Marketing Manager, Elastic Path

$85-115k

+ Stock options. In addition to base salary, this role includes a commission structure based on the attainment of sales targets.

Hubspot

Google AdWords

Facebook Ads

Mid and Senior level

Remote from US

More information about location

API-oriented commerce solution for enterprises

Be an early applicant

API-oriented commerce solution for enterprises

101-200 employees

B2BEnterpriseInternal toolsSaaSAPIeCommerce

Be an early applicant

$85-115k

+ Stock options. In addition to base salary, this role includes a commission structure based on the attainment of sales targets.

Hubspot

Google AdWords

Facebook Ads

Mid and Senior level

Remote from US

More information about location

101-200 employees

B2BEnterpriseInternal toolsSaaSAPIeCommerce

Company mission

Empowering you, and the world's most innovative brands, to create unique digital commerce experiences to drive your business.

Job

Company

Role

Who you are

We are looking for an ambitious marketer who is creative, analytical, and bold about driving demand
You are a self-starter with a proven track record of crafting and orchestrating successful multi-channel marketing programs
You are eager to get hands-on with answer engine optimization, search, YouTube, and website content, and you use AI tools to move faster and get more done
You never shy away from trying new tactics, channels, and tests, and are someone who is naturally stretching your abilities, pushing your colleagues to do the same
You are somebody who has an itch for AI. You are constantly on X, Substack, LinkedIn, YouTube learning more about the frameworks and systems that drive efficient agentic work
3-5 years of experience in B2B SaaS; e-commerce experience strongly preferred
Excellent written and verbal communication skills
Experience with managing a CMS and HubSpot
Currently using AI for 60% or more of your current workday
Experience managing paid campaigns across LinkedIn, Google, and Meta is a plus
Strong ability with context switching. You are someone who can quickly jump in and out of workstreams
Detail oriented with strong project management skills

What the job involves

As a Marketing Manager at Elastic Path, you will be responsible for driving the execution of programs focused on growing our qualified pipeline and driving brand awareness. This role reports to the VP of Marketing
ICP and Buyer Focus: Make sure every program reaches enterprise brands with complex commerce needs and speaks to the specific roles on their buying committee. Tailor messaging by buyer, and measure success by pipeline from target accounts rather than lead volume alone
Answer Engine Optimization (AEO): Create content that drives Elastic Path’s visibility in AI answer engines and traditional search, including video content for YouTube. Track how Elastic Path shows up in AI-generated answers and search results, and use what you learn to shape what we publish next
Website Management: Build and publish new website content including but not limited to blogs, landing pages, product and solutions pages, ebooks, and case studies. Coordinate with the web development agency on any website needs or troubleshooting issues
Campaign Management: Plan and execute multi-channel campaigns that drive hand raisers, from content offers like ebooks, case studies, and webinars to product launches and events. Own campaign setup in HubSpot, including landing pages, forms, and lead routing
Performance Reporting: Track and report on campaign, website, and AEO performance in terms of leads, pipeline, and revenue influenced. Build recurring reporting that shows the team what’s working and where to shift effort
Continuously Test: Testing and learning is a critical part of this role. Ideate and execute on tests for all available channels, analyze the results and share key findings to the broader team

Our take

Building an innovative customer experience amidst commerce system silos can be a cumbersome process for brands. Elastic Path has created an API-based enterprise commerce platform, providing companies with a flexible, open architecture that eliminates these problems.

The company currently works with businesses operating in a wide range of industries, such as telecoms, retail and travel, and they aim to expand into other sectors as well in the near future. Major companies that Electric Path work with include the likes of Tesla and Intuit.

Their competitors include Oracle, IBM and SAP. However, through funding, Elastic Path has since focused on investing in its R&D and ramping up research in its B2B market, maintaining its edge in this growing sector. The company is ultimately focused on driving rapid growth globally.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

-3% employee growth in 12 months

Glassdoor (3.8)

Company

Funding (last 2 of 6 rounds)

Dec 2022

$30m

LATE VC

Feb 2022

$60m

LATE VC

Total funding: $152.4m

Company benefits

Company paid premiums (for you and your family)
Health, Dental and Vision coverage
Business Travel Insurance
Professional Development allowance and days off
Employee Recognition Programs
Generous Vacation policy including additional company paid time off (such as paid holidays, volunteer days, moving day and more!)
401K matching
Remote Social experiences and invitational company events
Choose your own tools, MAC or PC?

Company HQ

Downtown Vancouver, Vancouver, BC

Leadership

Harry Chemko

(Co-Founder & CSO)

Previously Member at Advisory Committee for Small Business & Entrepreneurship (ACSBE) for 3 years and Advisor at Royal Roads University School of Business Advisory Board also for 3 years.

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