Brand Director, Hypebeast
Hypegolf
$120-140k
More information about location
Global leading platform for contemporary culture and lifestyle
Be an early applicant
Global leading platform for contemporary culture and lifestyle
201-500 employees
Be an early applicant
$120-140k
More information about location
201-500 employees
Company mission
To share the most authentic aspect of culture around the globe.
Role
Who you are
- Bachelor’s Degree or higher
- Deeply passionate about golf and its contemporary landscape (including brands, product, players, tournaments, and more)
- 7 to 10+ years of experience in a related business (editorial, marketing, creative agency, publisher) with at least 3 years in a corporate setting interacting with senior management
- Experience in community building through editorial, content, and IRL programs
- Strong knowledge of branding and brand building on various marketing platforms/channels
- Project management skills with proven ability to manage complex projects and programs
- Excellent interpersonal and communication skills
- Ability to work independently in a fast-paced and entrepreneurial environment
- Experience in consumer goods industry marketing
- Experience working with brand influencers
- Understanding of creative, retail, distribution, and e-commerce
- Less experienced candidates will be considered as Brand Manager
What the job involves
- Build and refine Hypegolf’s long-term strategy in conjunction with senior leadership inline with corporate objectives and relevant KPIs
- Partner with the Hypegolf content lead to hone the editorial direction of Hypegolf, developing the platform’s visual and written voice, franchise content, and explore new media opportunities
- Identify cultural moments, conversations, and ideas that generate attention, momentum, and earned interest
- Work with the Hypebeast sales team to explore and sell activations like tournaments, pop-up shops, merchandise
- Foster and develop brand, tournament, player and other talent relationships in the Hypegolf space
- Coordinate and execute “go-to-market” launch plans in collaboration with stakeholders
- Partner with R&D, Project Management and Sales to develop innovations and bring them to market, providing input on all relevant subject matter to golf
- Manage vertical budget, P&L, and other program-related financial issues
- Support the execution of all golf sponsorship, partnerships, and licensing agreements
- Work closely with Sales to capture business opportunities for vertical growth
- Advise on brand positioning and marketing messages for the vertical and its products and programs (including consumer-facing and brand partner-facing content)
- Support the development of Hypegolf into a passionate community
- Communicate insights regarding the industry, competition, and products to align teams
- Develop brand-led marketing and activation ideas at the intersection of golf, fashion, and culture
Application process
- If you think you’ve got what it takes, please provide your cover letter, CV, portfolio and expected salary
Our take
Founded in 2005 as a hobbyist men's fashion blog, Hypebeast has today exploded into an editorial and eCommerce empire with several major media outlets aimed at different market segments, a commerce branch with an online and high street presence, and a creative production agency for talent working in fashion and other areas. Considered to be an influential authority on street fashion and culture, it has amassed an audience of over 16 million unique viewers per month, mostly among men aged 18-35.
Hypebeast is named after the street fashion style emphasising heavy branding, which has been on something of a downturn lately. Men are beginning to turn towards more subdued and luxe basics (an example of this trend is the recent global decline in sneaker sales compared to loafers). While this may in the short term impact Hypebeast's eCommerce offerings, its editorial team is pivoting to remain ahead of trends and maintain Hypebeast's influence on fashion culture.
As a trend leader, Hypebeast is continually expanding into new markets. Having established media outlets for women's and Asian fashion, it has recently moved into sports and even coffee, having opened a café in its flagship clothing shop in Hong Kong. Most recently it launched in Latin America with a Spanish-language and regionally curated offering. In the long term, it will continue to expand its presence in this market and seek to grow globally.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Company HQ
Tsuen Wan, New Territories
Leadership
Kevin Ma
(Founder & CEO)Founded Hypebeast in 2005. Prior to that studied for a Bachelor of Arts, Economics and Psychology at the University of British Columbia.
Patrick Wong
(CFO)Patrick joined Hypebeast in 2016 as a VP of Finance, he the became a Senior VPo fo Finance in 2019 and CFO in 2020. Prior to Hypebeast, he was a Finance Manager at Xplornet Communications and a Manager, Capital Market/Manager, Audit and Assurance at PwC.
Huan Nguyen
(CRO)Huan joined Hypebeast in 2014 as the Head of Brand Partnerships, USA, he then became the VP of Brand Partnerships in 2017 and CRO in 2022.
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