Director of Marketing & Growth, Intelligent Change

Salary not provided

Shopify

Senior and Expert level

London

Remote from UK

More information about location

Habit-building & lifestyle change products

Be an early applicant

Habit-building & lifestyle change products

1-20 employees

B2CRetailLifestylePublishingWellbeing

Be an early applicant

Salary not provided

Shopify

Senior and Expert level

London

Remote from UK

More information about location

1-20 employees

B2CRetailLifestylePublishingWellbeing

Company mission

To guide people toward becoming happier, more productive, and wiser versions of themselves - to assist them on a continuous journey of learning that leads them to become a new person.

Job

Company

Role

Who you are

You have built marketing systems, teams, or brands, not just managed them
You are comfortable operating in ambiguity and creating structure where none exists
You understand that brand and performance are complementary, not competing forces
You know how to scale without eroding trust, meaning, or quality
You deeply understand social platforms, storytelling, and cultural relevance
You care about quality, tone, and taste, not just output
You understand P&Ls, margins, CAC, LTV, and MER
You think in terms of sustainable, long-term growth
You resonate with mindfulness, personal growth, and intentional living
You lead with clarity, humility, and integrity
Culture and values fit matter deeply to you
You can articulate vision clearly and bring teams with you
You thrive in a remote, async environment

What the job involves

The Director of Marketing & Growth will own how Intelligent Change shows up in the world and how it grows
This is a senior, hands-on leadership role at the intersection of brand, content, performance, and commerce. You will be responsible for building a modern marketing engine that drives awareness, revenue, and long-term brand equity
You will work closely with the founder and leadership team and play a central role in shaping the future of Intelligent Change. This role is expected to grow into a Chief Marketing Officer position for the right person
Lead end-to-end marketing strategy across brand, content, performance, and e-commerce
Translate Intelligent Change’s mission, worldview, and values into a clear, consistent market presence
Hire, develop, and lead a high-performing marketing team
Manage agency partners across paid media, creative, and growth
Build systems that enable speed, clarity, and accountability
Lead organic content and social strategy across Instagram, TikTok, YouTube, and emerging platforms
Build content systems that prioritize consistency, learning, and iteration
Ensure content reflects the depth, warmth, and intelligence of the brand
Oversee Shopify and Amazon performance with accountability for revenue and profitability
Partner closely with product, operations, and customer experience to deliver a seamless journey
Oversee paid acquisition strategy in partnership with external agencies
Build influencer, UGC, and creator partnerships that feel authentic and community-driven
Use analytics, experimentation, and attribution tools (e.g., Northbeam, Triple Whale) to guide decisions
Balance data with intuition, brand sensibility, and long-term thinking
Elevate email and SMS programs to deepen engagement and lifetime value
Treat customers as long-term community members, not just transactions
This role is not about selling more products
It is about scaling a mission-driven brand to its full potential without losing what makes it special
You will help shape the next chapter of Intelligent Change as it grows from a successful business into a globally recognized that truly improves people’s lives

Salary benchmarks

Our take

Intelligent Change is a lifestyle business that produces items to encourage positive lifestyle changes through smart, habit-building design. This taps into the growing lifestyle and personal productivity market.

The company's designs have been well-received, and it has sold over a million products. It is also supported by influential figures such as Tim Ferriss, Emma Watson and Camila Mendes.

Sold in youth-focused outlets like Urban Outfitters, Intelligent Change's main competition is from other designers imitating its style. But, if it continues to cultivate a differentiated brand, the company has every opportunity for further success.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Trustpilot (4.9)

Company

Company benefits

Weekly optional remote Fridays
Great opportunities for learning and career development through coaching

Company HQ

Kensington, London, UK

Leadership

Alex Ikonn

(Founder & CEO)

Previously co-founded Luxy Hair, which they grew to 250,000 customers and sold to Beauty Industry Group in 2018.

Share this job

View 1 more job at Intelligent Change