Product Marketing Manager, Vidyard
+ Stock Options
Video tools for virtual sales & marketing teams
Job no longer available
Video tools for virtual sales & marketing teams
201-500 employees
Job no longer available
+ Stock Options
201-500 employees
Company mission
To help businesses succeed through the power of video.
Role
Who you are
- 4+ years of experience in product marketing, preferably within the B2B SaaS industry
- Strong ability to develop product positioning and messaging that resonates with target customers
- Experience working closely with sales and R&D teams to deliver sales enablement materials and tools
- Knowledge of marketing automation, CRM and sales engagement tools
- Strong analytical skills, with experience making data-driven decisions to optimize marketing strategies
- Excellent communication and collaboration skills, with the ability to work effectively across different teams and departments
- Ability to prioritize and manage multiple tasks and projects in a fast-paced environment
- Understanding of digital marketing and growth strategies
- Experience with both product-led and sales-led go-to-market approaches is a plus
- Flexibility and adaptability to change, with strong problem-solving skills
What the job involves
- Vidyard is looking for a driven and strategic Product Marketing Manager to join our Product Marketing team.
- Reporting to the Manager, Product Marketing, you will play a key role in driving the go-to-market strategy for Vidyard’s products and features, crafting compelling messaging, and enabling the sales team with the tools they need to win.
- This role involves close collaboration with the product, sales, and customer success teams to ensure that Vidyard’s product positioning aligns with customer needs and market dynamics
- Our Product Marketing team is focused on communicating the value of Vidyard’s products to our customers and the market.
- You will work alongside a Senior Customer Marketing Manager, under the leadership of the Manager, Product Marketing, to deliver product messaging and drive adoption
- We partner closely with product management, sales, demand generation, and customer success teams to ensure our go-to-market strategies resonate with our target audience and support business growth
- Partner with Manager, Product Marketing to develop and execute go-to-market strategies for Vidyard products launches and beta testing, aligning with business objectives, target markets, and customer needs
- Partner with Manager, Product Marketing to define and refine positioning and messaging for Vidyard’s products, clearly articulating the value proposition, key benefits, and differentiators
- Conduct market research such as willingness to pay and product-market fit, competitive analysis, and customer segmentation to identify opportunities and inform product marketing strategies
- Collaborate with product management to ensure customer needs are reflected in the product roadmap and go-to-market plans
- Own the creation of sales enablement materials in partnership with the Sales Enablement team, including product guides, sales presentations, battle cards, and training content, to support the sales team in effectively selling Vidyard’s products
- Partner with the demand generation team to develop campaigns that drive lead generation and nurture prospects through the buyer’s journey
- Gather and analyze feedback from customers, prospects, and the sales team to continuously optimize messaging and go-to-market strategies
- Participate in regular sales training sessions and enablement workshops, equipping the sales team with up-to-date product information and competitive insights
- Act as a product expert, representing Vidyard in webinars, customer meetings, and industry events as needed
Our take
Vidyard is a leading video platform for business, offering a comprehensive suite of tools for video messaging and hosting to drive more effective engagement with customers and prospects across sales, marketing, and customer service. Empowering businesses to deliver personalized video communications that boost interaction and conversion rates.
In recent years, Vidyard has experienced rapid growth, benefiting from the surge in remote work. Its customer base expanded by over 300% annually, and the platform now sees more than 4,500 new user sign-ups every day, marking a 60% year-over-year increase in user acquisition.
It continues to solidify its position as a leader and recently secured new funding. This funding will support its expansion of AI-powered tools like its hyper-realistic AI avatars. Alongside this, the company's recent integration with Salesloft highlights its growing focus on enhancing sales engagement, while its continued innovation positions it for future growth, with the goal of becoming a billion-dollar business.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Apr 2024
$15m
LATE VC
Jan 2016
$35m
SERIES C
Total funding: $75.7m
Company benefits
- Work-life Integration: At Vidyard, we set the bar high, expecting excellence and dedication from every team member. In return, we empower you to integrate work and life seamlessly. Enjoy the freedom of flexible hours and unlimited vacation, paired with programs that support working from anywhere—even while traveling
- Wellness Your Way: Leverage flexible spending accounts to spend on what matters most
- Mental Health Support: Access to Inkblot, a digital mental health platform, plus $1,500 per person per year for mental health services
- Parental Leave Top-Up: Support when it matters most, with enhanced parental leave benefits
- Make an Impact: At Vidyard, we believe in creating positive change. Enjoy paid volunteer hours to support the causes you care about and join Employee Resource Groups (ERGs) to connect with colleagues, champion inclusion, and drive meaningful impact within Vidyard and the communities we serve
- Invest in Your Growth: Regular performance reviews, individual development plans and an annual allowance of $1,500, dedicated to your professional development and ongoing learning
- Your Perfect Workspace: Whether you prefer the comfort of your home, or the energy of our Kitchener, Ontario, collaboration space, you’ll have the flexibility to choose. While we default to remote-first, occasional in-person meetings and events are thoughtfully designed for connection and collaboration
Company values
- Drive Change Together: We build trust through collaborative action, communicate constructively, act with urgency, and promote inclusivity and belonging in everything we do
- Relentlessly Resourceful: We turn every challenge into an opportunity. We leverage existing resources for innovative problem-solving, consistently drive efficiency, and embrace experimentation to push boundaries and achieve remarkable results
- Own It: We are accountable for our actions, taking ownership and responsibility in everything we do. We offer solutions and learn quickly from every experience. We work hard to ensure we're always pushing for the best possible outcome
- User Obsessed: We put our users at the heart of everything we do. By actively gathering and acting on feedback, fostering user relationships, and effectively communicating our value, we create exceptional experiences for our users
Company HQ
City Commercial Core, Kitchener, ON
Articles
Leadership
Michael Litt
(Co-Founder & CEO)Alongside Vidyard they are the co-founder and General Manager of Garage Capital as well as a Board Member at Quantum Valley Ideas Labs and an Advisor at Maropost.
Devon Galloway
(Co-Founder & CTO)Previously co-founded Redwoods Media, and is currently General Partner at Garage Capital.
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