Brand Marketing Director, Flex
$166-205k
+ Company stock options
Flexible rent payment application
Job no longer available
Flexible rent payment application
501-1000 employees
Job no longer available
$166-205k
+ Company stock options
501-1000 employees
Company mission
Flex's mission is to empower as many renters as possible with flexibility over their most significant recurring expense.
Role
Who you are
- 7+ years of hands-on experience in brand marketing and advertising
- Creative, analytical mindset with a talent for emotional brand storytelling
- Diverse background, including experience in startups, agencies, & corporations preferred
- Track record of building consumer-loved brands, preferably in the consumer finance space
- Excellent leadership, communication, and cross-functional influencing capabilities
- Exceptional skills in both strategic thinking and hands-on execution
- Adaptability to balance multiple projects in a fast-paced startup environment
- Bachelor’s degree in Marketing, Business, or a related field preferred
What the job involves
- Flex is seeking a Director of Brand Marketing to significantly up-level our brand
- We are aiming to build a distinctive, memorable, and culturally-relevant brand that fosters an emotional connection with consumers
- This pivotal role is ideal for a leader who has demonstrated success in building consumer brands from the ground up and at scale
- We are looking for someone who understands how to use consumer insights, trends, and data to inspire innovative brand strategies that resonate with our target audience, making Flex a household name
- Drive in-depth consumer, partner, and industry research to generate actionable insights
- Build a strong, recognizable consumer brand strategy with an identity that has longevity
- Deliver compelling brand strategies and tactics that resonate deeply with consumers
- Partner with cross-functional teams, ensuring cohesive brand execution and OKR alignment
- Activate key brand touchpoints across a variety of channels, upholding brand consistency
- Provide hands-on support in areas like product marketing and social media
- Collaborate with cross-functional teams, ensuring cohesive brand execution and alignment with analytics and finance on brand impact measurement and investment approach
Our take
Many people struggle to pay their rent every month, with a variety of bills hitting their bank accounts simultaneously. Whilst many of these people earn enough money to cover their bills, the inflexible nature of monthly bills can make the all-in-one payment a harder obstacle.
Flex provides a mobile application for the flexible payment of rent, allowing users to pay their landlords through flexible payment plans, reschedule payments when necessary, and protect their funds through Overdraft Protection. The company achieves this by partnering with estate agents and paying their resident's bills upfront, taking on the challenges that landlords would normally have due to late payments.
Flex has experienced extremely rapid growth since its founding which has caused some issues, as it struggled to keep up with the surge in new customers. Having made improvements to its product and scaled its customer service team, it is set to continue providing a service that has come to be highly valued by both tenants and landlords.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2022
$160m
SERIES C
Apr 2021
$46.6m
SERIES B
Total funding: $225.1m
Company benefits
- 100% company-paid medical, dental, and vision
- 401(k) + company stock options
- Unlimited paid time off + company paid holidays
- Parental leave + IVF and adoption support
- Flex Cares Program: Non-profit company match + pet adoption coverage
- Pet Insurance
- Free Flex subscription
Company HQ
Midtown Manhattan, New York, NY
Leadership
Shragie Lichtenstein
(CEO)Experience working in venture capital investments for Point72 and TVC. Also co-founded Boundless Reality.
YeTong Shao
(CPO)Experience as Data Science Researcher. Also co-founded Boundless Reality.
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