Marketing Specialist, Unlimit

Email, Reputation & Affiliate

Salary not provided

Looker

Salesforce

Hubspot

MailChimp

Braze

Klaviyo

Sprout Social

Mid and Senior level

London

3-5 days a week in office

Global payments solution provider

Be an early applicant

Global payments solution provider

501-1000 employees

FintechB2BPaymentsFinancial ServicesSaaS

Be an early applicant

Salary not provided

Looker

Salesforce

Hubspot

MailChimp

Braze

Klaviyo

Sprout Social

Mid and Senior level

London

3-5 days a week in office

501-1000 employees

FintechB2BPaymentsFinancial ServicesSaaS

Company mission

To provide innovators with a convenient and simple financial interface that enables payments to flow freely and invisibly across borders.

Job

Company

Role

Who you are

3+ years across marketing communications, PR, affiliate/partner marketing or brand management — ideally in B2B, fintech, payments, SaaS or another regulated sector
Hands-on email marketing experience: building and sending campaigns in a marketing platform (HubSpot, Salesforce, Braze, Klaviyo, Mailchimp or similar), with a working understanding of segmentation and deliverability
Demonstrable online reputation management experience — review platforms, public response handling, listening tools (Brandwatch, Meltwater, Mention, Sprout Social or equivalent) and sentiment reporting
Experience running or supporting an affiliate, referral or publisher programme, including tracking, attribution and commercial negotiation
Excellent written English and strong editorial judgement, especially for public-facing and sensitive responses
Working knowledge of GDPR, consent-based marketing and advertising-disclosure requirements
Comfortable with analytics: GA4, Looker Studio or equivalent, plus confident spreadsheet reporting
Experience operating across multiple regions and time zones

What the job involves

This role owns three key reputation and growth channels at Unlimit: owned (email), earned (PR, media, reviews) and partnered (affiliates, publishers, referral partners)
The goal is to ensure a consistent, credible brand story across every merchant touchpoint while driving commercial impact. Email is managed as a communications and campaign channel, while CRM systems and marketing operations remain the responsibility of the Marketing Operations team
1. Email Marketing & Communications
Own the global email calendar, including newsletters, product launches, webinars, events, nurture campaigns and client communications
Write, build, test and deploy email campaigns using existing templates and audience segments
Manage QA, A/B testing, campaign optimisation and documentation of learnings
Maintain email templates with Design and monitor list health, deliverability and compliance, escalating technical issues to Marketing Operations
Ensure all email activity complies with GDPR and regional marketing regulations
2. Reputation Management & PR
Own Unlimit's presence across review platforms, directories and comparison sites, ensuring profiles remain accurate and up to date
Run review-generation initiatives and respond to public reviews in line with brand guidelines
Monitor brand mentions, sentiment, media coverage and share of voice, providing regular insights and recommendations
Support PR activities including media lists, award submissions, newsroom updates and thought leadership placements
Coordinate reputation management by escalating issues, supporting crisis communications and improving branded search visibility
Share customer and market insights with Product, Support and Commercial teams
3. Affiliate, Publisher & Partner Marketing
Manage Unlimit's affiliate and referral programme, including partner recruitment, onboarding and performance
Develop relationships with publishers, comparison sites, industry media and strategic partners
Coordinate co-marketing campaigns, sponsored placements and partner content
Ensure partner materials remain accurate, compliant and aligned with Unlimit's brand
Track affiliate performance, ROI and attribution, working with Marketing Operations, Analytics and Finance
4. Analytics & Reporting
Monitor KPIs across email, reputation and affiliate marketing
Benchmark Unlimit's reputation and partner presence against key competitors
5. Cross-Functional Collaboration
Partner with Product Marketing on launches and GTM campaigns
Support events and webinars through email campaigns and partner promotion
Contribute to marketing planning, vendor management and marketing technology initiatives

Salary benchmarks

Our take

Unlimit, formerly Cardpay, offers a large portfolio of financial services, including payment processing, Banking as a Service (BaaS), and an on-ramp fiat solution for crypto, DeFi, and GameFi. The company’s offering spans Europe, the UK, LatAm, APAC, India, and Africa and provides financial solutions to deliver solutions that eliminate financial borders.

For regions of the world like Latin America, payments are not yet digitised. In countries such as Brazil, there is a huge reliance on domestic payment solutions on account of the large unbanked segment of the population. Close to 44% of its total population doesn’t have a bank account. As a result, they rely on solutions like Boleto, which is a paper slip with a barcode or an electronic voucher which can be scanned at any corner shop.

Traditionally, banks have failed to satisfy the fast and booming online markets outside of Europe and the US, leaving an opportunity for digital-first, global payment processing companies. As a result, there is fierce competition in the space. However, Unlimit is rapidly gaining pace through the acquisition of Latin American Picpay and partnerships with Asian cross-border digital payment company Alipay+ and Tron Blockchain.