Cross-Functional Collaboration: Work closely with global teams to localize initiatives for North America, while building strong relationships with sales, product, and customer success. Ensure strong alignment with AppsFlyer’s global marketing strategy while being proactive in addressing local market needs
Our take
Hundreds of billions of dollars are pumped into marketing and advertising by companies around the world each year. Understandably, marketers want insight into which ad campaigns are driving results, this is known as attribution.
AppsFlyer has positioned itself as the industry leader in the attribution market and is significantly larger than competitors like Adjust, Branch, and Kochava. It offers mobile attribution software that tracks and analyzes the performance of marketing campaigns on mobile apps. Its platform evaluates $28 billion in ad spending every year.
Having done this for over a decade, AppsFlyer has amassed more than 12,000 customers including household brands such as Walmart, Nike, HBO, and NBC Universal. With 20 offices worldwide and a neverending carousel of partners, the company has a strong presence and strives to make a difference in the lives of the local community.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jan 2020
$210m
SERIES D
Jan 2017
$56m
SERIES C
Total funding: $293.1m
Company benefits
- Employee stock options - We believe you should own a part of what you’re creating. That’s why we offer every employee a stock option package
- Ongoing education - Bond with colleagues from around the globe. Immerse yourself in the products and innovations shaping the industry, and hone your skills and expertise through lecture series, global experience, and more
- Global Employee Exchange Program - Our GEEP Program invites employees to spend a month in one of our 18+ global offices
- AppsFlyer Cares - We take corporate social responsibility seriously. AppsFlyer Cares demonstrates our commitment to giving back to the community
- Health and wellness - Enjoy complimentary fitness classes, from yoga to TRX and more! We offer everything you need to nourish your mind, body, and soul.
- Health insurance - We offer every AppsFlyer employee a generous private health insurance package
- Vegan-friendly - We’re committed to environmental sustainability and support (and cater to) our employees who put it into action
- Balance - Flexibility is one of the key elements of success in the current world. We give our teams the freedom to choose the right balance for their lives
Company values
- People Obsessed - For us, it’s all about the people. We know that each and every person on our team has something special to bring to the table, and is driven by a range of interests that is just as diverse and unique as they are. Want proof? Just look at any of our 18+ offices around the world!
- Always learning - What is #LifeatAF? How can we crystalize our DNA into one sentence? Simple. Our culture is defined by our people! Everyone who works here is an approachable professional, passionate about their job, flexible in the face of change, a true team member, and always learning by being both a student and a mentor.
- One percent done - We provide our people with an open and creative space in which to grow ideas, along with the security of knowing they can experiment and make mistakes. When you’re part of our team, the only possible failure from an experiment is not learning from it.
- Go global, grow local - Our company culture is a reflection of our team made up of many different nationalities across our 20+ global offices. We are committed to fostering global understanding, and through programs like our AppsFlyer Global Employee Exchange Program (GEEP), we encourage our people to take a global perspective by working in any of our offices.
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Oren Kaniel
(CEO & Co-Founder)They worked as a Software Engineer for Intel and Avaya, and after 4 years at Veraz Networks he took an MBA at The Wharton School. They then co-founded AppsFlyer in April 2011, serving as CEO since.
Reshef Mann
(CTO & Co-Founder)Worked as a Software Engineer at Intel, SAP, Jajah and Xsights before co-founding AppsFlyer.
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