Performance Marketing Analyst, Watershed Informatics

Salary not provided

Google Analytics

Salesforce

Webflow

Google AdWords

Junior and Mid level

Boston

Office located in Cambridge, MA

Bio-lab data analytics

Open for applications

Bio-lab data analytics

1-20 employees

B2BEnterpriseAnalyticsBiologyData AnalysisCloud ComputingScience

Open for applications

Salary not provided

Google Analytics

Salesforce

Webflow

Google AdWords

Junior and Mid level

Boston

Office located in Cambridge, MA

1-20 employees

B2BEnterpriseAnalyticsBiologyData AnalysisCloud ComputingScience

Company mission

To empower every scientist to make breakthrough discoveries and accelerate the development of life-saving therapies.

Job

Company

Role

Who you are

The right person will have a strong background in building reports and analyzing digital marketing activity across many fields
You should be a stickler for correctness and accuracy — and pride yourself on delivering actionable insights
Bachelor’s Degree, preferably in Marketing, Business, Economics, or Data Science
1-3 years of experience creating and delivering accurate commercial reports drawing from Salesforce, Google AdWords, Google Analytics, Webflow, and other data sources
Strong analytical and problem-solving skills with a demonstrated track record identifying and resolving inconsistencies in commercial data to drive B2B growth
A perfectionist approach and ownership mentality toward analysis and reporting metrics. You take the ramifications of data-guided decision-making seriously
Experience presenting reports to leadership in a team setting from a marketing, finance, or consulting perspective

What the job involves

Watershed Bio is hiring a Performance Marketing Analyst to integrate and own reporting for all digital marketing activity for our growth stage biocomputing platform
You will combine and ensure the accuracy of data from website visitor behavior, white paper requests, and PPC advertising metrics
You will track how this data translates in our sales pipeline, analyze how we can optimize marketing spend, and give leadership the ability to make data-driven decisions
Own marketing and sales reporting for leadership and the commercial team. Draw on data from Salesforce, Webflow, Google Ads, Google Analytics, and other sources
Serve as subject matter expert for all online marketing data sources. Be the backstop for accuracy and guarantee the validity of reports and metrics presented to leadership
Analyze cost-per-click, cost-per-lead, and click-through-rates and advise on how to optimize marketing performance
Collaborate cross-functionally to identify and deliver the best paid media opportunities to drive business

Our take

For biologists and bioinformaticians, Watershed supplies a low-code platform to accelerate data analysis and hypothesis testing, creating a faster path to useful insights.

There is no lack of data generated in biological labs, but the specialized programming knowledge required for effective data analysis is not always present in research teams. Watershed's platform is designed to be used with minimal coding skills and is built specifically for multi-omics analysis including bulk-cell analysis, single-cell analysis, and spatial analysis.

By tackling a prevalent industry pain point, Watershed has quickly gained popularity and clientele across big-name organizations including Harvard Medical School and SQZ Biotech. It has also received significant funding that will help to strengthen commercial traction and accelerate product innovation.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

Few candidates hear
back within 2 weeks

Company

Funding (2 rounds)

Mar 2023

$14.5m

SERIES A

Jan 2021

$1.7m

SEED

Total funding: $16.2m

Company HQ

Mid-Cambridge, Cambridge, MA

Articles

Watershed Informatics Closes $14.5M Series A Funding Round

Watershed Informatics Secures $14.5M Series A to Help Scientists Unlock Multi-Omic Insights for Drug Discovery

Leadership

Mark Kalinich, MD, PhD

(Co-Founder)

A Psychiatry resident Physician at Beth Isreal Deaconess Medical Center, who has worked as Lead Scientist at nference and completed undergraduate research at Langer Laboratories. Earned an MD/PhD from Harvard.

Jonathan Wang

(Co-Founder & CEO)

Previously co-founded Domeyard LP. Earned a Bachelor’s and Master’s Degree in Electrical Engineering and Computer Science from MIT.

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