Business Development Manager, Mistplay
LoyaltyPlay
Loyalty app for mobile gamers
Open for applications
Loyalty app for mobile gamers
201-500 employees
Open for applications
201-500 employees
Company mission
To be the best way to play mobile games for everyone, everywhere.
Role
Who you are
- Experience: 2+ years in business development, strategic partnerships, or corporate development
- Industry Expertise: A proven track record of closing complex partnerships in mobile gaming, ad tech, or loyalty/consumer technology sectors
- Strategic Skills: Expertise in market expansion strategy, deal structuring, and new initiative go-to-market execution
- Market Intelligence: Expert-level understanding of competitive landscapes, emerging mobile monetization trends, and potential distribution shifts
- Soft Skills: Strong executive-level relationship building, complex partnership negotiation, and an innovation mindset
- Tech Stack Proficiency: Experience with CRM software (Salesforce, Hubspot), market research tools (Sensor Tower, App Annie), and project management tools (Jira, Asana)
What the job involves
- This is a high-impact role selling a differentiated, performance-based monetization solution to a global mobile app audience
- As the Senior Business Development Manager I, you will lead the charge in expanding LoyaltyPlay's reach through complex, custom integrations
- Strategic Deal Sourcing & Execution: Initiate and cultivate relationships with C-level and VP-level executives to explore custom integration opportunities
- Deal Negotiation: Lead all phases of the strategic sales cycle, including due diligence, building comprehensive business cases (ROI analysis), negotiating terms, and securing final contractual agreements
- Pipeline Management: Own the full pipeline of strategic opportunities, ensuring accurate forecasting and reporting on progress and expected impact via Salesforce
- Cross-Functional Collaboration: Serve as the bridge between strategic partners and internal Product and Engineering teams to translate partner requirements into actionable product features
- Internal Advocacy: Champion new initiatives internally, securing buy-in from Legal, Finance, and Operations teams to ensure successful launch and post-deal monetization
- Commercial Structuring: Design creative and scalable commercial structures, such as revenue share models and exclusivity terms, that align long-term incentives for both Mistplay and the partner
- Hand-off & Scale: Ensure a smooth transition of new partnerships to Account Management/Customer Success teams post-launch
Our take
Customer retention in mobile gaming can lead to increased ad revenue and more immersive experiences. Mistplay is a loyalty program helping publishers achieve a higher hit rate on their games, whilst simultaneously rewarding gamers for their loyalty.
Its loyalty programme involves curated game recommendation libraries and rewards for partaking in challenges and tournaments. Publishers gain increased ad revenue for partnering with Mistplay, as well as the chance to capitalise on a 6 million+ user base. Indeed, Mistplay has grown significantly since its launch in 2016, resulting in a buyout by GrowthCurve Capital in 2021.
Whilst it mainly focused on Android devices up until 2025, the release of Mistplay for iPhone marks a step up for the company. Its advertising and loyalty programmes can now reach an even larger consumer base, indicating a promising future for the pioneering ad and gaming platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
International District, Montreal, QC
Leadership
Henri-Charles Machalani
(Co-Founder & Board Member)Henri is also an Investor at Groq and a Board Member at Sami Agtech.
Eugene Joannides
(Co-Founder & Board Member)Eugene is also an Investor at Attain, DataGPT and GENAIZ, and a Limited Partner at GrowthCurve Capital. He previously studied Finance at Concordia University.
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