Demand Gen Lead, Kojo
$75-100k
OTE
+ Equity grant
Materials management platform
Be an early applicant
Materials management platform
101-200 employees
Be an early applicant
$75-100k
OTE
+ Equity grant
101-200 employees
Company mission
To build sustainable solutions to problems in the construction industry such as creating more housing, upgrading infrastructure and adapting to climate change.
Role
Who you are
- 7-10+ years of B2B SaaS marketing experience, primarily in demand generation or growth, at startups from Seed to Series C. Experience with a sales-led, ENT-focused motion is a plus
- Pipeline ownership: You've owned a marketing-sourced pipeline target and can talk through how you planned for it, what levers you’ve pulled to hit it, and what you'd do differently
- Performance marketing depth: Hands-on experience running and scaling paid search and paid social, including managing budget and improving CAC
- Web, CRO, and search: Experience improving website conversion, and driving meaningful growth through SEO, AEO, and GEO
- Maker instincts: You can write and produce solid campaign assets with AI's help, and you care about quality
- ABX and signal-based experience: You've built account-based programs and used intent or engagement signals to trigger campaigns and outbound
- Ops and analytics: You can run HubSpot and a modern martech stack without help, from attribution and routing to dashboards leadership trusts
- AI builder: You've built AI agents or workflows (in tools like Clay, n8n, Zapier, or with LLM APIs) that made you or your team measurably faster. Bring examples
- Strategic and scrappy: You're as comfortable setting strategy as you are building in the tools yourself. You like ambiguity, test constantly, and hold a high bar
What the job involves
- Reporting to the Head of Marketing, this role will be responsible for both creating and capturing demand through performance marketing, the website, account-based and signal-based programs, and the ops and analytics underneath all of it
- This isn't a traditional channel-manager role
- We want someone who is part growth marketer and part "Gen" marketer: someone who builds AI agents and workflows to get the output of a much larger team, runs integrated campaigns instead of optimizing channels in isolation, and is comfortable producing and distributing their own campaign assets
- You'll pull in contractors, agencies, and AI tools as needed, and you'll have real ownership of strategy, budget, and results
- Growth Marketing Strategy: Set channel strategy and plan campaigns to meet pipeline and revenue goals
- Own the pipeline number: Set demand gen strategy, channel mix, and quarterly plans to hit pipeline and revenue targets
- Cross-functional partnership: Work with sales on target accounts, handoffs, and follow-ups; with product marketing on messaging and launches; and with events to convert leads into pipeline
- Own the martech stack: Build a modern tech stack and lead the way on experimenting and implementing new tactics and tools like automated outbound, signal-based campaigns, ABX tactics, etc
- Paid search and paid social: Own strategy, execution, and budget across Google, LinkedIn, Meta, and other paid channels, with clear efficiency targets
- Test and scale: Run a steady cadence of creative, audience, and offer experiments, cut what doesn't work, and scale what does
- Conversion: Own website conversion. Build landing pages, run A/B tests, and improve the paths from visit to demo
- SEO, AEO, and GEO: Grow organic discovery in both traditional search and LLMs (ChatGPT, Perplexity, Google AI Overviews) through technical optimization, structured content, and measurement
- Signal-based campaigns: Use intent, engagement, and first-party data to trigger timely, automated plays across ads, email, and outbound
- Outbound with SDRs: Design automated and signal-driven outbound sequences, build target lists, and work with SDRs/BDRs to turn engagement into meetings
- Build with AI: Create AI agents and workflows for account research, outbound, campaign production, and reporting, and help the rest of the team adopt them
- Create and distribute: Produce campaign assets yourself (content, ads, emails, landing pages, social) with help from AI, and get the most out of existing content by repurposing and distributing it across channels
Our take
Recently, the commercial construction industry has faced more volatility than ever. Costs are on the increase, supply chains are pressured and there are both material and labor shortages. Manual ordering processes hold companies further back by being timely and prone to error. Kojo supplies software for material management that brings supply chains to a single platform, helping to keep construction companies moving.
Kojo was founded in response to the archaic pen-and-paper supply chain that was holding back construction. Its software brings field, office, warehouse and vendor teams together to manage materials needed from takeoff to closeout. It also helps ensure visibility across general and specific stock to avoid unnecessary wait times for workers.
This approach has made Kojo the leading materials management platform for the construction industry, supplying first-of-its-kind technology. It has received substantial investment and has an impressive list of customers, and continues to innovate such as by launching an AI tool to help combat the rise in material costs for contractors.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
Sep 2025
$10m
SERIES C
Sep 2022
$39m
SERIES C
Total funding: $93.3m
Company benefits
- PPO and HSA medical plans, dental and vision plans, fully-covered disability and life insurance coverage.
- Remote-first workforce: Allows our team to work from anywhere in the US or abroad while on a travel visa.
- Unlimited PTO: Plus ten paid holidays that allow flexibility to heal, recharge, travel, or celebrate.
- Paid parental leave: Guarantees 100% salary for up to 12 weeks for a birthing parent and up to 4 weeks for a non-birthing parent.
- A culture of community: Team building, birthday celebrations, virtual crossword puzzles and demo hours, Lunch & Learns, in-person hub hangouts, and company wide offsite retreats.
- Other perks including equipment for your home office, professional development and wellness programs, and recurring stipend to support the remote work experience.
Company HQ
SoMa, San Francisco, CA
Leadership
Maria Davidson
(Executive Chairman & Co-Founder)Former CEO of the company, and Board Member at Orascom Development Holding. Co-founded Real Capital Innovation and was an Investment Banking Analyst with Goldman Sachs.
Micah Rodman
(CEO & Co-Founder)Former COO of the company. Was a Management Associate at Bridgewater Associates and Editor-in-Chief of The Yale Herald.
Share this job