Senior Communications Manager, Substack
Shows
$150-180k
+ Equity
More information about location
Platform for writers & podcasters
Be an early applicant
Platform for writers & podcasters
1001+ employees
Be an early applicant
$150-180k
+ Equity
More information about location
1001+ employees
Company mission
To give thinkers, writers, and creatives the opportunity to pursue their curiosity and make money at the same time.
Role
Who you are
- The ideal candidate is an exceptional writer and creative thinker with sharp editorial instincts, deep knowledge of the audio and video creator ecosystem, and strong industry relationships. They know how to use editorial, social, publicity, partnerships, and events to reach different audiences, and are just as comfortable developing a strategy as they are executing it
- 6+ years of relevant experience. Experience developing and executing integrated communications strategies across earned, owned, social, and experiential channels
- Exceptional writer and editor. Sharp editorial judgment and the ability to identify compelling stories, develop strong angles, and write clear, engaging content across formats
- Creator ecosystem fluency. Understands where conversations and influence happen across the audio and video creator ecosystem, from traditional media to podcasts, social platforms, and creator communities. Comfortable building in public, engaging directly with creators and industry voices, and representing Substack in those conversations
- Audio and video expertise. Deep knowledge of the podcasting and YouTube ecosystems, ideally with firsthand experience creating, producing, or growing shows
- Entrepreneurial spirit. Creative, proactive, and self-directed, with the ability to spot opportunities, develop ideas, and execute independently in a fast-moving environment
- Engage with all voices. Willing to collaborate with any writer or creator on the platform regardless of their views
- Flexibility to travel. Available to travel to oversee on-site execution when needed
What the job involves
- We're looking for a Senior Communications Manager, Shows to lead Substack's communications efforts across its audio and video offerings
- Working closely with product, creator partnerships, and editorial, this person will own audio and video product communications and develop creative, integrated initiatives that highlight our products, elevate the creators building on the platform, and help Substack reach new audiences
- This position will sit on the Brand & Communications team and will report directly to the Communications Lead
- Lead audio and video storytelling. Own and execute an integrated communications strategy across editorial, social, publicity, events, and creator channels, driving awareness of Substack's audio and video offerings
- Own product storytelling and education. Lead communications for Substack's audio and video products, from launches and feature announcements to ongoing storytelling and creator education, working closely with product and creator partnerships to proactively identify opportunities and bring them to life
- Elevate creators. Build an ongoing pipeline of stories about podcasters and video-first creators building on Substack, developing content and campaigns across owned and earned channels
- Identify industry opportunities. Stay close to the podcasting and video landscape, including competitor platforms, emerging trends, and industry conversations, to identify opportunities for Substack and bring insights back to product and storytelling
- Shape our presence at industry events. Bring a strong perspective to Substack’s presence at major industry gatherings, including SXSW and podcast festivals. Work closely with events and creator partnerships to identify opportunities, shape compelling programming and storytelling, and ensure our presence builds awareness of Substack and elevates creators on the platform
- Be a voice in the creator ecosystem. Serve as a visible voice for Substack’s audio and video offerings, building in public, sharing stories and insights, and actively participating in the conversations shaping podcasting and video. Build relationships and engage directly with creators and industry voices across X, YouTube, Substack, and other relevant channels
Our take
Substack is an online platform for journalists and writers to manage subscription-based newsletters. It has attracted a range of users who wish to connect with their audiences in a different way to social media or ad-based models, and boasts more than 35 million subscribers.
For an industry that has seen a steady decline in its fortunes since the rise of digital, Substack is a breath of fresh air. It allows journalists to avoid the clickbait-heavy models that have dominated the last decade, and provides more freedom than its competitors. Users produce their newsletters on the site for free, charging an optional subscription fee of which Substack takes 10%.
The company continues to seek out ways to diversify its offerings, whilst securing funding rounds to expand its reach. It has also taken an outspoken approach to the AI-generated content that is taking over the internet. It already provides its users access to an AI-detection tool, and is exploring other features such as enabling users to opt out of seeing AI-generated content on their feeds altogether.
Steph
Company Specialist at Welcome to the Jungle
Insights
62% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2025
$100m
SERIES C
Nov 2024
$10m
ANGEL
Total funding: $200.3m
Company benefits
- Remote work support - All employees receive a generous allowance to customize their home offices
- Comprehensive health care - Substack covers 100% of premiums for employees and their dependents, and fully funds HRA plans
- Parental leave - We want employees to be fully present for the new members of their family, so we offer generous parental leave
- Flexible vacation and paid time off - You’re the best person to decide when you need a day—or a week—off to travel or decompress. Our flexible vacation policy puts you in control
- Company holidays and Winter shutdown - In addition to flexible time off, we honor 12 paid holidays annually on average. And we close the office between Christmas Eve and New Year's day to recharge each year
- Phone & internet stipends - Many of our employees work from home or on the go. So we offer full time employees a monthly stipend to cover for phone and internet costs
Company HQ
The East Cut, San Francisco, CA
Leadership
Chris Best
(CEO & Co-Founder)After several software internships, they co-founded Kik Interactive in 2009, serving as CTO until 2017. At this stage, they founded Substack, and have served as CEO ever since.
Hamish McKenzie
(Chief Writing Officer & Co-Founder)Previously a journalist for several publications include The Independent and Time Out. Lead Writer for Tesla and Editorial Advisor to Kik Interactive.
Salary benchmarks
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