Group Lead of Growth Marketing, Strava
Marketing Technology
Social network for tracking run and cycle routes
Job no longer available
Social network for tracking run and cycle routes
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To create the most committed, close, and engaged athlete community on the internet.
Role
Who you are
- 8+ years of experience in marketing technology; app and/or subscription-based businesses preferred
- Deep understanding of CRM and AdTech systems and best practices; Iterable experience a major plus
- Strong expertise using SQL to extract, clean, and transform data in large, sophisticated, nested databases
- Experience leading high-performance teams, mentoring talent, and defining long-term career competencies for growth-led teams
- Experience with digital privacy policies such as Apple’s App Tracking Transparency Framework
- Readiness to operate in ambiguous roles that you can help refine over time to streamline partnerships across inter-functional and cross-functional teams like Product, Analytics, Engineering, and more
- Strong ability to translate technical details into digestible summaries for a non-technical audience
- Demonstrated strong intellectual curiosity
What the job involves
- To further this mission, we’re looking for an experienced marketing technology leader and expert to join our global Growth Marketing team at Strava
- Leading a team of MarTech marketers, you’ll help build and maintain the tech stack that powers our full-funnel Acquisition and Retention Marketing strategies across paid and owned channels
- As an owner/operator-styled leader, you’ll balance the macros and micros of the role, from building a team vision and marketing technology roadmap to partnering with and influencing your direct team and cross-functional partners on implementing it
- At the heart of it all, you’ll be a connector — of dots, of people, of insights, of technology — who can cultivate and champion a culture of curiosity and partnership
- Strategic MarTech Leadership & Optimization: Lead the development and execution of the MarTech roadmap, managing and optimizing our tech stack — AdTech to CRM — to align with Strava’s business objectives. Ensure seamless integration and collaboration with Engineering to maintain system efficiency across 1P and 3P platforms
- Vendor Management: Oversee the evaluation, onboarding, and performance of all MarTech vendors (e.g. Iterable)
- Mentorship: Lead, mentor, and grow a team of high-performance MarTech Marketers, fostering a culture of curiosity, experimentation, and continuous improvement
- Trend Monitoring: Stay ahead of industry trends, including data privacy policies and emerging automation and AI technologies. Keep the team informed and prepared to lead, while proposing solutions to mitigate impact
- Being the Ultimate Player-Coach: Setting the larger vision and strategy for the team as beautifully as you can get into the weeds of a CRM platform to support the developments of the teams’ technical skill sets
- Collaborating at the Highest Level: Partnering with vast cross-functional teams, you’re constantly seeking opportunities to learn, drive meaningful impact, and help to rally a XFN team toward a unified, outcome-based vision
- Leading Transformation & Embracing Ambiguity: Thriving in an ever-evolving environment of business needs and priorities, your growth mindset helps you see and strive toward the opportunities
- Taking an Audience-First Approach: Putting our target audiences at the center of every decision you make, developing an understanding of how best to reach said audiences, and knowing what data to leverage and how to access and interpret it
- Root Everything In Data: With data at the heart of everything you do, your analytical prowess will help fuel always-on learning through clear experimentation roadmaps and a continuous loop of innovation and optimization
Our take
Strava has created an online network where runners, swimmers and cyclists can record fitness activities, and compare and compete with their community. It offers both a free and premium subscription service with added features. The company also partners with local councils and urban planners who purchase valuable journey data from Strava which can be used to map out cities and develop safer cycle paths.
The platform helps members discover and plan workouts, as well as offering a leaderboard which is updated using GPS as users compete for the top spot on particular fitness segments.
With over 125 million athletes and growing, Strava released several new product rollouts in 2024, including an AI-enabled leaderboard. A partnership with the wearable fitness tracker Oura will mean Strava software is available on wearables, taking Strava into fresh competition with the likes of Peloton and Apple.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2020
$110m
SERIES F
Oct 2014
$18m
LATE VC
Total funding: $151.4m
Company benefits
- Competitive base salary & stock options
- 100% company paid benefits for employees and families
- Flexible paid time off
- $2,000 annual professional development stipend
- Paid time off for volunteering
- 401(k) plan - with company matching
- $1000 annual gear stipend
- $500 annual gym or coaching reimbursement
- On-site fitness rooms with showers, lockers, and towel service
- Weekly team workouts – including remote employees
- Safe and secure bike storage on-site
- Weekly all hands meetings
- Employee resource groups
- Anti-racism nonprofit company matching program
- Free lunch on Wednesdays on-site
- Regular team happy hours
- Team offsites and company retreats
- Cell phone reimbursement
- Generous industry discounts on gear and activities
- Race entries to events we sponsor
- Snacks and stocked kitchens on-site
- Strava gear
Company HQ
Mission District, San Francisco, CA
Leadership
Mark Gainey
(Chairman)Having studied at Harvard, Mark started their career as a TA Associates Associate before co-founding Kana Communications and several Board Membership roles. They co-founded Strava in 2007, serving since as Chairman.
Michael Horvath
(CEO & Board Member)Michael co-founded Kana with Mark before working as an Economics Professor at Stanford and Dartmouth. They worked for 4 years as CFO of GlycoFi before co-founding Strava, serving initially as CEO and since 2017 as a Board Member.
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