Customer Marketing Manager, Keelvar
SaaS solution for enterprise procurement teams
Open for applications
SaaS solution for enterprise procurement teams
101-200 employees
Open for applications
101-200 employees
Company mission
To help strategic sourcing teams be significantly more effective. They are focused on a high standard of customer service and success. They strive to be agile, responsive, and supportive in all aspects of their business.
Role
Who you are
- BA/BS in marketing, communications, business or related field
- Minimum of 4 years in customer marketing, lifecycle marketing, retention and customer success roles, preferably in a tech, B2B SaaS or startup environment
- Strong interpersonal skills with the ability to collaborate, communicate, and project manage across teams
- Strong commercial acumen with the ability to understand and articulate key business drivers to senior decision makers in a variety of industry sectors
- Self-motivated and able to work independently, as well as collaboratively in a fast-paced, startup environment
- Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions
- Confident in presenting and leading discussions with both large and small customer groups
- Experienced crafting polished messaging to drive customer product usage and retention
- A passion for serving customers
- A balance of creative thinking, solid project management and analytical skills
- An energetic team-focused attitude. You are always willing and ready to jump in and help wherever you can
- A willingness to work with people from a diverse background and experiences
What the job involves
- We’re looking to hire an engaged and passionate Customer Marketing Manager to join our fast-growing growing Keelvar team
- This person’s focus will be on customer growth and they will lead on customer activation, expansion and retention initiatives
- The successful candidate will be an excellent communicator and partner closely with Customer Success and Sales teams
- This person will be excellent at building relationships, a creative and analytical thinker with experience building and executing customer marketing programs in a fast-paced, agile environment
- Develop and execute customer marketing strategies to drive activation: getting our customer to their “Aha Moment” and helping them maximize the value they get from Keelvar
- Create upsell and cross-sell expansion campaigns for existing customers, leveraging channels like email, events, webinars, direct mail, in-app notifications and more
- Analyze customer data to identify patterns, trends, and opportunities to segment and personalize marketing campaigns for maximum impact
- Collaborate with cross-functional teams (Customer Success, Sales, Marketing Product, Support) to provide customer insights and align on customer-focused initiatives
- Partner with Customer Success to connect customers with the right educational resources to drive product adoption
- Implement lifecycle engagement and communication programs that highlight the experience and success of current customers
- The voice of the customer will be your guiding light to effectively tell the right stories and build compelling messaging and promotional copy
- Work closely with Customer Success and Sales to plan and execute both large and small scale customer events such as workshops, annual customer conferences and Customer Advisory Boards
- Activate campaigns internally via a coordinated communication and enablement plan
- Measure and report on the success of customer campaign performance and marketing-influenced pipeline
- Create a growing and active community - get feedback, participate in feeding our product roadmap etc
Our take
With the increasing need to automate procurement processes, the materialisation of e-procurement technology is anticipated to open up new opportunities for market growth. The requirement to prevent the duplication of records is also anticipated to boost the procurement software market's development in the coming years.
Keelvar is a global provider of AI-driven sourcing optimization and automation solutions for enterprise procurement teams. They are a leader in the market and optimize over $100bn+ dollars in spend annually for large and mid-sized clients. Their customers include Microsoft, Tesco PLC, Royal FrieslandCampina and Mauser Packaging Solutions.
2022 investment from SquareOne and Mosaic Ventures will support Keelvar’s expansion plans in Europe and the US, research and development, and the hiring of more talent.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
May 2022
$24m
SERIES B
Jun 2020
$18m
SERIES A
Total funding: $42.8m
Company benefits
- Competitive salary in a fast-growing start-up
- Great annual leave and family leave offerings
- Medical Insurance allowance
- 401 k plan
- Flexible working hours with a true focus on work life balance. Plus your birthday off on us!
- Great culture of collaboration and innovation
Company values
- Creative problem solving
- Pursuit of excellence
- Welcoming for everyone
Company HQ
Centre, Cork, Ireland
Articles
Leadership
Alan Holland
(CEO)PhD in Computer Science, specialising in Algorithmic Mechanism Design, Game Theory and Artificial Intelligence. Founded Keelvar in 2012.
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