Content Marketing Manager, Applause
Testing and digital quality platform
Open for applications
Testing and digital quality platform
1001+ employees
Open for applications
1001+ employees
Company mission
To be the first place to turn for brands to ensure their digital interactions with customers are of the highest quality and work as intended.
Role
Who you are
- A minimum of 5 years in a B2B SaaS or services marketing role, ideally targeting enterprise-level organizations
- Proven experience communicating to technical personas, such as engineering, QA, product or software development teams
- Bachelor's degree required - marketing/communications degree preferred
- Exceptional writing skills in English and solid proficiency in German - with experience translating complex and technical concepts into compelling stories that resonate with the target personas
- Demonstrated ability to create persuasive, audience-focused content that drives engagement and conversions
- Excellent verbal and written communication and interpersonal skills are required. You will interview senior-level executives and customers; active listening, critical thinking, and diplomacy are necessary
- Expertise in crafting and executing multichannel demand generation campaigns that deliver measurable results
- Strategic thinker with a hands-on approach to execution
- Attention to detail
- Excellent project management skills, with the ability to manage multiple projects and meet tight deadlines
- A solid understanding of the enterprise SaaS buyer journey, with a focus on moving prospects through the funnel
- Team player with a collaborative spirit
- Be Accountable: You love to take ownership, hold yourself and others accountable to increase empowerment and success
- Celebrate Authenticity: You love bringing your true self to work and to creating genuine and trustful relationships within a diverse environment
- In It Together: You have a team-first mindset and you love collaboration with your peers
- Create Value for Our Customers: You love delivering meaningful business impact and be a release partner for all aspects of digital quality
- Crush Your Goals: You always strive for excellence and you constantly seek ways to be better, more effective and more efficient
What the job involves
- We are seeking an experienced Content Marketing Manager to join our global marketing team and drive impactful programs that build brand awareness, educate the market, and advance prospects through the funnel
- In this dynamic role, you will collaborate with global stakeholders to create engaging content that enhances Applause’s reputation as a market leader, innovator, and best place to work
- You will support demand generation programs and develop plans for communicating with customers and prospects across different channels to drive engagement and accelerate business growth
- Craft high-quality, effective content in English and German, including customer stories, emails, webinars, newsletters, and web copy to support campaigns and nurture leads
- Support brand-building initiatives through consistent and impactful messaging that aligns with the needs of our target industries and personas
- Identify and interview key customers who can promote Applause through case studies, speaking opportunities, etc
- Contribute to social media strategy and execution across corporate and executive accounts
- Collaborate with global marketing and sales teams to create campaigns that align with company objectives and audience needs
- Create educational content for live and online events with customers and prospects
- Support the execution of digital campaigns, making data-driven optimizations to improve effectiveness
- Engage with external agencies, and Applause content and design teams to support campaign delivery
Our take
Applause is an app quality testing platform giving development companies the ability to have their products thoroughly tested in real-world situations by a global network of testers. It also offers further development features such as the ability to gather user feedback, advanced analytics from app stores and bug reporting.
As a bug-free product launch has increasingly become the expectation among organisations and users, global demand for testing services has steadily risen. Applause competes for a piece of this market against companies such as Smartbear. However, its "in the wild" testing service is structured to scale rapidly compared to competitors, and it now has an unmatched 300,000 testers available on-demand around the globe.
Applause counts thousands of companies as its customers, including Google, Nike and Slack, to name just a few. It will move to consolidate its market lead by seeking to reach new customers, develop its platform, and build additional partnerships with companies that can help it test at larger and larger scales.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Sep 2016
$35m
SERIES F
Jan 2014
$43m
SERIES E
Total funding: $115.8m
Company benefits
- Dental and vision insurance
- 401(K) match
- Generous bonus scheme
- Work from home opportunities
- Health insurance
Company values
- In It Together
- Create Value for Customers
- Crush Your Goals
- Be Accountable
- Celebrate Authenticity
Company HQ
Framingham, MA
Articles
Leadership
Doron Reuveni
(Executive Chairman)Prior to Applause, they were the CEO and Owner of Re.D Consulting, where they assisted early stage startups in raising capital, and provided counsel to VC's for portfolio companies' market direction, technology and management evaluation. Prior to Re.D, Doron was SVP of Technology at Enigma, where they led multi-million dollar software implementations for companies such as Ford, Volvo, and United Airlines.
Salary benchmarks
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Diversity, Equity & Inclusion at Applause
- Contribute to organizations that support underrepresented groups
- Work with programs to hire within underrepresented communities
- Offer workshops such as personality trait awareness and unconscious bias awareness
- Employee-run affinity groups
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