Director of Paid Media & Growth, Bluevine
$179.5-224.3k
+ Eligible to earn annual performance-based incentive compensation in the form of a cash bonus
Office located in Jersey City, NJ
Business banking solutions & services
Be an early applicant
Business banking solutions & services
501-1000 employees
Be an early applicant
$179.5-224.3k
+ Eligible to earn annual performance-based incentive compensation in the form of a cash bonus
Office located in Jersey City, NJ
501-1000 employees
Company mission
To empower small businesses with innovative, personalized banking.
Role
Who you are
- 12+ years of experience in paid media, growth marketing, or performance marketing, including at least three years leading and developing teams. You set clear direction, operate proactively and autonomously, and build a culture of ownership, accountability, and sound judgment
- Deep paid media expertise across performance marketing and brand media channels, including paid search, paid social, CTV, online video, audio, podcasts, display, and out of home. Direct mail experience is a plus
- A full-funnel growth mindset, with the ability to balance investment between demand generation and demand capture to drive efficient, durable growth
- A problem solver who brings structure to ambiguous challenges, forms testable hypotheses, and translates evidence into clear, actionable recommendations
- An AI-native operator who uses emerging tools to accelerate analysis, improve workflows and campaign processes, and increase the speed and quality of team output
- Strong command of growth economics and media measurement, with experience managing substantial, multi-channel budgets and applying CAC, LTV, marginal returns, attribution, incrementality, and media mix modeling to investment decisions
- Experience optimizing media in a business where lead quality can be evaluated objectively through downstream outcomes such as activation, revenue, or LTV
- Strong creative judgment and the ability to connect media strategy with messaging, formats, audiences, offers, and customer journeys
- Excellent communication and collaboration skills, with experience partnering across Creative, Product, Risk, Finance, Data Science, Business Operations, and Legal
- Experience in fintech, financial services, or another regulated category is preferred but not required
- Bachelor’s degree or equivalent practical experience preferred; an MBA or advanced quantitative or technical degree is a plus
- A strong connection to Bluevine’s mission of empowering small businesses
What the job involves
- At Bluevine, our Marketing team is building a high-performance engine to attract, engage, and grow relationships with small business owners
- Through data-driven marketing and creative storytelling, we show owners how Bluevine can help manage their finances and grow their businesses
- We are looking for a Director of Paid Media & Growth to lead our complete paid media portfolio and shape how we invest across performance and brand marketing to drive durable growth
- Reporting to the Head of Marketing and serving as one of our team’s senior leaders, you will own paid media strategy, investment, experimentation, measurement, and creative strategy across channels
- Your primary mandate will be to acquire Checking and Lending customers at sustainable acquisition costs. Success in this role requires a proactive, autonomous leader and exceptional problem solver who can identify the true drivers of growth, prioritize the highest-impact opportunities, and translate insights into focused action
- You will also play a key role in building an AI-native marketing organization, using AI and automation to improve how we work, make decisions, and drive growth
- Own full-funnel paid marketing strategy and results across paid search, paid social, connected TV, online video, podcasts, streaming audio, display, out of home, and emerging channels
- Build and lead a high-performing paid media and marketing analytics team with clear ownership, high standards, and a culture of accountability
- Set the long-term vision for Bluevine’s paid marketing function, proactively identifying the highest-impact opportunities and the capabilities required to pursue them. Build the team and secure the resources needed to bring that vision to life
- Manage paid media as an integrated investment portfolio across demand generation and demand capture. Set channel strategies and targets, evaluate marginal returns, and adjust plans as evidence or business conditions change
- Diagnose the underlying drivers of performance and growth, and turn insights from campaigns, data, and customer behavior into clear, actionable growth strategies
- Establish experimentation and measurement plans spanning attribution, incrementality, geo testing, media mix modeling, brand lift, funnel analysis, and downstream customer quality
- Own paid creative testing strategy in close partnership with Brand, Creative, Web, and Content, building clear briefs, learning agendas, and feedback loops across brand and performance programs
- Strengthen the operating model across internal teams, agencies, platforms, and partners by determining which capabilities to build internally and where to leverage external expertise, and by exploring opportunities to streamline processes through AI and automation
- Develop the strategy and organizational roadmap for new or emerging channels, including influencers, marketing partnerships, sponsored placements, AI ads, and other opportunities to create or capture demand
- Serve as a senior strategic partner within Marketing and cross-functionally with Business Operations, Finance, Product, Data Science, and Legal. Communicate evidence and tradeoffs clearly and help solve growth opportunities beyond the paid media function
Our take
Founded in 2013, Bluevine offers a suite of banking services for small and medium businesses (SMBs). It began as a small business lender and has since expanded into a small business banking service in late 2020.
Having loaned billions of dollars with tens of thousands of active customers, Bluevine aims to be the largest bank in the United States for small businesses. While there are over 4,000 banks in the US which are theoretically rivals in this ambition, few of them target the SME market or provide a comprehensive range of financial services to meet their needs.
Bluevine partnered with Wave and Stripe in 2025, showing that it's a company steadily rounding out its promise to be a true financial hub for small businesses. By pulling banking, accounting, and payments into one streamlined experience, it's helping owners stay organized and get paid faster without juggling multiple tools.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Nov 2019
$102.5m
GROWTH EQUITY VC
Jul 2018
$12m
SERIES E
Total funding: $327.5m
Company benefits
- Medical
- Dental
- Vision
- Competitive salaries
- 401K plan
- PTO & Holidays
- Parental leave
- Life insurance
- Commuter pass
- Weekly catered lunches
- Volunteering events
- Happy hours
Company HQ
Colgate Center, Jersey City, NJ
Leadership
Eyal Lifshitz
(Co-Founder & CEO)They have an MBA from The University of Chicago Booth School of Business. They were a Principal at Greylock IL and an Associate at McKinsey & Company.
Nir Klar
(Co-Founder & CTO)They studied for an MBA from Tel Aviv University. They have an extensive software engineering background, and were the CTO of Planet SOHO and Media Layers.
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