Product Marketing Manager, Vidyard
+ Stock Options
Video tools for virtual sales & marketing teams
Job no longer available
Video tools for virtual sales & marketing teams
101-200 employees
Job no longer available
+ Stock Options
101-200 employees
Company mission
To help businesses deliver exceptional buyer experiences.
Role
Who you are
- 4+ years of experience in product marketing, preferably within the B2B SaaS industry
- Strong ability to develop product positioning and messaging that resonates with target customers
- Experience working closely with sales and R&D teams to deliver sales enablement materials and tools
- Knowledge of marketing automation, CRM and sales engagement tools
- Strong analytical skills, with experience making data-driven decisions to optimize marketing strategies
- Excellent communication and collaboration skills, with the ability to work effectively across different teams and departments
- Ability to prioritize and manage multiple tasks and projects in a fast-paced environment
- Understanding of digital marketing and growth strategies
- Experience with both product-led and sales-led go-to-market approaches is a plus
- Flexibility and adaptability to change, with strong problem-solving skills
What the job involves
- Vidyard is looking for a driven and strategic Product Marketing Manager to join our Product Marketing team.
- Reporting to the Manager, Product Marketing, you will play a key role in driving the go-to-market strategy for Vidyard’s products and features, crafting compelling messaging, and enabling the sales team with the tools they need to win.
- This role involves close collaboration with the product, sales, and customer success teams to ensure that Vidyard’s product positioning aligns with customer needs and market dynamics
- Our Product Marketing team is focused on communicating the value of Vidyard’s products to our customers and the market.
- You will work alongside a Senior Customer Marketing Manager, under the leadership of the Manager, Product Marketing, to deliver product messaging and drive adoption
- We partner closely with product management, sales, demand generation, and customer success teams to ensure our go-to-market strategies resonate with our target audience and support business growth
- Partner with Manager, Product Marketing to develop and execute go-to-market strategies for Vidyard products launches and beta testing, aligning with business objectives, target markets, and customer needs
- Partner with Manager, Product Marketing to define and refine positioning and messaging for Vidyard’s products, clearly articulating the value proposition, key benefits, and differentiators
- Conduct market research such as willingness to pay and product-market fit, competitive analysis, and customer segmentation to identify opportunities and inform product marketing strategies
- Collaborate with product management to ensure customer needs are reflected in the product roadmap and go-to-market plans
- Own the creation of sales enablement materials in partnership with the Sales Enablement team, including product guides, sales presentations, battle cards, and training content, to support the sales team in effectively selling Vidyard’s products
- Partner with the demand generation team to develop campaigns that drive lead generation and nurture prospects through the buyer’s journey
- Gather and analyze feedback from customers, prospects, and the sales team to continuously optimize messaging and go-to-market strategies
- Participate in regular sales training sessions and enablement workshops, equipping the sales team with up-to-date product information and competitive insights
- Act as a product expert, representing Vidyard in webinars, customer meetings, and industry events as needed
Our take
Vidyard is a leading video platform for business, offering a comprehensive suite of tools for video messaging and hosting to drive more effective engagement with customers and prospects across sales, marketing, and customer service. Empowering businesses to deliver personalized video communications that boost interaction and conversion rates.
In recent years, Vidyard has experienced rapid growth, benefiting from the surge in remote work. Its customer base expanded by over 300% annually, and the platform now sees more than 4,500 new user sign-ups every day, marking a 60% year-over-year increase in user acquisition.
It continues to solidify its position as a leader and recently secured new funding. This funding will support its expansion of AI-powered tools like its hyper-realistic AI avatars. Alongside this, the company's recent integration with Salesloft highlights its growing focus on enhancing sales engagement, while its continued innovation positions it for future growth, with the goal of becoming a billion-dollar business.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2024
$15m
LATE VC
Jan 2016
$35m
SERIES C
Total funding: $75.9m
Company benefits
- Collaboration Center: Our downtown Kitchener location is a converted historical building, close to public transit.
- Community Care: Community is a key stakeholder at Vidyard. We founded Plugin to host charitable events to support local groups and, as a company, we provide more than 2,000 volunteer hours in the community every year.
- Vidyardians: You’ll work alongside passionate team members and always have access to our leadership team. Together, we want to help our customers succeed.
- Working Well: We believe that people know what works best for them and should take the time they need to refresh, so we offer flexibility and wellness programs.
- Benefits: We offer RRSP matching, a health and wellness subsidy, professional development fund, access to the Employee Assistance Program (EAP), and more.
- Stock Ownership: We want our people to be invested in our exciting future and benefit from their own hard work.
Company HQ
City Commercial Core, Kitchener, ON
Leadership
Michael Litt
(Co-Founder & CEO)Alongside Vidyard they are the co-founder and General Manager of Garage Capital as well as a Board Member at Quantum Valley Ideas Labs and an Advisor at Maropost.
Devon Galloway
(Co-Founder & CTO)Previously co-founded Redwoods Media, and is currently General Partner at Garage Capital.
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