Senior Product Marketing Manager, HeartFlow
$155-202k
+ Bonus and equity
4+ days a week in office
Medical equipment manufacturing
Be an early applicant
Medical equipment manufacturing
501-1000 employees
Be an early applicant
$155-202k
+ Bonus and equity
4+ days a week in office
501-1000 employees
Company mission
To establish a new era of personalized care by delivering AI-driven analysis and insights to proactively manage CAD for life.
Role
Who you are
- Experience launching products in multi-stakeholder, complex environments, and building sales enablement content with proof it got adopted by a field sales org
- Strong cross-functional collaborator. Will need to build strong rapport with Sales, Marketing, and Product
- Excellent written and verbal communication; can translate technical workflow detail into something a rep can use in a 5-minute conversation
- Preferred industry experience: Healthcare, medical device or diagnostic industry background
- 8+ years in product marketing or downstream marketing roles, ideally in B2B SaaS, medtech, or another regulated/technical sales environment
What the job involves
- The Senior Product Marketing Manager owns positioning, messaging, and go-to-market for the workflow-oriented capabilities of the Heartflow platform
- Positioning and Messaging:
- Develop and maintain clear, differentiated messaging for how the Heartflow platform fits into and improves clinical and administrative workflows (ordering, reporting, care coordination, referrals)
- Translate workflow-level product capabilities into value props for different audiences: cardiologists, radiologists, interventional cardiologists, referring physicians, hospital administrators, and health system IT/ops stakeholders
- Own core messaging documents, positioning frameworks, and persona-based narratives for workflow use cases
- Gather input from customers, KOLs, and field teams on workflow pain points and unmet needs to inform product and messaging direction
- Go-to-Market and Launches:
- Lead GTM planning and execution for new workflow features and platform enhancements — launch plans, sales enablement, and customer-facing collateral
- Partner with Product Management to understand roadmap and translate upcoming workflow capabilities into market-ready narratives
- Coordinate cross-functionally (Sales, Clinical, Customer Success, Marketing) to ensure workflow messaging is consistent across all customer touchpoints
- Monitor market and competitive trends specific to clinical workflow tools and adjacent platform capabilities
- Sales and Field Enablement:
- Build and maintain sales tools specific to workflow solutions: demo scripts, workflow diagrams, ROI/value materials, case studies
- Train sales and clinical teams on how to position workflow capabilities in the field, including how workflow fits into the broader platform story
- Support field teams on workflow-related questions during active deals as a subject matter resource
- Own workflow-specific content: solution briefs, workflow diagrams/journey maps, web content, webinars, and conference materials
Our take
HeartFlow is a medical equipment manufacturer that uses CT-scanned 3D modelling to assess and analyze a patient's heart and arteries. This non-invasive process can help assess the risks of Coronary Artery Disease (CAD) and strategize the appropriate treatment.
As the world’s leading cause of death, CAD is a worthy target for improved diagnosis and treatment. HeartFlow's approach enables clinicians to deliver more effective treatments faster, making CAD more manageable than ever before.
The company has a long history of awards and innovations, adopting technological advancements as they happen. It successfully launched its IPO in 2021, although a 2022 merger with Longview Acquisitions was called off due to unfavourable market conditions. Despite this, the company remains steadfast, unveiling new technology that ensures better treatment for CAD patients.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Mar 2025
$98m
CONVERTIBLE
Apr 2023
$215m
SERIES F
Total funding: $980.6m
Company benefits
- Medical / Dental / Vision (90% of premium paid by Heartflow)
- Flexible Spending and Health Savings Accounts
- 401k plan with employer match
- Company holidays
- Paid sick time and vacation
- Parental leave
- EAP Program
- Free snacks and drinks
- Fitness competition, Blood drive, Waffle Wednesdays and more!
Company HQ
Old Mountain View, Mountain View, CA
Leadership
John Farquhar
(President & CEO)Joined HeartFlow in 2021 as the President and Chief Operating Officer and became the CEO in 2022. Prior to this, they were the VP and General Manager at Medtronic. They also spent 5 years as a Professional Football Player in the NFL.
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