Conversion Rate Optimization Senior Manager, Housecall Pro
$134-162k
+ Equity
Google Analytics
Optimizely
Hotjar
FullStory
Senior and Expert level
Remote from US
Home services business management software
Be an early applicant
Home services business management software
1001+ employees
B2BSaaS
Be an early applicant
$134-162k
+ Equity
Google Analytics
Optimizely
Hotjar
FullStory
Senior and Expert level
Remote from US
1001+ employees
B2BSaaS
Company mission
To help home service professionals succeed.
Role
Who you are
- 8+ years of experience in conversion rate optimization, growth marketing, digital experimentation, product growth, or a related discipline, including ownership of sophisticated experimentation programs with measurable business impact
- Advanced expertise in experimentation methodology, including hypothesis development, statistical power, sample sizing, significance, test validity, interaction effects, segmentation, and interpretation of complex results
- Deep experience with experimentation, digital analytics, behavioral analytics, and website optimization platforms (i.e. Optimizely, VWO, Google Analytics 4, Hotjar, FullStory, Contentsquare...)
- Proven experience combining quantitative and qualitative research methodologies to identify customer friction, prioritize opportunities, and shape digital growth strategy
- Demonstrated experience developing conversion strategy across multiple acquisition channels, customer segments, products, or verticals while connecting optimization work to lead quality, acquisition efficiency, or revenue outcomes
- Experience influencing Product, Engineering, Design, Analytics, Marketing Operations, and senior Marketing stakeholders on experimentation infrastructure, website strategy, measurement, and investment priorities
- Bachelor’s degree in Marketing, Business, Analytics, Statistics, Economics, a related field, or equivalent work experience
- Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation
- Strategic thinking that connects customer behavior, marketing economics, website performance, and experimentation into clear long-term priorities
- Experience leading through influence by creating clarity, building alignment, and driving accountability across cross-functional partners without direct authority
- Strong business judgment with the ability to determine where experimentation creates value and where broader structural or experience changes are required
- Executive-ready communication skills with the ability to synthesize complex findings, make evidence-based recommendations, and influence decisions across senior stakeholders
- Ability to create clarity across competing priorities and lead teams through complex, cross-functional work with significant dependencies
- A test-and-learn mindset that values rigorous experimentation while recognizing that learning, customer understanding, and organizational knowledge are meaningful outcomes
- Ability to develop people, raise standards, and create an environment of accountability, curiosity, healthy debate, and continuous improvement
- A multi-dimensional background with a breadth of cross-functional interests or depth of specialized mastery
- Personal resilience to learn from scratch, and successfully thrive in ambiguity
What the job involves
- As a Senior Manager, Conversion Rate Optimization, you lead the strategy, team, and operating model responsible for increasing the effectiveness of HCP’s digital traffic-to-lead journey
- You translate Growth Marketing priorities, customer behavior, acquisition economics, and website performance into a cohesive conversion strategy that improves both lead volume and lead quality across channels, audiences, and service verticals
- You own an extensive experimentation portfolio, guide annual planning and prioritization, and establish the systems, standards, and capabilities that allow conversion optimization to scale
- You lead and develop a team while operating as a senior cross-functional partner to Performance Marketing, Brand, Content, Product Marketing, Design, Analytics, Product, Engineering, and Marketing Operations
- You influence how the organization approaches landing pages, experimentation, personalization, measurement, and digital customer journeys, balancing near-term performance opportunities with longer-term improvements to infrastructure and experience
- You use data and customer insight to challenge assumptions, establish clear investment priorities, and ensure experimentation produces durable knowledge that informs broader growth strategy
- You create the conditions for teams to test intelligently, learn quickly, and translate successful findings into sustained business impact
- Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros)
- Our success is their success
- Lead the conversion rate optimization strategy and annual roadmap across the website, aligning experimentation priorities with acquisition goals, customer segments, Growth Marketing objectives, and broader business priorities
- Manage and develop a high-performing conversion optimization team, establishing clear ownership, coaching team members, allocating resources, and strengthening experimentation and analytical capabilities
- Direct a portfolio of A/B and multivariate experiments across landing pages, forms, messaging, calls-to-action, site architecture, and other critical stages of the traffic-to-lead journey
- Establish the research strategy that combines behavioral analytics, funnel analysis, visitor feedback, session recordings, usability research, customer insights, and market signals to identify high-value conversion opportunities
- Shape landing page and digital journey strategy across paid and organic acquisition channels, partnering with Performance Marketing, Brand, Content, and Product Marketing to improve relevance and conversion across distinct customer segments and verticals
- Drive cross-functional improvements to navigation, site performance, trust signals, form experiences, personalization, mobile journeys, and other structural factors affecting conversion and lead quality
- Influence Product, Engineering, Design, Analytics, and Marketing Operations roadmaps to strengthen experimentation infrastructure, measurement, data quality, testing velocity, and delivery of complex conversion initiatives
- Define the measurement framework for conversion performance, connecting individual experiment results and cumulative program impact to qualified lead generation, acquisition efficiency, and Growth Marketing objectives and key results
- Establish scalable standards for experiment intake, prioritization, quality assurance, statistical rigor, documentation, rollout decisions, knowledge management, and communication of learnings across the organization
- Advance an organization-wide culture of experimentation by translating findings into strategic recommendations, identifying patterns across tests and audience segments, and helping partners apply conversion insights beyond individual experiments
Our take
Housecall Pro is a leading software platform built for home service professionals, including hVAC, plumbing, and electrical contractors. It operates in a market where managing jobs, schedules, customer communications, and billing can be complex and time-consuming. So, by providing tools to simplify these tasks, Housecall Pro helps service businesses run their operations more smoothly.
Trusted by over 200,000 professionals, Housecall Pro offers a suite of tools for scheduling, dispatching, invoicing, and customer communication, all powered by AI-driven automations. And its platform is designed to make day-to-day operations easier so pros can save on time and focus on delivering quality work.
The company recently launched initiatives that further cement its role as an innovator in the industry too. Its partnership with Bluon brings AI-powered HBAC support and an extensive technical database directly into the workflow, helping technicians complete jobs faster and with more accuracy. Meanwhile, the Electrical Toolkit app provides electricians with professional-grade calculators and tools for precise, NEC-compliance work. With these advancements, Housecall Pro isn't just supporting current operations, it's shaping the future of homer service software.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Top investors
24% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2022
$65m
SERIES D
Sep 2018
$30m
SERIES C
Total funding: $115m
Company benefits
- Healthcare coverage: Housecall Pro offers DAY 1 medical, dental, and vision insurance for you and your dependents. Our plans offer comprehensive national coverage with extensive provider networks. The company pays for at least 80% of the cost of premiums.
- Competitive pay and equity opportunities: Housecall Pro offers market competitive compensation that includes variable pay opportunities, and we continuously evaluate market benchmarks. Our quarterly internal talent reviews provide the opportunity for performance success discussions and feedback. Certain roles are also eligible for equity this fast-growing technology company.
- Time off: We work hard and want everyone to find balance in their life. Housecall Pro has a flexible, self-managed Paid Time Off (PTO) program. We also offer 6 paid holidays each year when everyone unplugs and recharges.
- Remote work: Housecall Pro is remote-first and our processes support remote teams working together and asynchronously. We also have offices in San Diego and Denver, that allow for teams to come together and give local employees the option of a hybrid schedule.
- Family: Housecall Pro supports employees with growing families by providing paid parental leave. And we love to share pictures of our newest family members in a Housecall Pro baby onesie!
- Learning and development: Housecall Pro knows that your growth is essential to our success. From the first day, we start training you about our business, our customers, how to succeed in your job and how to gain the skills you need to take your next steps.
- Career acceleration: We like to help our people as much as we do our Pros. Housecall Pro helps you accelerate your career with dedicated Career Success Conversations, frequent two-way feedback, and milestone learning programs like our Manager 101 series.
- Wellness: Housecall Pro provides immediate access to a robust Employee Assistance Plan (EAP) for all employees. We also invite everyone to join us for two or three monthly virtual wellness sessions led by experts on a variety of topics.
- Mental health: Housecall Pro’s monthly wellness programming, presented by experts, often spotlights mental health topics. Employees can join live webinars or watch recordings later. We also have an extensive Employee Assistance Plan with multiple resources including direct access to mental health providers.
- Office setup: Housecall Pro provides each new employee with a home office setup that includes a computer and accessories. We also offer ongoing internet and phone reimbursement to help offset expenses.
- Income protection: Housecall Pro wants you to have peace of mind if the unexpected happens. We pay for disability and life insurance. We also offer voluntary accident and hospital plans to help at times when you might need something additional.
- Financial wellness: Housecall Pro offers several ways to save on taxes and plan for your future. Our Health Spending Accounts (HSA) and Flexible Spending Accounts (FSA) help you put aside money tax-free for qualified medical and daycare expenses. Our 401k plan provides powerful tax-free retirement savings along with access to financial planning tools.
Company HQ
River North Art District, Denver, CO
Leadership
Michael Beaudoin
(CEO)Michael joined Housecall Pro in 2015 as a Board Member, becoming CEO in 2020. They are also an Investor, Board Member, and Mentor at various early stage startups. Previously, they co-founded Waldo Photos and Founded HomeAdvisor where they served as the Co-CEO and Co-Chairman.
Adam Perry-Pelletier
(Co-Founder & Chief Engineering Officer)Prior to co-founding Housecall Pro, Adam spent over 5 years at Qualcomm as a Senior Staff Engineer/Manager and as the Director of Engineering.
Roland Ligtenberg
(Co-Founder & SVP of Growth & Innovation)Former Qualcomm Product & Business Development Manager, former Managing Partner at tech consultancy Light Mountain Partners. Was the Founder of the San Diego Electronic Music Initiative.
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